Nonprofit Tech for Good

OCTOBER 25, 2019

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process. His work is focused on nonprofits, advocacy, and public affairs. Year-Round Promotion.

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Facebook Raise Fundraising Audience 212

Bloomerang

MAY 30, 2023

In order to get off the fundraising hamster wheel, organizations should instead design repeatable marketing campaigns built on content that is valuable to potential donors, delivered through targeted digital campaigns and reinforced with ongoing communications to form lasting relationships.

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Nonprofit Tech for Good

FEBRUARY 14, 2019

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

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Facebook Fundraising ROI Virginia 220

Nonprofit Tech for Good

JULY 18, 2024

Why make a concerted effort to send your website visitors to Facebook, Instagram, or LinkedIn when once they follow you on any of those sites, they are unlikely to see any of your posts anyway? A rare and good example of a nonprofit featuring social media icons in the header and the footer of their website is mothers2mothers (m2m).

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Social Media Media Social Newsletter 288

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds. How do nonprofits use Facebook Ads?

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Facebook Guide Nonprofit Demographics 86

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

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Calendar Social Media Content Media 271

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. Despite that, we’ve found ways to come up with a lot of content that is engaging, and sometimes even entertaining. This approach also affords you a lot more content to work with. Here are some of the highlights: 1. Alter the tone.

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Social Media Content Media Create 81

Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. For example: 1.

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Linkedin Practice Social Media Sponsor 354

Top Nonprofits

JANUARY 14, 2022

The truth is that social fundraising has come a long way from the standard “Donate” button featured on profiles and Facebook fundraisers. Introduction to Facebook Challenges. Facebook Challenges are time-bound virtual peer-to-peer fundraising campaigns that take place entirely through the social network. How to Host a Challenge.

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Nonprofits Source

JUNE 5, 2023

Across the world, 18% of donors have given through Facebook fundraising tools, with 88% of them indicating that they are likely to give through the platform in the future. Social media platforms (like Facebook) facilitate connection, allowing your nonprofit to spin an extensive web of support all across the globe.

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Facebook Build Community Strategy 59

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 2: Content, Cost & Creation. Hard Costs: .

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Nonprofit Tech for Good

JUNE 18, 2024

In the 19 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then LinkedIn, Instagram, Pinterest, and Tumblr. For example, threads.net/@nonprofitorgs. A good example is the first thread by the Center on Budget & Policy Priorities.

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Practice Social Media Profile Nonprofit 179

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? . Maybe they heard about you on Facebook, or they signed a petition and you sent them an email. Medium (utm_medium).

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Nonprofit Tech for Good

FEBRUARY 25, 2023

However, there’s no disputing that the power of social media for nonprofits has diminished significantly in recent years and the question is: Why make a concerted effort to send your website visitors to Facebook, Instagram, or Twitter when once they follow you on any of those sites, they are unlikely to see any of your posts and tweets anyway?

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Social Media Media Social Newsletter 314

Nonprofit Tech for Good

JULY 9, 2023

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. They look like this: You can also use UTMs to gather information about the campaign and content. It’s official. Universal Analytics (UA) has stopped processing data.

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Track Conversation Analytics Google 242

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. With any of these examples, you’ll always have the opportunities to use text, graphics, and video to convey the story.

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Content Test Student Audience 105

AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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Content Phase Map Audience 98

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. ” For example, @WomenforWomen : It’s also recommended that your nonprofit sign up for Twitter Blue for $2.99 (USD) a month.

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Twitter Practice Social Media Nonprofit 331

Nonprofit Tech for Good

JULY 2, 2020

The platform, however, is different than Facebook or Twitter. Instagram is all about visual content, meaning you’ll need a new approach to use the site effectively. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content. Work With Influencers.

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San Diego Fundraising Influence Profile 331

NetWits

MARCH 11, 2012

Yesterday we talked about the importance of content marketing for nonprofits. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Here are 5 nonprofit content marketing examples. Now that’s content marketing in action! Hopefully you caught it.

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Content Story Marketing YouTube 213

Nonprofit Tech for Good

MARCH 4, 2023

If you mostly work with baby boomers, for example, then you may want to prioritize establishing a Facebook page. It’s also a great way to humanize and create a personality for your organization through the content you share and the interactions you have with followers. 3) It’s a great relationship builder.

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Social Media Media Social Sponsor 319

NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and alumni. But there is hope!!!

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Facebook Create Work Student 274

TechImpact

JUNE 24, 2014

But with over 2 billion users, everyone’s audience is on Facebook. Facebook is one of the most important social media channels for almost every nonprofit in operation today. With new features being added to support nonprofits and their missions, Facebook’s usefulness to the nonprofit sector will only grow. Inform the community?

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Nonprofit Tech for Good

MARCH 9, 2011

Ninety percent of your nonprofit’s success on Facebook is dependent upon the Admin who manages your Facebook Page. If she or he doesn’t have the personality or passion to elicit Comments and Thumbs Ups in response to their Status Updates, then the ROI from your Facebook Page will be minimal. org :: facebook.com/350.org.

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Voice Facebook Org Beginner 249

Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

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Facebook Case Study Newsletter Feeds 253

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2010

Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. by Carie Lewis.

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Content Facebook Strategy United States 105

Nonprofit Tech for Good

JULY 5, 2020

Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. High video engagement should be your goal because social media algorithms prioritize content that get lots of reactions, comments and shares. What would compel you to like or comment on that video?

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Video Share Social Social Media 321

Kindful

MARCH 8, 2021

Here are the automated email examples we’ll cover: Welcome email. Now that you’re committed to optimizing your email marketing strategy with automation, let’s discuss how we do that and look at some examples of recurring emails that benefit from automation. New subscriber. Volunteer thank you. Fundraiser thank you.

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Nonprofit Tech for Good

MAY 7, 2012

It was much more traffic than I would have ever thought possible, but thanks to the burgeoning “Nonprofit Organizations” communities that I had built on Facebook, Twitter and Myspace, launching a blog was much easier in 2009 than it was when I tried and failed in 2004. Post a wide variety of blog content and have some fun with it.

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Content Ideas Nonprofit Interview 236

AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. For example, threads.net + your username.

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Phase Adopt Tips Social Media 287

Nonprofit Tech for Good

SEPTEMBER 27, 2020

To stay at the top of your social page indefinitely, you can easily pin a post on your Facebook, LinkedIn, or Twitter page. One example would be #childhoodcancer. 5) Leverage user-generated content in your #GivingTuesday campaign. You can provide updates on Facebook or Instagram Live or by adding to your story.

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Social Media Campaign Childhood Media 362

Nonprofit Tech for Good

SEPTEMBER 26, 2011

Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months. Sharing quality, engaging content is now more important than ever on Facebook.

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NetWits

NOVEMBER 16, 2010

According to All Facebook Jeff Widman of BrandGlue did some A/B testing. As you explore, start looking at ways to make the tool work for you and check out how others (non-profits and for-profits) are getting creative with the capabilities Facebook gives them. This way Ford can serve up the content they want you to see.

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Facebook Profit Social Media Info 211

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 17, 2014

One of the case studies was about from the Monterrey Bay Aquarium’s content strategy and it featured a cute otter. Someone in the audience asked, “But what if your nonprofit doesn’t have cute animals for its content?” Facebook Post from Edutopia. Does your nonprofit use quotes as part of its content strategy?

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Content Strategy Tips Case Study 137

Amy Sample Ward

NOVEMBER 19, 2010

I also had the chance to provide a couple presentations to the NGO track, one focused specifically on using facebook for campaigning in Romania. The Local Philanthropy Workshop: Facebook Campaigning in Romania. When it comes to campaigning on facebook, the real question is page vs group. I’d love to hear how it went!

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Romania Facebook Campaign NGO 178

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. A content curator cherry picks the best content that is important and relevant to share with their community.

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Content Feeds Skills Social Media 139