Nonprofit Tech for Good

APRIL 2, 2020

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. Through Journity we track engagement scores that show exactly how engaged users are with your content.

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Metrics Digital Marketing Retention 310

Non Profit Quarterly

SEPTEMBER 12, 2023

Image Credit: Jon Tyson on unsplash.com X Corp, the company formerly known as Twitter, sued a nonprofit dedicated to exposing and counteracting digital hate speech which has published research critical of the tech company’s handling of hate speech on its platform.

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Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. Those aboard the online fundraising train tend to not look back. That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events.

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Ideas Online Fundraising Social Media 354

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Select a Crowdfunding Platform.

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Trend Digital Marketing Fundraising 316

fusionSpan

MAY 19, 2024

While it’s not a new concept, digital transformation has become a hot topic for nonprofits in recent years. At this stage, embracing digital transformation is no longer optional. As McKinsey put in their 2024 report, the gap between the organizations leading digital transformations and their stationary counterparts is only widening.

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Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Here are three areas where you’ll want to check for accessibility.

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AccelEvents

MARCH 10, 2021

If you’re thinking of hosting a virtual event, then you are likely sourcing the perfect digital environment for your brand’s needs. Should you opt for a streaming platform like Youtube or social media, or would an event technology better suit your needs? Event Platform Overview and Advantages.

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Nonprofit Tech for Good

APRIL 5, 2024

By Jennifer Wemhoff , Communications Manager at GolfStatus – the leading event management platform for golf fundraisers. It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations.

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Tech Marketing Sponsor Registration 192

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. But are you using your online tools effectively enough to connect with donors? We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM.

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sgEngage

SEPTEMBER 6, 2023

In fundraising, digital acquisition is the process of acquiring email addresses and converting them into donors. To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline.

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Digital Donor Work Calendar 93

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. Search Engine Optimization.

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Action Practice Tips Seattle 258

Bloomerang

MAY 30, 2023

Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. What content would you be interested in subscribing to? But growing and engaging your donor base isn’t an effortless process.

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Content Donor eBook Relationship 94

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Measurable. Achievable.

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Digital Marketing Create Social Media 59

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

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Bloomerang

AUGUST 29, 2022

Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. I have been running digital ads for nonprofits for a decade. Think of a brand , any brand.

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Digital Program Tips Nonprofit 121

Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Ideal Digital Storytelling Ecosystem. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Digital Storytelling Framework.

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Storytelling Digital Channel Profile 295

Nonprofits Source

APRIL 3, 2024

Marketing is all about meeting your target audience where they are, meaning there’s no better place to launch your marketing efforts than online. In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Audit for accessibility.

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Organization Online Influence Metrics 52

Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing?

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Digital Marketing Online Fundraising 52

EveryAction

JULY 3, 2023

This week, our friends at Cornershop Creative are dropping in to talk about the best ways for nonprofits of all sizes to improve their website performance, increase user engagement, and ultimately boost digital fundraising. Are there any gaps in your current digital fundraising and engagement strategy? Let’s get started.

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Virtual Site Support Fundraising 190

AccelEvents

MARCH 10, 2021

If you’re thinking of hosting a virtual event, then you are likely sourcing the perfect digital environment for your brand’s needs. Should you opt for a streaming platform like Youtube or social media, or would an event technology better suit your needs? Event Platform Overview and Advantages.

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Stream Platform Synchronous Virtual 52

Nonprofits Source

JULY 31, 2023

However, your chapter can cut through the noise and reach the best matches by leveraging digital marketing. Let’s explore four tech-savvy resources that can complement and improve your digital marketing outreach. Popular options to stylize digital flipbooks include Canva and Flipsnack.

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Digital Chapter Library Video 52

sgEngage

APRIL 26, 2023

What digital disruptor will cause organizations to change how they do business? There are countless examples of streamers, influencers, and gamers going online and fundraising for a cause. Video content is being consumed at higher and higher rates and is the preferred medium for most.

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Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Successful nonprofits respond to significant change by reevaluating their strategy—and that includes their online strategy. Organizations are always changing.

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Online Hunger Metrics Drupal 240

Bloomerang

JUNE 8, 2021

Your channel is the vessel in which you choose to share your content. From a cost and convenience standpoint, many digital channels are readily available to utilize while sticking to a conservative budget. Certain audiences in particular really appreciate getting a piece of mail, especially in conjunction with an online campaign.

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Platform Communication Indianapolis Channel 120

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Phase 2: Content, Cost & Creation.

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AccelEvents

JULY 26, 2021

There are many reasons why attendees want to be a part of your digital event. No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Here are steps that you should take to leverage your content to improve your digital event. .

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Content Phase Map Audience 98

Forum One

MARCH 2, 2023

Webflow is a content management system that allows the creation of websites with no code required. It is leading the future of content management systems (CMS) as it provides technology, usability, and reliability without compromising on functionality and scalability. The home of animation and development by designers.

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Storytelling Digital San Diego Drupal 72

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering online user experience and messaging. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. .

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Content Marketing Strategy Fundraising 128

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy.

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Mail Integration Digital Strategy 75

Classy

JUNE 15, 2021

We are excited to announce Classy’s latest advancement in shaping a stronger social sector, Classy Academy —our new learning platform of on-demand courses covering nonprofit best practices for all, as well as how you can optimize Classy to advance your nonprofit’s mission. . Q: What makes Classy Academy different?

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Platform Training Train Online 61

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Each platform has its unique set of uses and capabilities, reaching different kinds of networks.

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Social Media Platform Media Social 98

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

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Virtual Platform Question Broadcast 94

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Optimize your website to convert visitors into donors.

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Digital Practice Donor Strategy 52

Nonprofits Source

FEBRUARY 13, 2023

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. If you aren’t sure what to focus on going forward, the following takeaways will help you future-proof your digital fundraising strategy in 2023. Organize your content so it can be crawled and indexed by Google.

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Digital Strategy Fundraising Google 52

Bloomerang

JULY 26, 2021

This online appeals post is part two in a six-part series. Investing in digital-first fundraising and marketing communications. Mastering online appeals, user experience and messaging. Mastering relevant content marketing. Master online appeals, user experience and messaging. You can read part one here.

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sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan. Mission-driven.

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sgEngage

APRIL 20, 2021

Get recurring gift options in front of your donors where they already spend most of their time: online! Shifting to online fundraising tactics allows you to easily develop your program and reach a wider pool of donors. According to AccuData’s digital marketing guide : “Digital marketing works best as a multichannel outreach strategy.

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