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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

It usually gets sent to every donor in your donor file (or at least, every donor that has been active over the past several years) and normally gets sent out around the same time each year (the time of year differs by nonprofit, but once you pick a time of year, you normally stick with it). Tell them why you need them to get involved.

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ROI for a donor database

Robert Weiner

Here's how I responded: I’ve yet to see a published report that provided a convincing general argument that [insert any nonprofit name here] will raise more money by using [insert database name here]. An inability to hire staff who know how to use or support the database in question. Stewarding current donors. Time-management.

Database 181
professionals

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Navigating the Form 990 to find funding

Candid

All tax-exempt organizations, including foundations, must file some version of Form 990 with the IRS each year to comply with federal regulations. Do foundations file the same Form 990 as nonprofit organizations? . Do even small organizations have to file a Form 990? . Contact information. For example: .

Fund 105
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Doing Your Appeal In-house? 5 Tips to Save Time & Money

Get Fully Funded

That’s why nonprofits outsource to nonprofit mail experts as their donor file grows. Save the file in its original format and in the format your design software requires for mail merge. Consider running your list against the Coding Accuracy Support System (CASS) and National Change of Address (NCOA) databases. That’s often.CSV.

Money 98
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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

Using DonorPerfect’s partnership with Constant Contact can make drip campaigns easy and effective. In Constant Contact, you can build your email series and apply DonorPerfect’s filter so only those donors will receive the emails. You can also set up a timeline in Constant Contact to determine when each email in the series gets sent.

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3 Easy Upgrades Can Work Wonders for Digital Donor Acquisition

sgEngage

To grow your donor file, add three easy upgrades to your current acquisition plan and watch how kickstarting a better content, promotion, and conversion strategy can work wonders for your donor pipeline. This setup is called gated content and the pop-up asking for the reader’s contact info is called the lead-capture form.

Digital 88
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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

In the average database, 15% (or more) of addresses are invalid or incorrect and as many as 1% of records are deceased. Quarterly National Change of Address (NCOA) updates should be run every 90 days on your entire house file even if you are not mailing in this period. Poorly maintained data leads to poorly managed programs.

Mail 78