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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. How are you tracking success?

Analytics 169
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. Overview of Major Gift Fundraising Data.

Metrics 52
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How to Prepare Donor Data Reports for Your Board Members

Bloomerang

Great question! However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 121
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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. By exporting data, users can maintain access to historical comparisons and enable future analysis.

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Who is sharing nonprofit demographic data with Candid? 

Candid

iv In comparison, the sharing rate for all other staffing levels is below 60%. For definitions of leader levels and the full list of demographic survey questions and response options, see How to collect and share demographic data. Here, we see a clear trend: Over 90% of nonprofits shared some demographic data about their leader.

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How is GA4 Different Than Universal Analytics (UA)?

Whole Whale

Events have up to 25 parameters and are reusable All of the GA4 metrics are tracked and named slightly differently than UA GA4 has some new features that aren’t available in Universal Analytics, such as the ability to track user engagement across devices and platforms, and use AI to generate insights. Why UA Metrics won’t Match GA4.