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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Does it fluctuate?

professionals

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8 Top Corporate Giving Trends to Watch in 2024 + Examples

Nonprofits Source

The world of corporate giving is ripe with opportunities for nonprofits and companies to join forces and address societal challenges with creativity and determination. If you’re ready to explore the growing power of CSR, let’s dive into the latest trends in corporate giving. Employee Giving Is On The Rise.

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Why Nonprofits Should Pay Attention to Web3 and the Metaverse

Nonprofit Tech for Good

Web3 is a new version of the internet that uses blockchain (IE a secure but transparent record keeping system) to decentralize the management of the internet, thus reducing the control of prominent companies such as Google or Meta. Nonprofits should care about Web3 and get ahead of the trend to set themselves up for success.

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Chasing Sasquatch: Assessing Your Organization’s Marketing Maturity

sgEngage

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Corporate social responsibility” (CSR) refers to the efforts companies make to do good beyond their for-profit activities.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Marketing your mission can be a challenge, especially when you have a lot on your plate. It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . However, learning to properly market online and offline is an important opportunity for organizations. Overlooking important trends.