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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

Most were CEOs leading companies that provide products and services to associations. We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success. We talked with entrepreneurs across our community. They are also good facilitators.

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Funding Beyond Borders: Corporate Philanthropy in a Global Environment

NonProfit PRO

The increasing trend toward globalization in the past 30 years has changed the way American interests do business. As America’s preeminent companies find themselves competing for markets and influence outside the United States, the targets of their philanthropic efforts have also shifted.

Global 227
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Does it fluctuate?

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Five Social Media Trends for Nonprofits

Media Cause

Our social media team stays on top of the latest trends and changes to the platforms to help nonprofits build strategies to reach supporters on social media. This summer, they attended the Social Fresh Conference and came back with five takeaways and trends that nonprofits should be aware of. Short form video is king.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

We won’t focus on professional academic research but instead on reports produced by collaborative initiatives like the GivingTuesday Data Commons or companies like Neon One. Does the report itself or the marketing around the report make claims that seem too good to be true?

Hype 52
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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The I suggest incorporating your own company. Knowing your brand is critical to maintain market share.