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Association 4.0—A Playbook for Success

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It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. Tracy King, CEO and Chief Learning Strategist at InspirED, always has eyes on the market.

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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

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This type of industry cross-pollination is going to make defining the future workforce very different.” Most were CEOs leading companies that provide products and services to associations. Future success depends on aligning with rapid developments in technology across the marketplace, or industry 4.0.

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How the Medical Industry Can Find Success with Virtual Trade Shows

AccelEvents

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

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10 Top Virtual Events from the Tech Industry

AccelEvents

One of the best ways to showcase new tech designs and products is through an industry event. However, with the COVID-19 pandemic and major event shutdowns across the globe, industries have been forced to get creative. Ever since virtual events first became possible, the tech industry has been all over this space.

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Event Marketing 101 – Guide & Strategies

AccelEvents

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

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That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. At Zappos, this arrangement is designed to reflect the company’s values and culture.

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How the Medical Industry Can Find Success with Virtual Trade Shows

AccelEvents

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.