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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 221
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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

Strategy 221
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Lautman Maska Neill & Company Announces Promotion of Account Leader

NonProfit PRO

Lautman Maska Neill & Company, an award-winning consulting firm specializing in fully-integrated fundraising for nonprofits, announced the promotion of Marie Kosanovich, to vice president, accounts. Kosanovich has worked in the direct marketing industry for more than 25 years.

Companies 134
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A Look at One Printer’s Approach to Serving the Nonprofit Sector

NonProfit PRO

As a market, printing for nonprofit organizations is surprisingly large, and is served by printing industry companies that either include nonprofits as customers, or who specialize in meeting the needs of that specific space.

Industry 201
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1st Degree Announces the Launch of GIVEfluential, an Influencer Marketing Platform

NonProfit PRO

1st Degree, a Moore company, announces the launch of GIVEfluential, an influencer relationship management (IRM) service platform designed as the first of its kind for the nonprofit industry.

Influence 240
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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? It helps to start with a clear, shared definition of purpose and what it means to be a purpose-driven company. Purpose-Driven Companies Integrate Purpose into Business Strategy.

Companies 106
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

He defined it as “those people who possess a distinctively original idea, a unique point of view, or an unprecedented insight into their industry.” But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. My YouTube examples don’t quite fit this lofty definition.

YouTube 221