Content Creators: A New (Mostly Ignored) Revenue Channel for Social Good
NonProfit PRO
MAY 14, 2024
Content creation is the newest, biggest opportunity for fundraising on the web. Here's how content creators can support your mission.
Multi-Channel Fundraising: Tips for Your Nonprofit Website
Top Nonprofits
MARCH 4, 2021
A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.
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Trending Sources
ATTN Nonprofits: New YouTube Channels Coming Early March 2013
Nonprofit Tech for Good
FEBRUARY 17, 2013
YouTube has begun rolling out a new YouTube Channel design entitled One Channel to a very small small group of YouTube users. The new design offers much less customization, but enables more efficient browsing of your videos and the channels that you are subscribed to, and is more tailored for smartphone and tablet video watching.
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Top 4 Web Hosting Providers for Your Nonprofit’s WordPress Website
Nonprofit Tech for Good
AUGUST 16, 2019
It’s important to shift your mindset away from thinking that “cheap is better” and prioritize upgrading to a high-quality web host. In this article, you’re going to learn about four web hosting providers that your nonprofit should consider using if your website uses WordPress. The benefits outweigh the cost. 4) Pantheon :: pantheon.io.
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3 Channels to Use to Effectively Market Your Small Business
Nonprofits Source
NOVEMBER 27, 2023
You’ll also want to prioritize accessibility in your web design, so make sure to use alternative text for images and create a strong color contrast between the foreground and background to increase readability. The post 3 Channels to Use to Effectively Market Your Small Business appeared first on Nonprofits Source.
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HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit
Nonprofit Tech for Good
SEPTEMBER 20, 2010
allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Start building your channel and live-streaming communities now. and Justin.tv
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How to Optimize Content for SEO Across Channels
Media Cause
OCTOBER 17, 2022
SEO Best Practices for Web Content Writing. The post How to Optimize Content for SEO Across Channels appeared first on Media Cause. Line up some blogs on the topic or create a new page. . Do you have a new service? Promote it on the home page and consider building out a new one—or simply write a blog or social post to promote it.
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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014
Nonprofit Tech for Good
OCTOBER 24, 2013
The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. In truth, the Mobile Web is already here.
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Your Guide to Year-End Fundraising Best Practices
Nonprofit Tech for Good
AUGUST 6, 2023
1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.
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Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results
Byte Technology
JANUARY 5, 2016
Why these two channels? But for groups saddled by small staffs and limited budgets, honing your efforts on those channels that promise the greatest success is certainly worth considering. Facebook is important because that’s where people are starting many of their online searches now,” notes Wilkerson.
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Google’s AI Search Experience: What advertisers need to know
M+R
MAY 31, 2024
This is just the beginning of a potentially seismic shift in the way that AI influences the web – and in particular, the fundamental deal wherein advertising subsidizes the free and open internet that we’ve all come to love. Those searches also lead to web visits, which publishers monetize via ads, sales, or donations.
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Architecting Composable Digital Experiences
Forum One
MARCH 20, 2024
The goal of this approach is to allow best-of-breed services, technologies, and frameworks to be used in crafting digital experiences across various channels and touchpoints along the full user journey. Omni-channel User Journeys : As mentioned, Composable Architecture is much better equipped to handle the typical user journeys we see today.
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4 ways your site should support year-end virtual fundraising
EveryAction
JULY 3, 2023
At Cornershop Creative, we partner with nonprofit organizations to develop web solutions and build dynamic, easy-to-maintain websites. When a donor fills out an automatically mobile-optimized EveryAction donation page, you’ll be able to instantly use that data to inform campaigns in other channels, from email to telemarketing.
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Your First Web Build Project: 5 Steps for Success
DNL OmniMedia
MARCH 24, 2021
Web Hosting?”), development fees that were well out of your young nonprofit’s budget and a lengthy process. This guide is here to help you create a strong foundation for your first web build project, setting you up for success a few years down the line when you’re reading to work with a consultant like Team DNL. Let’s get started.
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Check it out, mate! The 2024 M+R Benchmarks Study is here!
M+R
APRIL 24, 2024
Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Total advertising investment — including both digital and non-digital channels — increased by 13%. We also break down performance during the critical end-of-year fundraising period.
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Five Tips To Be More Influential Across Channels
Care2
JANUARY 28, 2013
Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels.
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Is “Ambient Data” from Social Media Channels Useful for Funders?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 19, 2013
One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.
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How Your Nonprofit Can Effectively Fundraise Using RoundUp App
Nonprofit Tech for Good
FEBRUARY 12, 2021
Don’t spend all the real estate on your social media post or web page explaining how RoundUp App works. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you. The format and tone of your content should be specific to the channel.
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Take a Common Sense Approach to Multi-Channel Marketing
NTEN
FEBRUARY 19, 2013
It's certainly true that multi-channel marketing has been around for as long as marketing has been around. If you're still struggling to find the right method for integrating your fundraising, our advice is to keep it simple at first: take a common sense approach.
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Nonprofit Volunteer Management: Three Tips to Increase and Maintain Engagement
Nonprofit Tech for Good
AUGUST 29, 2022
Most nonprofits use marketing tactics to recruit, like emails, social media posts, blog posts, and web pages. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. By using their preferred communication channel, you build rapport and receive responses quicker and easier.
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Multi-Channel Fundraising Campaigns: Storytelling Is Key
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 24, 2009
to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America. There's the other side of letting your supporters tell their story in their words via social media and then re-purposing it through other channels.
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91 Some Data on the Importance of Adaptive Web Design
NTEN
JULY 12, 2012
We suddenly need to reshape, rethink, and redesign our content to work on smartphones, tablets, apps, social channels, eBooks, and more including what's yet to come. And I've been thinking about adaptive web design of late. Anyone who knows me knows I’m a data nerd.
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Integrating Digital & Direct Mail Fundraising: 3 Strategies
Get Fully Funded
MARCH 8, 2023
In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.
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4 Tips to Create a Nonprofit Content Strategy for WordPress
Nonprofits Source
FEBRUARY 22, 2024
Don’t despair—WordPress is well-known for its intuitive and user-friendly interface, making it well-suited for those unfamiliar with web design. Regardless of how familiar you are with WordPress or web design, you’re sure to gain valuable insights with these top tips. Keep an eye on the following metrics for your site: Web traffic.
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Embrace equity, diversity, and inclusion during the 2024 Women’s History Month
Nimble AMS
MARCH 3, 2024
Be sure to share your EDI initiatives on your website, within your online community, and across social media channels. To ensure your member portal is inclusive and accessible for all, follow the Web Content Accessibility Guidelines (WCAG). Making your member portal accessible for all individuals is a must today.
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119 Great reads from around the web on June 13th
Amy Sample Ward
JUNE 13, 2011
I come across so many great conversations, ideas, and resources all over the web every day. Nonprofits must closely consider how fundraising channels work in relation to one another versus as competing initiatives." fact that I can often be found laying in bed at 6am and digging through client web reports.
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Great reads from around the web on June 6th
Amy Sample Ward
JUNE 6, 2012
I come across so many great conversations, ideas, and resources all over the web every day. Channels covered included online, direct mail, telemarketing and canvassing." Here are some of the most interesting things I’ve found recently (as of June 6th).
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Why Your Giving Day is Your Secret Weapon
M+R
MARCH 14, 2024
They also felt too focused on Penny Pi, a Pi Day character the Museum had invented that was prominently featured across channels and was even an email signer. And we were able to launch Facebook ads, a new channel for the Museum! In 2021, the Museum sent 10 separate email sends, three Facebook posts, and didn’t do any paid advertising.
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Great reads from around the web on June 15th
Amy Sample Ward
JUNE 15, 2012
I come across so many great conversations, ideas, and resources all over the web every day. " Case Study: Feeding America and the Spark Generator | Call2Action – Great case study about Feeding America's recent multi-channel campaign: "Feeding America is the nation's leading domestic hunger-relief charity.
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Presentation: Getting Started with Multi-Channel Fundraising
Care2
MARCH 27, 2012
Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? Getting Started with Multi-Channel Fundraising ” In addition to the terrific stats and resources the panelists shared, Gulseth also discussed Earth Justice’s online fundraising success in raising $1.2
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59 Back Channels, Workflow, Data, Twitter, and me
Zen and the Art of Nonprofit Technology
MARCH 13, 2007
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Back Channels, Workflow, Data, Twitter, and me March 13, 2007 I read Beth’s recent blog entry on Twitter , and of course, the neo-luddite in me said “waste of time!&# Sounds like a reasonable idea.
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Infographic: 10 Nonprofit Communication Trends From 2013
TechImpact
OCTOBER 11, 2013
In 2013, nonprofits looked forward to integrating communication channels to increase effectiveness, but are hesitant to try something new. 69% of nonprofits believe their website is the most important communication channel. Explore more infographics like this one on the web’s largest information design community – Visually.
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November 13: How Nonprofits Can Successfully Use YouTube and Create Video Content for the Social Web
Nonprofit Tech for Good
NOVEMBER 9, 2012
This webinar begins with a demonstration of how nonprofits can successfully design and launch a YouTube Channel for both desktop and mobile viewing – even if the nonprofit isn’t currently producing videos. Presented By: Heather Mansfield. View: All Webinars for Nonprofits.
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190 Great reads from around the web on October 27th
Amy Sample Ward
OCTOBER 27, 2011
I come across so many great conversations, ideas, and resources all over the web every day. Below, we’ll look at some of the best crowdsourcing platforms on the web, along with successful campaigns funded on each one." Here are some of the most interesting things I’ve found recently (as of October 27th).
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114 Iraq and Afghanistan Veterans of America spread #GoSilent across the web for Memorial Day
Amy Sample Ward
MAY 28, 2012
The key to true cross-channel engagement like the #gosilent campaign is to link your accounts or use common profile names so that supporters can easily find you. I think it’s a terrific example of the way we can coordinator content and actions across channels to help spread a message or a campaign. Did you #gosilent?
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Great reads from around the web on February 1st
Amy Sample Ward
FEBRUARY 1, 2011
I come across so many great conversations, ideas, and resources all over the web every day. What’s interesting is that the information flowing out is a hybrid of the “old school&# reliance on reports from journalists on location and “new school&# amplification through the social web."
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Great reads from around the web on April 8th
Amy Sample Ward
APRIL 8, 2011
I come across so many great conversations, ideas, and resources all over the web every day. " How do your social media channels fit in your organization's emergency communications plan? Here are some of the most interesting things I’ve found recently (as of April 8th). Repair Interview: Joe Solomon of 350.org
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April 30: How Nonprofits Can Successfully Use YouTube and Create Video Content for the Social Web
Nonprofit Tech for Good
FEBRUARY 26, 2013
This webinar begins with a demonstration of how nonprofits can successfully design and launch a YouTube Channel for both desktop and mobile viewing – even if the nonprofit isn’t currently producing videos. Presented By: Heather Mansfield. View: All Webinars for Nonprofits.
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Great reads from around the web on July 29th
Amy Sample Ward
JULY 29, 2010
I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of July 29th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.
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Architecting Composable Digital Experiences
Forum One
JANUARY 24, 2023
The goal of this approach is to allow best-of-breed services, technologies, and frameworks to be used in crafting digital experiences across various channels and touchpoints along the full user journey. Omni-channel User Journeys : As mentioned, Composable Architecture is much better equipped to handle the typical user journeys we see today.
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4 Top Tips for Marketing Your Nonprofit’s Silent Auction
Nonprofits Source
JUNE 29, 2023
In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.
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11 Obvious Signs Your Nonprofit Needs Social Media Training
Nonprofit Tech for Good
JANUARY 22, 2013
No one is immune to making mistakes on the Social Web. 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels. Many nonprofits don’t even bother to upload an avatar or channel background, or add links to their social networks or website. Pace yourself.
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274 Announcing… NonProfit Times TV!
Nonprofit Tech for Good
OCTOBER 5, 2010
Live broadcasting via the Web has been around a couple years thanks to sites like UStream.tv , but the nonprofit sector has been slow to adopt this new technology… until recently. As social media fundamentally changed print journalism forever, so will Web TV and its impact on broadcast and cable TV programming.
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