DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Ensuring your content meets modern design standards.

Digital 52

Digital Google Grant Nonprofit 52

Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Through Journity we track engagement scores that show exactly how engaged users are with your content. By increasing your conversion rate to 1.5%

Metrics 319

Metrics Digital Marketing Retention 319

EveryAction

JUNE 21, 2023

” Technology like a unified constituent relationship management (CRM) platform with easy-to-use targeting functionality can help an organization running that issue awareness campaign to easily track and store the new and existing supporters who engage with their digital ads and social media posts.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. If supporters are staying on your website or just viewing one page? Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Website traffic. by Zoe Allen.

Track 52

Track Digital Marketing Analytics 52

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites.

Fun 278

Fun Resource Audio Stats 278

Nonprofit Tech for Good

APRIL 2, 2023

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. So what exactly is this website that’s causing such a stir? This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

Bloomerang

MARCH 26, 2024

How effective were your various marketing channels and efforts? For example, did your marketing channels or activities have less/more impact than they’ve had in previous campaigns? How easy was using the campaign website, fundraising tools, and donation process? If so, what might have changed? Your messaging?

Campaign 82

Campaign Tips Online Fundraising 82

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

Social Media 97

Social Media Guide Media Social 97

Nonprofit Tech for Good

APRIL 18, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine.

Fun 244

Fun Resource Stats Wikipedia 244

Nonprofit Tech for Good

DECEMBER 6, 2019

3) Promote the event intentionally and across all digital channels. You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

Practice 246

Practice Tips Fundraising Sponsor 246

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign. Consider how these various elements connect and work together to vocalize your mission and brand.

Websites 61

Websites Change Management Digital Government 61

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Allegiance Group

APRIL 15, 2024

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. Along the way, it’s key to track and analyze your campaign’s performance data. Once your website meets these basic requirements, you can use it in your acquisition efforts.

Fund 52

Fund Donor Strategy Search 52

Nonprofit Tech for Good

AUGUST 19, 2023

In this blog post, we will explore why online giving options are important and show you how to accept donations on your website with 7 easy steps. On top of all this, online giving choices makes handling donations very easy, cutting down the time and effort you need to manage and track those contributions.

Donation 216

Donation Digital Online Giving 216

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

Tips 52

Tips Organization Channel Benchmark 52

Bloomerang

MAY 30, 2023

Get the Content Into Donors’ Hands Now that you’ve created an intriguing resource worthy of your donors’ attention, it’s time to make sure they see it! Facebook lead ads : Lead ads are another great option because users don’t have to leave the platform to go to your website. Here is where digital advertising campaigns come into play.

Content 90

Content Donor eBook Relationship 90

Forum One

NOVEMBER 2, 2023

The Davey Award winners have been announced, and we’re proud to say that Forum One and our amazing clients have officially won 10 awards in website and app design for nonprofits, health, government, cultural institutions, and more. Forum One worked with the National Rural Health Resource Center to design their new website in Drupal 9.

Award 92

Award Museum Kansas City Drupal 92

sgEngage

OCTOBER 11, 2023

No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels.

Donor 82

Donor Social Media Websites Content 82

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Identify key performance indicators (KPIs) that your team can track to evaluate your progress toward your goal. Choose your digital marketing channels.

Digital 59

Digital Marketing Create Social Media 59

Achieve

DECEMBER 8, 2023

Keep track of graduates’ career paths and activities so you can feature them in your communications. Leverage Multiple Communication Channels One key data point to track in your database is your alumni’s preferred communication channels. However, the most important platform you need is an alumni database. Social media.

Arts 52

Arts Create Fundraising Tips 52

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Software solutions keep the nonprofit sector in motion. However, many nonprofits operate with tight budgets.

Software 83

Software Free Tools Adobe 83

DNL OmniMedia

JANUARY 17, 2024

Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Take the average age, location, education, and employment of your audience into account when determining which channels and strategies will be the most productive. Demographics. Email marketing.

Game 52

Game Marketing Change Tips 52

Nonprofits Source

MARCH 4, 2024

For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts. For example, you might ask an artist volunteer to design graphics for your website. When you set goals for your engagement strategies, you’ll need to determine what success looks like.

Mobile 59

Mobile Strategy Advocacy Causes 59

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Greater Giving

MAY 25, 2022

Hosting and marketing a successful event can require a significant investment of time and resources. Marketing your event to everyone who passes you on a random street corner wouldn’t be the best use of your resources. Fundamental Strategies to Maximize your Event Marketing ROI. Let’s jump in! Prepare ahead of time.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2012

Using a CMS to Make Your Website Social by Laura Quinn. The primary function of a Content Management System—making it easy for non-technical staff to update content—helps facilitate constituent interaction by helping your nonprofit better attract and engage visitors to its website.

Websites 104

Websites Social Facilitation RSS 104

Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Data reporting provides you with an easy way to track your text campaigns to see which keywords and other fundraising strategies drive more donations.

Platform 59

Platform Giving Plugin Pledge 59

NonProfit Hub

APRIL 17, 2024

Inclusive and accessible content provides a better online experience for all website users and shows supporters that your organization values their individual needs. With educational content like this, supporters will consider your blog a valuable resource and check it more regularly to stay informed. Simple language free of jargon.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

JANUARY 22, 2013

Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. 3) Your YouTube Channel is absent of customization and branding. Many nonprofits are neglecting their YouTube Channels.

Social Media 278

Social Media Training Train Media 278

Qgiv

JANUARY 24, 2024

Your fundraising strategy is the roadmap for your nonprofit, and once you’ve invested the time to develop one, you’ll have an invaluable resource to guide your organization in your fundraising efforts. And you’ll save time and resources by letting the software do most of the heavy lifting. Or is your Facebook page a bit out of date?

Practice 52

Practice Strategy Guide Fundraising 52

Amy Sample Ward

MARCH 5, 2013

Your website is your kitchen, where you can prepare the snacks, make the punch, and arrange all the utensils; in other words, that’s where you can create and store all your content. Find the Influencers: Social media is a great resource for identifying the champions in your community. After all, it’s called “social” media for a reason!

eBook 276

eBook Social Media Campaign Media 276

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. This includes assisting with nonprofit analytics!

Analytics 52

Analytics Org Adwords Metrics 52

sgEngage

OCTOBER 17, 2023

It should also prompt you to consider who you might be leaving out in your appeals, including younger donors, women with more earned income and resources , and people of color previously underrepresented in philanthropy. Tracking the status of your pledges and developing a follow-up method as deadlines approach is key.

Fundraising 101

Fundraising Donor Celebrate Chicago 101

Nonprofits Source

FEBRUARY 24, 2023

Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Optimize your website Your website should be central to your digital marketing efforts. Then, link back to these resources across your other marketing channels.

Map 52

Map Digital Business Marketing 52

Qgiv

APRIL 15, 2024

Market your program Legacy giving should be a well-communicated option throughout your organization’s marketing channels. Include information about legacy giving in newsletters, on your website, and in direct mail or email campaigns. Or meet with your donors in-person to talk about your legacy giving options.

Guide 52

Guide Giving Gift Donor 52