Nonprofit Tech for Good

APRIL 22, 2013

47% of Americans learn about causes via social media and online channels. 56% of those that support nonprofits on the Social Web confirm that compelling storytelling is what motivates them to take action on behalf of nonprofits. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook.

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Social Media Awareness Causes Stats 277

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. This plants a seed.

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Support Donor Community Retention 52

Neon CRM

MAY 16, 2024

It’s great to send an email that references a donor’s past support, but it’s even better to send an email that references a donor’s $75 gift to a specific campaign in May 2022. Try reminding them when they last donated and refer to any specific campaigns or programs they supported. How much do you want them to give?

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Donor Chicago Gift Children 59

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Mail Fundraising Nonprofit Channel 52

Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Tell the story of those impacted by your organization.

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Marketing Tips Influence Nonprofit 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. They also highlight how kids like Rani refer to the micronutrient powder they get from WFP USA as “magic sprinkles.”. The page includes several storytelling graphics. Share uplifting narratives optimized for your channels.

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Channel Sierra Leone Story Digital 247

Forum One

AUGUST 24, 2022

Who are the messengers and storytellers that can most effectively deliver these messages and move this narrative? Internal monitoring will be an ongoing process to identify narratives that have been used and to measure how well the narrative is moving in the public space in various channels.

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Change Strategy Attitude Policy 46

CauseVox

APRIL 12, 2022

Having a number in mind provides a reference point for the donor in terms of a decision rather than having them think through how much to donate. Storytelling. Storytelling is key. While your ask doesn’t have to be formal, it’s important to throw out a dollar amount (“Will you please donate X dollars?”).

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Practice Fundraising Storytelling Relationship 88

Get Fully Funded

SEPTEMBER 27, 2023

Lean Into Storytelling Your nonprofit’s story is an invaluable tool when it comes to fundraising. This can be referred to as social proof, or the idea that if people who trust you see you publicly supporting a cause, they’ll be more motivated to follow your lead.

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Results Strategy Fundraising Nebraska 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Economists refer to this as a “sharing economy”, or one that is based on peer-to-peer transactions. All of us have access to our own communication channels (social media platforms, email, recommendation sites, etc.) These channels have shifted power from the nonprofit to the donor. 5: Collaborative Storytelling Sells.

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Share Fundraising San Francisco Storytelling 126

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

In the discussion in the blog comments , there was a question about whether a linear framework is the best choice and a reference to “ The Consumer Decision Journey &#. The stages include: awareness, understanding, interest/consideration, support/preferences, and action.

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Measure Storytelling Metrics Phase 103

sgEngage

AUGUST 28, 2023

The promotional materials you give to your volunteer fundraisers and use on your own communication channels should highlight the holiday whenever possible. As you create marketing content, use storytelling strategies. Create holiday-themed marketing materials.

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Campaign Tips Fundraising Contest 81

CauseVox

JUNE 15, 2023

It also serves as a valuable reference throughout the entire campaign. With CauseVox’s share button, you can easily share your personal fundraising page on these channels. If you are a nonprofit, we have a customizable toolkit which serves as an effective resource to equip and inform supporters. Don’t Forget to Say Thank You!

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Personal Build Effective Fundraising 72

Tech Soup

FEBRUARY 27, 2012

Fortunately, TechSoup’s recent Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more. Getting viewers to watch, and share, your organization’s digital story requires more than just good production.

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Video Share Storytelling YouTube 50

CauseVox

AUGUST 11, 2022

Once you’ve done your research, be sure to park this info in a place where you can easily reference and update (like a CRM ). Compared to annual reports, investment reports are customized, higher-level, and do not include a lot of narrative or storytelling. with professional and personal information. Create Investment Reports.

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Donor Org Relationship Gift 68

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

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Digital Marketing Guide Chapter 111

Connection Cafe

OCTOBER 17, 2016

They choose a multi-channel approach to their campaign. Your message, story, and ask must be coordinated across all of these channels. These elements will be steadfast no matter what channel you use. Choose a Multi-Channel Approach. A channel might be direct mail, email, peer-to-peer, or social media.

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Campaign Channel Social Media Mail 20

Tech Soup

DECEMBER 14, 2012

TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. The guide also includes a handy, downloadable cheat sheet for reference.

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Social Media Global Network Media 59

Qgiv

OCTOBER 19, 2021

Expand your reach by partnering with a media organization and advertising your event through external channels. As you continue planning and hosting fundraisers, it can be useful to have a guide to reference as you create assets for your nonprofit’s events. Then, start advertising across all of your available online channels.

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Design Donation Ideas Turkey 52

Tech Soup

DECEMBER 14, 2012

TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. The guide also includes a handy, downloadable cheat sheet for reference.

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Social Media Global Network Media 36

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. This post is a roundup of the videos, photos, and tweets from the day. On the wall, was something that Robert Egger referred to as “Codified Transparency&# a bill of volunteer rights.

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Story Service Arts NTC 95

Qgiv

MAY 6, 2021

It’s one of the easiest ways to incorporate an additional giving channel without having to break the bank. When we talk about text fundraising, we’re referring to an umbrella term for two different types, text-to-give and text-to-donate. These texts aren’t limited to fundraising asks, though.

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Donation Guide Nonprofit Mobile 64

Tech Soup

FEBRUARY 12, 2016

Also, here's Heather's blog series on The Power of Written Storytelling , which points out many of the ways these kinds of stories are so unforgettable. Whatever you choose, the link should go to your website or social media channels. Don't forget that great stories stay with you. Offer a Call to Action. Definitions.

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Support Netsquared Influence DC 36

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2006

His list of benefits include: Video is a powerful storytelling medium and has the potential to engage people and build relationship, particularly if using some of the video/social networking sites. " (I can't resist adding: 5 billion channels and nothing to watch!). Attracts a younger (and perhaps more generous audience?).

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Video Benefit Web Vlog 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 12, 2008

Her organization is a storytelling organization, so the goal is to get people to share and tell their stories. they have a YouTube Channel. References Lee LeFever's Common Craft Videos for basic introductions. Struggled with issues around staffing, privacy, control, etc. A Different Kind of Story. Are you using your phone?

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Chicago Social Network Network Tools 50

Achieve

FEBRUARY 11, 2022

All of your messages should address donors by name and reference personal details where appropriate. For example, if a recurring donor lives in your local area, you might reference the community when sending them an invitation to an in-person event you’re hosting. . Reference past participation. Add personal details.

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Impact Donor Strategy Statistics 105

Get Fully Funded

DECEMBER 4, 2022

If you want to pitch your story to several news outlets, you need to draft a press release, which you can later adapt for your website’s blog, your email marketing communications, and your social channels. You might have media professionals in your volunteer ranks who can refer you to the right person at their news organization.

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Story News Press Local 122

NonProfit Hub

MARCH 27, 2020

But knowing which channels to tap, what your messaging should be, and how to diversify your marketing mix can be overwhelming. . Human storytelling. For one example, I refer to having the parent of an autistic child share what they experienced when their child who had not spoken in two years started to talk again. Stacy Caprio.

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Marketing Strategy Fundraising Storytelling 72

Neon CRM

NOVEMBER 27, 2023

They’re afraid to ask because they’ve never raised money before, they need training that will make them effective, and they need guidelines to reference as they support your fundraising activities. 9: Get Them Talking If you’ve been in the fundraising world for a while, you know the importance of storytelling.

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Practice Fundraising Tips Training 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums?

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Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Last week, I read Jocelyn Harmon’s post about Nonprofit Facebook Fail and in the comments, Petri Darby refers to the dramatic increase of visits to his nonprofit’s Make-A-Wish Foundation Web site. Recently, we adopted a new vision for wish.org and our online channels, including social networks. First-Person Storytelling.

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Conversation Chapter Channel Module 106

Bloomerang

MAY 14, 2021

Storytelling is just so important to me. They offered to provide a reference if I wanted it. I was offered not only by my supervisor, but also had some volunteers that offered and served as references or connections for me as well. I want to know a little bit about them too. I want to find those commonalities. Ephraim: Good.

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Job Video Interview Nonprofit 108

Qgiv

MAY 23, 2022

Consider who your donors and supporters are and then use that information to determine what they want to see from your social media channels. Using visual storytelling can be a powerful tool for galvanizing support via your social media platforms. Your social media platforms can also be a source of education for your supporters.

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Social Media Practice Media Strategy 52

Bloomerang

SEPTEMBER 12, 2021

I’m going to reference throughout the presentation a couple of tools that we’ve made available for free. If you want to download those and check those out while I reference them, you can go to another tab real quick and download those. I’ll reference this a couple more times throughout. Let me say something.

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Results Video Donation Fundraising 83

Bloomerang

JUNE 20, 2023

Tell stories One of the best ways to engage supporters is to use effective storytelling strategies. Offering suggested giving amounts gives supporters a reference to choose how much to give to your organization. Tips for a successful online fundraiser Use these tips to create engaging campaigns and streamline supporter contributions.

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Ideas Guide Online Fundraising 98

Connection Cafe

MARCH 4, 2014

Digital marketing, nonprofit strategy, & storytelling. And when I say “spend extravagantly,” I’m not simply referring to money. While you might change how your message is delivered if you’d like, it’s important to tell a consistent story across all channels if you want develop a loyal bond with your donors. Persistence.

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Giving Model eBook Attitude 42

Neon CRM

JULY 27, 2023

These donor personas are also important for determining what type of channels you’ll use to connect with different groups of supporters. Meanwhile, someone who is more like Anna will prefer to interact on social media channels like Facebook or Instagram. We can refer back to the four donor personas established earlier.

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Communication Develop Calendar Conservancy 52