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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work?

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Related Webinar: Online Fundraising Best Practices for Nonprofits. 1) Implement Donation Page Best Practices. And don’t be shy about sending emails!

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Tools like Canva and Adobe Spark offer free templates and editing options to make this process easier. Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs).

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Best Practices for Golf Fundraisers: 10 Tips for Nonprofits

Nonprofit Tech for Good

3) Promote the event intentionally and across all digital channels. You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

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8 Best Practices for Fall 2021 Golf Fundraisers

Nonprofit Tech for Good

So whether you postponed your spring tournament, are kicking off a brand new golf event, are considering adding a fall golf tournament to your fundraising portfolio, or are looking for ways to improve a long-standing tradition, here are eight best practices to consider for your fall golf fundraiser. 1) Launch an event website.

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How to Leverage Email as a Recruitment Tool: 4 Strategies

Nonprofits Source

With approximately 344 billion emails sent per day, it’s no wonder why so many recruiters use this channel to source, engage, and secure job applicants. Use automated personalization tools. Fortunately, automated tools make curating personalized email content for candidates effortless. Pay attention to subject lines.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Here are the top digital platforms & channels for new donor acquisition. Use paid media to target your ideal donor.

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