Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I invited him to help with the research for the keynote. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. 6: Use social media to close the loop between online and offline action. (He even brought me some Tim-Tams.).

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. CTA matched to the right channel or combination of channels.

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Connection Cafe

AUGUST 13, 2012

Metrics, metrics, metrics. How do you measure the impact of motivating and activating your network offline or via word of mouth and the direct or indirect influence social media efforts are having? Does social media influence their “offline” behavior/engagement toward your organization? Retweet you?

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Facebook Ratio Influence Social Media 51

NTEN

NOVEMBER 2, 2009

Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

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Nonprofits Source

JANUARY 23, 2023

From conducting keyword research to meeting Google’s compliance requirements, an optimized account takes a lot of work. Managing your account requires you to log in regularly, research keywords, adjust your ads based on performance, and ensure you’re complying with Google compliance rules. Keyword research and ad creation.

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Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s key results are: Footprint: The reach of their activities, both online and offline. We view our social media channels as a fun on ramp to our ladder of engagement. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. Or as Giller says, “The planet will get it.”.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

Monitors, listens, and researches the people in their network. Once you’ve identified your objective, audience, and messaging, you need to repurpose and re-imagine content across channels including email, social sites, mobile, web site, print, and mainstream media. Social media metrics for nonprofits. ” .

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Social Media Effective Media Social 100

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Earlier this week, I gave a presentation to a group of Bay Area Foundation program officers and funders who work on population research issues. Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

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DNL OmniMedia

FEBRUARY 16, 2022

Analyze key metrics in your database. Offline goals and campaigns. Start by ensuring you’ve got all the tools you’ll need, and then lay out specific tasks and strategies you want to pursue for each communication channel. It’s important to choose the right online fundraising channels for your campaign.

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Connection Cafe

MAY 10, 2016

In order to do this, we knew that we had to increase civic engagement both on and offline, so we recruited local street artists to help. We hired a research team from the University of Pennsylvania’s Annenberg School of Communication to design the evaluation metrics for the project. Involve Artists from the Very Beginning.

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Arts Public Philadelphia Artist 20

Saleforce Nonprofit

NOVEMBER 4, 2021

We are excited to release the 2021 State of Nonprofit Marketing Report in partnership with the Salesforce.com research team. And while technology and channels keep expanding, regulations typically constrict marketers. Most marketers shifted their strategies, from the channels they use to how they define success.

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Marketing Report Trend Metrics 69

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Pre-event surveys and research. Let’s dive in. .

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Digital Communication Tips Virtual 105

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Make sure your fundraising and marketing communications are integrated and that you’re strategically using every channel where your constituents hang out. It’s common sense, supported by research. .

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Digital Marketing Fundraising Strategy 97

Connection Cafe

AUGUST 1, 2017

For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . Are there EOY tips for orgs that are Science and Research focused? The content is the same (it’s just written differently for the channel): 1. Thank the donor for the in-kind donation. Danielle . Great question.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Measure your results, not just numbers.

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Facebook Network Metrics Nonprofit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand. Improve Reputation: You want to improve how others think about your organization or issue and are responding directly to feedback through social media channels.

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Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Let’s dive in. Use a multichannel strategy.

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Digital Communication Tips Virtual 52

NetWits

OCTOBER 18, 2011

My one question for you … Does social media improve fundraising online or offline in any way? We also know from our research that social media use isn’t limited to the top tier organizations. Over 90% of nonprofits use at least one social media channel. 3 Social Media Metrics Every Non-profit Should Track.

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Care2

MAY 15, 2009

Email is a critical channel. They were able to use the platform for organizing offline events, finding and collaborating with volunteer organizers, and more. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Idealware.org has reviews of many of these tools as well.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected.

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Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. Monitor metrics. This is where a multichannel marketing strategy can help.

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Channel Donor Demographics Social Media 52

Connection Cafe

AUGUST 21, 2017

Fast forward several years— more nonprofits are now using digital channels to engage with donors, but there is still resistance (or maybe it’s a lack of understanding) to incorporating and building a major gifts strategy online. Identify key milestones and metrics and have a plan to monitor those activities.

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Gift Digital Online Pledge 27

Care2

JUNE 29, 2009

Other key metrics from the study include: The median average gift was $38 in Q1 2009. By the way, if you have not checked out Frogloops recent article on converting new activists into donors , now would be a good time to do so, since it’s packed with great tips and resources. The median revenue per donor was $47.

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