Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels. What can we do about it?”

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. We view our social media channels as a fun on ramp to our ladder of engagement.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

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Hurricane Measure Social Media Pledge 97

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. We found that libraries are using social, and they are eager to grow their channels. Twitter is the next most popular platform, and then Instagram. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

The subscribe option gives you another channel to share public information related to your work or professional life. She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter. Facebook Rolls Out New Metric: People Talking About.

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Metrics Facebook People Change 129

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

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Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

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ROI Social Media Metrics Conference 78

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile. Key Takeaway #5: Measure Participation Ogilvy had a client who was launching expensive prestige advertising campaigns that received lots of industry acclaim and creative awards.

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Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists. Experiment with Twitter social good apps and portals. Launch a Twitter fundraising campaign, if applicable. Design your YouTube Channel.

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Social Media Social Media Tech 270

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Review ideas in your “Idea Dashboard”.

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Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Additionally, rather than focusing all your efforts on one marketing channel, plan to vary your marketing between physical and digital outreach.

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ROI Marketing Strategy Sponsor 81

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

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Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Strong Connections: Linking Strategy, Goals and Metrics.

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Kentucky Leadership ROI Social Media 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

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Turkey Social Media Mobile Oracle 101

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Author: Jordan Viator.

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ROI Social Media Measure Metrics 51

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

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Social Media Foundation Examples Media 189

NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. Each post should have a particular goal, and you should measure the result. If you don’t stick to clear and measurable metrics, it will be difficult to create an effective marketing strategy in the future.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. The event also had a hashtag which makes it easy for those on Twitter to find and connect. pic.twitter.com/PXdIUl0IIQ.

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Practice Tips Social Meme 107

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

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Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

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Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

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Social Media Results Data Learning 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter.

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Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels.

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Network Build Learning Strategy 97

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. Be Informed.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Additioanily, they've gotten celebrities like Twitter-god Aplusk. Measuring Success Measuring of this investment should be dependent on a few KPIs. .

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Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs. I didn’t understand it until I read the conversation on Twitter. Certainly, some subtle peer pressure to do your homework. But, by itself, it’s not of great value to me.

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Benchmark Network Learning API 95

NTEN

OCTOBER 12, 2012

If your organization is like most, you have a communications team pushing content through multiple channels. No matter the outlet – whether it’s Facebook, Twitter, mass emails, direct mail, blogging or SMS campaigns – how does your team know how well they're doing? Is it number of likes?

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

KD Paine , the Queen of Social Media Measurement, said it. Measure Social Media." (She recently announced a new fee-based service called the Social Media Nonprofit Measurement and BenchmarkingReport ). The same holds true for two other financial metrics, gross margin and net profit. I particularly like the point 3.

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Measure Time Org Social Media 50

NTEN

JANUARY 14, 2013

The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing. They also participate in conversations in Linkedin Groups, and Twitter (via Director Mark Lachs’ twitter profile, @drmarklachs ).

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Photo by eschipul Yesterday's SXSW Nonprofit Social Media Poetry Slam was so much fun and from the feedback we all learned a lot about measuring the return of social media for nonprofits. The panels, judges, twitter moderators and audience rocked! The twitter feedback was very positive. What is your conversion rate?

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Social Media Reflection Media ROI 50