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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community. For direct mail, include a reply device and return envelope so your donors don’t have to track down an envelope or stamp at home. About the Author.

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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Text donor love to boost your end-of-year giving

EveryAction

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Two weeks later, you get their end-of-year appeal in the mail. Why text donors? Think you’ll make a gift?

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Anyone using Apple’s iMessage, Apple Mail, or Private Browsing Mode in Safari (with the option to enable it outside of Private Browsing). Apple Mail is Apple’s email client.

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The Secret Way To Boost Year-End Gifts

Bloomerang

First names only! Here are 6 channel options: A simple phone call from you, or even better—a board member A postcard A video email A letter An email A text 3 time-saving ways to report impact with scale and efficiency (no matter how big or small you are!) Bomb Bomb offers free video email accounts to nonprofits.

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What Apple’s privacy changes mean for email open rates

M+R

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Guide to Nonprofit Event Fundraising Marketing

OneCause

What marketing channels should we use? Here are a few marketing channels to consider: Traditional advertising: Many nonprofits still find success through traditional advertising methods, such as including a print ad in the local newspaper or a hanging a flyer in the window of a local coffee shop.