Nimble AMS

NOVEMBER 27, 2022

Every time an individual gives, ensure you follow up with a thank you and details reporting how much their gift contributed to your financial campaign, exactly where the funds will go, and more. An instant thank you email or phone call to a new donor will increase their next gift by 39%. Leverage your online community.

Associations 125

Associations Donor Gift Tips 125

EveryAction

NOVEMBER 9, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify!

Gift 207

Gift Consultant Audience email 207

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. For example, let’s say that your nonprofit is trying to raise more funds by securing more matching gifts. Choose your digital marketing channels. Measurable.

Digital 59

Digital Marketing Create Social Media 59

Pamela Grow

NOVEMBER 13, 2023

In this guide, we’ll explore four ways to streamline online giving: Optimize Your Donation Page Invest in Fundraising Software Host a Text-to-Give Fundraiser Follow Up After a Gift By simplifying online giving, your nonprofit can tap into benefits such as an expanded donor base and the security of recurring donations. Let’s get started!

Donor 52

Donor Giving Online Gift 52

Bloomerang

OCTOBER 30, 2023

Less than one in five new donors who donated on GivingTuesday will give a second gift, according to the Fundraising Effectiveness Project. Yet general statistics don’t have to be your reality! Take advantage of matching gifts Partner with corporations or major donors to offer matching gift opportunities.

Gift 79

Gift Mobile Phone Demographics 79

Neon CRM

AUGUST 18, 2023

Giving and receiving gifts extends to others. In a season when many people are participating in gift-giving holidays, they’re inspired to give back to a worthy cause. Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. It’s their last chance to make tax-deductible donations.

Campaign 98

Campaign Giving Tips Mail 98

Care2

MARCH 27, 2012

Did you know that in 2011, 16% of new donors gave via online gifts up from 9% in 2007? Or that the median revenue per donor for multi-channel supporters was $228 compared to $89 for offline and $113 for online donors? million and how their fundraising increased 40% by using multiple channels to reach their donors. Email appends.

Channel 59

Channel Fundraising Offline PowerPoint 59

Bloomerang

JUNE 1, 2022

to submit tax-deductible gifts. Here’s what to expect: Year-end giving statistics roundup. Year-end giving statistics roundup. These statistics illuminate the importance of starting your year-end fundraising planning early and creating impactful written appeals to resonate with your supporters.

Guide 109

Guide Giving Nonprofit Metrics 109

Greater Giving

MARCH 21, 2023

Anyone born between 1981 and 1996 Millenial and Gen-Z Donors Focus on Impact Younger donors are often more interested in the impact of their donation than the size of their gift. Use data and statistics to show the impact of your programs and how donations are making a difference.

Donor 52

Donor Storytelling Social Media Poll 52

Candid

APRIL 6, 2023

Tips on fundraising channels : Suggest fundraisers use your nonprofit’s most effective ways for reaching your current supporters and driving donations. According to Double the Donation’s fundraising statistics , 55% of donors in the United States prefer to be thanked for their contributions via email. Giving a gift.

Campaign 98

Campaign Fundraising Mail United States 98

Bloomerang

MAY 26, 2022

Search for those who exhibit both wealth indicators (real estate and stock ownership, large previous charitable gifts, etc.) You can potentially receive direct donations, in-kind donations, matching gifts , volunteer grants , and other forms of fundraising support from these organizations. Optimize your website.

Donor 119

Donor Organization Nonprofit Volunteer 119

Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing.

Donor 98

Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

OCTOBER 31, 2018

Some year-end giving statistics : 30% of all annual donations occur in December. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. Two-thirds of donors who make gifts do no research before giving. We give to what we know. nonprofits.

Social Media 234

Social Media Money Raise Media 234

Bloomerang

NOVEMBER 12, 2021

There are two principle types of predictive analytics: (1) lead scoring, which many nonprofits use to predict the likelihood of a donor making an annual gift, major gift, or planned gift, and (2) time-series forecasting, which few nonprofits consider. . Some pages, channels, and topics convert at much higher rates than others.

Analytics 109

Analytics Digital Tools Measure 109

Allegiance Group

JUNE 7, 2023

These new statistics confirm fears that the pandemic and economic downturn could impact charitable giving negatively. Additionally, they can give at different levels, ranging from small, one-time gifts (e.g., $10) 10) to major gifts (e.g., That isn’t always easy, especially during times of economic hardship and crisis.

Donation 52

Donation Practice Fundraising Gift 52

Nonprofits Source

JUNE 29, 2023

In this short guide, we’ll walk through the four basic steps for marketing your next silent auction: Understand Your Audience Leverage Multiple Communication Channels Incorporate Your Nonprofit’s Branding Feature Your Auction Items in Marketing Materials It can be helpful to turn to previous auction data to inform your marketing strategy.

Marketing 52

Marketing Tips Channel Audience 52

Bloomerang

APRIL 11, 2023

What channel do they spend the most time on? What are they looking at on those channels? Of the major social media platforms, Instagram routinely tops the list as one of the most important engagement channels for nonprofits looking to reach a wider, younger audience. Final event statistics. Create a unique event hashtag.

Contest 86

Contest Headline Social Media Survey 86

Achieve

MARCH 2, 2022

If you can’t gather all of your supporters together for a 5K or walk-a-thon, have people participate by running or walking in their neighborhoods or local parks and uploading pictures and their running or walking statistics on social media or their personal fundraising pages.

Ideas 59

Ideas Online Fundraising Social Media 59

DipJar

JANUARY 23, 2023

Corporate matching gifts are popular programs that have the power to boost your nonprofit’s donation revenue. You could be leaving thousands of dollars on the table if you’re not taking full advantage of matching gift programs. The company confirms the original donation with the nonprofit and sends the organization the matching gift.

Donation 52

Donation Impact Guide Ratio 52

Allegiance Group

FEBRUARY 14, 2023

It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving. Compare this to the cost to acquire.

Mail 52

Mail Donor Strategy Files 52

sgEngage

APRIL 19, 2023

Here are a few of the most common program types you might encounter: Employer matching gifts: Many companies offer to match their employees’ donations to nonprofit organizations, often doubling or even tripling the amount of the original gift. Use social media. More specifically, LinkedIn is a great place to check!

Build 76

Build Giving Strategy Tips 76

Nonprofits Source

SEPTEMBER 27, 2023

These programs can vary in nearly every aspect, from the type of gift to the organizations supported. Charitable giving stipends: Setting a charitable giving stipend involves allocating a predetermined amount of funds to each employee through a gift card or an employee giving portal. Employees want to maximize their gifts.

Community 52

Community Giving Companies Gift 52

Qgiv

FEBRUARY 2, 2023

2021 was a bad year for gifts given as bequests. With corporate giving rising this much, it’s important to have a plan to pursue corporate gifts in the form of grants, sponsorships, or partnerships. With the dramatic increase in corporate gifts in 2021, there’s a good chance corporate gifts are on the rise for the foreseeable future.

Report 52

Report Influence Giving Fundraising 52

sgEngage

SEPTEMBER 22, 2021

Here, we’ll discuss a few of the most common types of programs and how you can leverage each for your nonprofit: Matching gifts. Matching gift programs are one of the most common types of corporate philanthropy and are well-loved by nonprofits, companies, and employees alike. Take matching gifts, for example. Social media.

Philanthropy 82

Philanthropy Organization Gift Donation 82

Nonprofits Source

OCTOBER 2, 2023

This often involves direct donations but can also include in-kind gifts, volunteer time, pro bono services, and other forms of support. Corporate sponsors can offer much-needed donation influxes, whether cash or in-kind gifts. Let’s look at the perks available for both sides. Greater marketing reach.

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Bloomerang

AUGUST 21, 2023

Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Therefore, be sure to diversify your fundraising channels to reach donors through multiple platforms, events, and initiatives. With text-to-donate, the donor can customize the amount of the gift.

Action 75

Action Report Practice Fundraising 75

Achieve

JANUARY 27, 2023

Now, it’s time to open up the option of recurring gifts to your supporters. Here are some other ways to optimize your donation form for recurring gifts: Add suggested giving amounts. By incorporating your nonprofit logo and colors across your donation page, you can assure your supporters that their gifts will directly help your cause.

Program 52

Program Giving Gift Mail 52

sgEngage

MARCH 8, 2023

million, with an average gift of $134. Library Giving Day branding should be used across all channels to give a sense of legitimacy to the campaign. One quick win for your campaign is gift matching. Once Library Giving Day is behind you, donor stewardship begins with a gift acknowledgment letter. Need inspiration?

Library 66

Library Giving Literacy Social Media 66

Top Nonprofits

MARCH 12, 2021

While mobile giving may be trendy, it’s still a good idea to utilize a multi-channel fundraising approach to best engage with your network of support. A rising trend in direct mail campaigns is including your text-to-give number and keyword in your letters, which is an effective way to integrate your digital and physical channels.

Trend 98

Trend Campaign Fundraising Mobile 98

sgEngage

APRIL 10, 2023

To expand your audience, consider how you can take a multi-channel marketing approach. Prospect research is the process of analyzing your donor database and other tools to identify potential major donors, allowing nonprofits to focus on strong leads to secure major gifts, capital campaign contributions, and planned gifts.

Demographics 74

Demographics Retention Donor Research 74

Greater Giving

AUGUST 27, 2021

GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years, when overall charitable donations by individuals actually decreased. Who are these new small donors, how do you find them and channel that generosity into your organization?

Trend 105

Trend Donor Giving Social Media 105

Bloomerang

MAY 31, 2022

Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Matching gift database.

Strategy 104

Strategy Develop Fundraising Nonprofit 104

Neon CRM

NOVEMBER 29, 2023

With those statistics in mind, let’s take a look at what this reveals about donors. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Who Is Giving? This correlates with an encouraging 39.5%

Lesson 52

Lesson North America New York Kentucky 52

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Show how gifts further the outcomes step-by-step. For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. What motivates instant digital engagement and gifts?

Lesson 59

Lesson Fundraising Digital Test 59

CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. You may be familiar with the statistic that it takes 7 touches before someone will take action. Your invitation on Twitter will look different from a direct mail postcard. .

Examples 97

Examples Create Fundraising Cancer 97

NetWits

JUNE 1, 2011

Blackbaud tracked online gifts made from mobile browsers and non mobile browsers and compared key statistics. As fundraisers we should make efforts to support new channels for giving when possible, like mobile friendly websites. Across thousands of peer to peer event fundraising sites that are optimized for mobile traffic.

Mobile 153

Mobile Fundraising Stats Newsletter 153

sgEngage

MAY 27, 2021

This guide to prospect research describes it as “the process of identifying potential major donors for your nonprofit, helping you take a more focused approach to securing major gifts, capital campaign contributors, planned gifts, and more.”. Demographic and personal information. Wealth indicators. Frequently expressing appreciation.

Giving 119

Giving Retention Metrics Demographics 119