Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. AI tools and predictive analytics are new.

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Donation Data Fundraising Analytics 239

Nonprofit Tech for Good

OCTOBER 17, 2023

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. In our current digital landscape, having a strong social media presence is essential for nonprofit organizations.

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Social Media Media Social Influence 326

Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. A common myth is that being successful with digital advertising means being on every platform at all times, but is your audience actively participating on every channel?

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Channel Digital Marketing Phase 52

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . These can be quarterly or annual goals.

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Digital Marketing Donor Channel 75

Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. It’s no secret that corporate donors are invaluable partners for nonprofits.

Social Media 304

Social Media Hunger Donor Media 304

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Also ensure that your web design is optimized for mobile devices.

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Digital Google Grant Social Media 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Digital Practice Donor Strategy 52

Forum One

JANUARY 24, 2023

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

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Digital Experiment Drupal API 69

Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Mail Channel Strategy Fundraising 66

sgEngage

APRIL 20, 2021

These programs are widely adopted across the nonprofit sector as part of organizations’ regular fundraising efforts, because they provide a consistent, predictable source of income while also helping donors feel like they’re making a positive impact. This is an effective way to help prospects visualize their impact. Let’s dive in!

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Digital Strategy Giving Gift 118

Forum One

JANUARY 13, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of common understanding around digital tools, processes and goals. This is why cross-functional collaboration is key to a successful digital strategy. . Create Feedback Channels. Educate Your Teams.

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Collaboration Digital Strategy Team 72

Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission.

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Metrics Digital Strategy Rate 73

.orgSource

APRIL 1, 2024

Understand the Options The obvious answer to the dilemma is to hire that digital marketing genius as quickly as possible. Everyone on your team should have a deep understanding of the strategic goals and how they relate to departmental operations. Live stream sales maximize the impact of both strategies. Take a lesson from QVC.

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Trend Influence Taxonomy Associations 221

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

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Digital Question Mentoring Michigan 116

Qgiv

OCTOBER 9, 2023

Digital programs. A digital program is an advertising campaign from the business on behalf of your nonprofit. Set a mutually beneficial cause marketing goal With any campaign, setting a meaningful and realistic goal before you start fundraising is a priority. Don’t focus your goals solely on money!

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Causes Marketing Impact Guide 52

Saleforce Nonprofit

AUGUST 19, 2022

When the pandemic limited in-person access to critical services, many nonprofits were forced to adopt digital channels to support constituents, accelerating a trend of the past decade. Today, the demand for digital services continues to grow. Unlocking the Power of Personalization in Digital Engagement.

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Digital Report San Francisco Children 59

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

Kindful

AUGUST 17, 2021

As you’ve likely noticed, digital fundraising is changing the way nonprofits are communicating with their supporters. In fact, Forbes recently reported that 75% of nonprofits surveyed shared that, since the pandemic occurred, they’ve been looking for advice on finding new ways to fundraise through digital technology.

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Digital Fundraising Synchronous Empowerment 62

EveryAction

JUNE 21, 2023

Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue. Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation. This is where issue awareness comes in.

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Advocacy Generation Strategy Awareness 199

Forum One

JUNE 29, 2022

One of the most significant hurdles in implementing a successful digital strategy is a lack of a common understanding of digital tools, processes, and goals. This is why cross-functional collaboration is key to a successful digital strategy. Create feedback channels. What are our biggest challenges to success?

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Collaboration Digital Strategy Team 46

.orgSource

MAY 1, 2023

We need another term for “digital transformation.” Becoming a digital organization means infusing technology into your association’s ecosystem. Becoming a digital organization means infusing technology into your association’s ecosystem. Here are several suggestions to help accomplish that goal.

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Collaboration Digital Build Organization 44

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals. A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Cohesion across your team.

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Marketing Analysis Nonprofit Audience 52

DipJar

NOVEMBER 15, 2022

Whether your nonprofit is working to improve volunteer management or the success of your community outreach programs, you’re likely considering the impact of your planned or existing actions. . In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Metrics Impact Guide Literacy 52

Media Cause

JUNE 22, 2021

In fact, when paired together, they can become critical pillars of both an individual giving program and broader organization goals. Some people might even call them the peas and carrots of digital engagement. What’s more, this campaign cultivated recent donors and primed others for an impactful fiscal year end fundraising campaign.

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Advocacy Digital Fundraising Global 101

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. 3 simple data tips for better digital marketing. If donors understand impact and results, they are more likely to donate again. and again.

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Digital Data Marketing Org 138

sgEngage

MARCH 22, 2022

While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. . Focus on impact storytelling . Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 102

EveryAction

NOVEMBER 9, 2022

Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Founded in 2014, Great Good Strategy is an agency helping organizations and good-for-the-world companies take their digital marketing and fundraising from good to greater and thrive online. Make sure you tell your supporters about it!

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Gift Consultant Audience email 207

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. Step 1: Define your goals. Ready to get started?

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Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

AUGUST 29, 2022

Volunteers can have an enormous impact on reaching your goals. Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. When determining how to communicate, use a variety of communication channels to build strong relationships with your volunteers.

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Volunteer Management Tips Application 272

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. How are the answers to these questions impacting your fundraising? Where are they in their lifecycle?

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email Marketing Strategy Tips 116

Forum One

APRIL 13, 2021

Museums, archives, and libraries share many goals and functions. These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Enter content strategist as digital curator. What does your collection represent?

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Library Museum Content Digital 72

ASU Lodestar Center

FEBRUARY 10, 2021

However, according to Yale Insights, when it comes to nonprofits, only 11% view their organizations’ approaches to digital as highly effective. Technology can be used for a variety of tasks across organizations to help them increase their impact in the sector and the communities that they serve.

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Impact Technology Arizona Channel 52

Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? 2) Review Your Goals. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper. Donors shouldn’t be motivated to give because of a number that fits into your programmatic goals. Here’s how to start.

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Communication Fundraising Test Hints 285

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. What is the business impact of losing a handful of Product A purchases this year vs. losing a handful of Product B purchases?

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Associations Product Virtual Survey 320

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices.

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Social Media Guide Media Social 97

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

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Track Digital Marketing Analytics 52

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. This is where a well-orchestrated omnichannel marketing strategy has the potential to have a significant and positive impact on your audience’s overall user experience as well as your organizational goals. Take and agile approach.

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Marketing Impact Create Tips 47