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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

It considers factors like giving history, demographic data, and communication preferences. It suggests the best channels to ask for donations. They occur on the organization’s website and social media. They reach them through the best channels. Also, AI-powered channels help nonprofits reach donors.

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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Level Up Your Marketing with Analytics

Association Analytics

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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Turning the comms toolkit upside down

Candid

This typically means creating an exhaustive, robust library of materials, pre-launch, to get the word out on social media, email, and your website to drum up interest and support for your organization’s upcoming, exciting initiative. Also, gone are the days when functions like social media are a side note in a job description.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

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