The Modern Nonprofit

FEBRUARY 22, 2022

According to many reports , email marketing is the best channel for return on investment. Keep your tone conversational and personal. Craft your message in a trustworthy, natural voice so that your readers feel personally involved. Despite the rise of social media , it has not been replacing email.

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The Modern Nonprofit

JANUARY 2, 2024

Your next game-changing testimonial could be just a conversation away. Consider using surveys, direct interviews, or informal conversations to initiate this process. Develop longer versions for your website and annual reports, and shorter snippets for social media posts or marketing flyers. Who are your target storytellers?

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Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

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Tips Organization Channel Benchmark 52

Neon CRM

OCTOBER 31, 2023

The Donor Engagement Cycle The donor engagement cycle is a process that every donor goes through and includes four steps: Ask, Thank, Report, and Repeat. Report: Report back to donors and share how your nonprofit is making a difference. When posting on social media, skip the formalities and embrace your unique voice and tone.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2015

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. Nonprofit leaders need to use social media to drive conversations online and offline, influence others, and shape perceptions.

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Top Nonprofits

DECEMBER 6, 2021

And since these are channels that are really important to so many nonprofits, I’d love to get your take on things. We can use our voice and our economic power and our political power to actually make changes to the platform. I will continue to use that phrase and, because there’s so much more than just social media.

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Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. We saw social media audiences growing particularly on Instagram.

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Benchmark Digital Trend Report 62

Candid

JULY 18, 2023

Whether these megadonors are on your radar, their voices are shaping broader conversations in the philanthropic sector about what and who gets funded, as well as how that funding materializes. Most recently, MacKenzie Scott , whose unprecedented giving of a reported $5.82 That’s potentially a lot of philanthropy.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2011

OK, reports of the death of traditional media may be greatly exaggerated. There are still reporters out there with column inches to fill, but far less of them than there used to be. From email blasts to Facebook pages, in many cases it’s now nonprofits that find themselves with channels in need of content. Earned Media is Dead.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). Do you need annual reports, or will monthly reports suffice? In which formats?

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Neon CRM

JUNE 23, 2023

Check out these GivingTuesday statistics sourced from the GivingTuesday 2022 impact report and broader impact data to learn more about the influence GivingTuesday has on the philanthropic sector. GivingTuesday participants worldwide also volunteered, performed countless acts of kindness, and gave their voices, time, and goods.

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sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. .

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Allegiance Group

MAY 1, 2024

However, a recent Giving USA report showed a 13.4 Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year.

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Campaign Guide Fundraising Storytelling 52

Tech Soup

AUGUST 22, 2011

Voices from the Community is an ongoing series of blog posts culling. online community channels. Brown of the Early Learning Institute is a big fan of DonorPro , praising its ability to keep events organized and data centralized, while generating nifty reports, to boot. Community Conversations. Community member Kristin N.

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The NonProfit Times

MAY 23, 2024

Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel. Fundraisers have other metrics available.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 4, 2013

” It isn’t a matter of finding the time, it is a matter of making the time and starting with some steps. Have a conversation with your social media team and ask these questions: What do you spend time doing now that you could do better via social? It’s not that you don’t think it is a good idea.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2018

We are tracking the conversation and resources about AI and Nonprofits and social good. Facebook’s AI monitoring lead to contacting emergency responders an average of about 10 times a day to check on someone and that number does not include wellness checks that originate from people who report suspected suicidal behavior online.

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Bloomerang

AUGUST 2, 2021

Since it’s impossible to know which communication channels your supporters prefer simply by guessing, it’s prudent to ask them. To really budget and plan effectively, it will be useful to know in advance how many people want to receive a hard copy annual report or newsletter. Take a look at where you’re telling your story. .

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Connection Cafe

SEPTEMBER 5, 2017

Ordinary Americans not formally affiliated with any organization or cause are rising up to make their voices heard. How to Use Online Channels to Build Offline Support. Provided best practices on volunteer conversion, including a template email that had been used successfully in a previous campaign.

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Classy

JULY 26, 2021

To take your National Nonprofit Day campaign to the next level, make sure to: Maintain a style and voice that is consistent with your brand. Include a link to your campaign page and # nationalnonprofitday , as well as any broader hashtags like # donate or # charity , to expand your reach and join the more extensive conversation.

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Amy Sample Ward

APRIL 8, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. " How do your social media channels fit in your organization's emergency communications plan?

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Connection Cafe

SEPTEMBER 3, 2015

I was lucky enough to get a preview of the Money for Good 2015 report and it’s full of surprising (and not so surprising) data, insights and recommendations for organizations, funders and vendors. Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle.

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Report Donor Demographics Statistics 20

Care2

SEPTEMBER 30, 2014

The report either gave a big "F" or a mediocre rating to most of the nonprofits in the report. The report is troubling because the nonprofit community has been doing online fundraising for years and there are established best practices for optimizing conversions. Out of 151 nonprofits, only 24 of them scored 76% or above.

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Studies Online Fundraising Nonprofit 78

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. These are the tangible points of contact with your audience that show that your content is engaging and stimulating conversation with others on the platform.

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Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The challenges: Explosion of online media channels. The stories are told in the best way for the platform or what we called “optimized” and the narrative is aligned. It is also important to learn how to experiment telling your story in new and emerging channels. A multi-screen world. Stories are social.

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Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2016

The visual nature makes it a perfect channel for executive directors to engage with their stakeholders. But to be effective, nonprofit leaders also must excel at using their personal brands and voices in service of their organizations’ missions and strategies on Instagram and other social media channels. Campbell above.

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Achieve

JULY 2, 2019

To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Hint: I typically recommend posting 3-4x per week per channel as a starting point. Is the copy using a consistent tone of voice? .

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Neon CRM

NOVEMBER 16, 2023

You might still see yourself as a local animal shelter, but if 80% of your programmatic impact reports focus on one cohort of service (in this case, dogs from Tijuana), some of your donors may not feel the same connection to your mission. Conversely, what would happen to your community without your nonprofit’s presence?

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Examples Language Iowa Nonprofit 95

Connection Cafe

MARCH 30, 2020

Gift officers are (literally) writing history with every contact report. Each officer will want specific information on the conversations they have had so at the next point of communication they can remember what was happening in the world at the point of last contact. Best Practices for Contact Reports. Build Relationships.

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Nonprofit 59

Connection Cafe

JULY 27, 2018

Once a patient becomes a donor, trust is maintained and strengthened with thoughtful donor cultivation and stewardship, transparent reporting, and consistent, personalized messaging. While the overall decline in trust has impacted the healthcare and nonprofit industries, these two segments fared better than most, as they reported a 4.6%

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2012

Zero Divide published a report called “Funding Mobile Strategies for Social Impact: The Future is Now”. All this adds up to the why it is even more important to pay attention to Crowdsourcing platforms, social media, and rating sites can serve as useful feedback channels for nonprofits. Please join us for the conversation.

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Connection Cafe

OCTOBER 10, 2019

In the 2019 State of Advocacy report earlier this year, Phone2Action found that organizations that employed a full range of tools—text messaging, SMS shortcodes, social media lead ads and more—and kept at it were successful. Their four largest text campaigns in 2019 averaged a 24-percent click rate and almost 15 percent conversion.

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Advocacy Tools Conservancy National 33

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2011

As I joked in a recent conversation with a colleague, human rights activists “are the 1%” but the issues we face are relevant to the 99% of other users. If this post has piqued your interest, check out the RightsCon livestream here or on CitizenTube’s channel. and that phrase still sticks with me. Sam Gregory.

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Technology Communication San Francisco Policy 117

Bloomerang

FEBRUARY 1, 2023

They can give directly from their seats without disrupting conversation with one another. Hootsuite allows for a set-it-and-forget-it approach that frees up more time during your fundraising campaign for more face-to-face conversations with supporters and less time watching your computer screen. Compliant reporting.

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Amy Sample Ward

FEBRUARY 19, 2011

Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. The first example is Ushahidi – originally designed as a tool for mapping reports of violence in Kenya after the post-election unrest in 2008. Reports of violence and of peace efforts could be placed via the web or mobile phone.

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