Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? Your donor retention rate is an indicator of how well you’re handling donor relationships. 876/2,000 =.438]

Retention 59

Retention Rate Donor Mail 59

sgEngage

OCTOBER 14, 2022

Purpose-driven communications are those that put brand-purpose at the center. Establish your organization’s brand purpose and use it to guide the development of your marketing strategy whilst considering the most effective ways to communicate that purpose to various audiences. What is purpose-driven communications?

Communication 72

Communication email Marketing Museum 72

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up. One aspect of this survey is about average donor retention rates over the years.

Retention 85

Retention Donor Guide Rate 85

Qgiv

JANUARY 24, 2024

Your fundraising strategy is the roadmap for your nonprofit, and once you’ve invested the time to develop one, you’ll have an invaluable resource to guide your organization in your fundraising efforts. Each step builds on the one before, so this guide will walk you through the process from start to finish.

Practice 52

Practice Strategy Guide Fundraising 52

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. The key to an effective communication cadence is balance.

Guide 107

Guide Giving Nonprofit Metrics 107

Neon CRM

AUGUST 18, 2023

The goals you set will help you plan the rest of your campaign: The channels you use for appeals, decisions about your event, and even the types of stories you’ll tell your donors will hinge on the goals you’ve set for your campaign. acronym to guide your team through setting the right objectives for your fundraiser.

Guide 52

Guide Fundraising Mail Metrics 52

Bloomerang

NOVEMBER 10, 2023

In this guide, we’ll cover the need-to-know information and steps of creating a major gift fundraising strategy, including: What is a major gift? Follow up on a different marketing channel, such as social media. Communicating regularly through email and social media. Why are major gifts so important for nonprofits?

Gift 97

Gift Raise Guide Relationship 97

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Byte Technology

DECEMBER 15, 2021

After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. To Confirm Who Your Customer Is.

Marketing 246

Marketing Analysis ROI Picture 246

Qgiv

APRIL 9, 2024

Learn how your organization can take full advantage of social media in this guide! Building an online community allows your organization to engage with your supporters on a personal level. This streamlined process can lead to higher conversion rates and increased donations. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. Qgiv Qgiv’s text-to-donate platform prioritizes high response rates and speedy donation turnaround times.

Mobile 56

Mobile Guide Giving Fundraising 56

AccelEvents

JULY 6, 2021

To help, we’ve developed this concise guide to promoting your next online event: How to Plan Your Next In-Person or Hybrid Event. Event goals can involve brand awareness, lead retrieval, conversion rates, and sales. Consider hosting a post-event community through a dedicated channel, like on your event landing page.

Guide 95

Guide Virtual Registration Integration 95

Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Don’t be afraid to reference nonprofit WordPress guides to help, such as this one by Kanopi , as they’ll have useful advice for you. Bounce rate. Conversion rate.

WordPress 52

WordPress Content Strategy Create 52

DNL OmniMedia

DECEMBER 15, 2020

It has also allowed nonprofits to communicate more with different types of campaigns that tell a different story based on the conversion you want. In this guide, we’re going to focus on one of those outlets in particular: email. In general, the open rate for nonprofit emails ranges from 15-18%. Additional marketing channels.

email 52

email Guide Marketing Online 52

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent.

YouTube 221

YouTube Industry Leadership Podcast 221

Qgiv

JULY 6, 2022

Create a multi-channel marketing strategy. When you’re reaching out, it’s best to use a multi-channel approach to get maximum engagement from your donors. Focus on communications. Communication is key for a successful giving day campaign. Follow up afterward. Final thoughts.

Hosting 52

Hosting Giving Guide Kentucky 52

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels .

Digital 75

Digital Marketing Donor Channel 75

Nonprofit Tech for Good

APRIL 2, 2023

For nonprofits, it’s proving to be a valuable resource for writing communications, deepening engagement with supporters, and fundraising. Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue.

Tools 361

Tools Fundraising Analytics Analysis 361

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Communicate Results Across Multiple Channels.

Metrics 52

Metrics Impact Guide Literacy 52

Pamela Grow

OCTOBER 30, 2023

In this guide, we’ll explore how you can to leverage this data and grow your monthly giving program: Determine your objectives. having your marketing team launch a new campaign and explore a different communication channel). Communication preferences. Understand donors’ giving behaviors. Engagement with content.

Analytics 52

Analytics Data Giving Metrics 52

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Make it a Two Way Street: The key to a successful social media strategy is making sure communication is flowing both ways.

Strategy 98

Strategy Measure Social Media Metrics 98

Get Fully Funded

JANUARY 24, 2024

To cultivate these relationships, strategic communication is key. Simplified reporting: Most email automation tools include built-in reporting capabilities that allow you to easily generate reports on key metrics, such as email open rates, click-through rates, and overall campaign performance.

Relationship 59

Relationship email Donor Wisconsin 59

Nonprofits Source

APRIL 3, 2024

In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. For example, tracking the volume of social interactions only works on social media, whereas bounce rate helps you determine if your email or membership information website is capturing users’ attention.

Organization 52

Organization Online Influence Metrics 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Evaluate past fundraising and acquisition campaigns.

Fund 52

Fund Donor Strategy Search 52

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Furthermore, direct mail appeals are the backbone of communication and fundraising for most nonprofits. One way to collect all this data so that it is easily leveraged is through a CRM.

Mail 52

Mail Integration Digital Strategy 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Before you start crafting your messages, it’s important to define clear goals to guide your digital marketing activities. Communication preferences.

Digital 59

Digital Marketing Create Social Media 59

DNL OmniMedia

JANUARY 17, 2024

In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics.

Game 52

Game Marketing Change Tips 52

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

AccelEvents

JUNE 24, 2021

In this mega guide, we will take a closer look at the new expectations of the event marketer position, what it means, and how event marketers can adapt and maximize the opportunities that now exist. . Attendee engagement and omnichannel communication that fosters creative communication will be essential.

Guide 93

Guide Virtual Registration Platform 93

Nimble AMS

MAY 25, 2022

Engage potential members through branded content and personalized communications. In your communications with non-members, recap their activity with your organization and promote relevant opportunities based on their previous engagement. . providing a non-member rate for professional development courses or conference events.

Associations 130

Associations Technology Adopt Industry 130

Neon CRM

JUNE 16, 2023

Personalize the ask In a study of email fundraising campaigns, we found that the emails with the highest engagement rates addressed the recipients by name and used “you” language, speaking directly to the recipient. You taper off the most expensive and time-consuming recognition channels to the smallest group of donors.

Map 52

Map Donor Guide Newsletter 52

Get Fully Funded

JANUARY 27, 2022

You likely rely on your digital communication channels to stay in touch with supporters and engage them in your activities. In this guide, we’ll review proven tips for creating more inspirational calls to action, including: . Your CTA strategy is one of the most important components of your supporter communication approach.

Action 64

Action Guide Language Test 64

CauseVox

OCTOBER 11, 2021

This guide will help you to outline and develop a year-end fundraising campaign that works for your organization and your donors, specifically curated to your needs in 2021. Learn more about this and how to create the fundraising goal that’s right for you in our guide. Download your #GivingTuesday planning guide.

Guide 73

Guide Giving Campaign Social Media 73

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

Social Media 52

Social Media Metrics North Carolina Media 52

Bloomerang

MAY 10, 2022

In this guide to donor stewardship, we’ll review what your organization needs to know and do to build authentic, long-lasting relationships with donors. Your donor retention rate measures how many donors continue to give to your organization over time. Create and send updates that communicate the impact they made.

Relationship 93

Relationship Donor Build Tips 93

Neon CRM

AUGUST 11, 2023

That positive experience will make them more likely to engage with you after their gift, engage with future communications, and give to you again in the future. But there’s a catch: Collecting extra data is useful, but adding additional fields to your donation form will decrease your conversion rates. After reading a Facebook post?

Retention 98

Retention Donor Gift Template 98