Care2

FEBRUARY 20, 2013

The growth of social media and the rapid adoption of internet-enabled mobile devices have changed the way Americans engage in the political process. With the right tools and techniques, social media can play a critical role in your campaign. Social Change Anytime Everywhere Book Launch Party, Thursday, February 21st.

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DC Social Media Media Social 61

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Engagement: Readers engage with their content.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

2: Use listening techniques to develop a deep understanding of the audience. Organizations must begin with listening, but an integrated listening channel that includes social media and traditional marketing channels. I cover a couple techniques and tools using participants as an example to illustrate that keywords are king.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. (Don’t take my word for, see Pew Internet’s recent Networked and Hyperconnected study ).

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Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. On the Ground Engagement: What will you ask people to do offline?

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Social Media Train Training Network 97

Everyaction

APRIL 30, 2018

Other online features that make it easier for alumni to stay connected include self-service portals where they can update changes in their contact information and peer-to-peer fundraising capability which allows your most engaged alumni to act as ambassadors to their peers. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Other online features that make it easier for alumni to stay connected include self-service portals where they can update changes in their contact information and peer-to-peer fundraising capability which allows your most engaged alumni to act as ambassadors to their peers. Data-driven direct marketing campaigns.

University 40

University Practice Tech Mail 40

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2012

Yesterday, I spent most of the day offline at the Wisdom 2.0 a slowing down, making mindful choices about what channels are truly effective and slowing down and being intentional about practice – so good practice becomes a habit. There was applause from the audience. Yesterday, I spent most of the day offline at the Wisdom 2.0

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Brain Mind Offline South Africa 104

Connection Cafe

SEPTEMBER 23, 2010

Last week I had the opportunity to speak with Judy Chang of PayPal and Debbie Swider of the ASPCA on “ 10 Tips to Jumpstart Your Nonprofit Social Media Plan ” with examples of some of the amazing success the ASPCA has seen through growing its social media plan. Author: Jordan Viator.

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Social Media Tips Media Social 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Allison Fine and I have been busy working on a book about how social media and connectedness is changing the way nonprofits are creating social change. A couple of takeaways from the interview: Leaders Lead Culture Change. With our stories, we try to figure out how to get more people engaged and change the public’s view.

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Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Effective listening through social media channels means that individuals and organizations need to identify why they are listening and how they will apply what they hear. He encourages staff to listen on many different channels and to blog what they learn in order to share with members. Getting Ideas for Campaigns or Programs.

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ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org’s combination of entertaining content and environmental reporting – dubbed the “The Daily Show of the environmental movement.&# They have inspired a whole new generation of environmentalists who don’t take themselves so seriously while creating on the ground change. They’re after societal change.

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Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2009

One of the approaches I've been thinking about lately is how professional learning through social media channels can be put into practice by using listening (and engaging techniques) for program development. Using social media is an enhancement to your offline professional networking and relationship building.

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Social Media Culture Personal Social 63

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don’t work within institutional walls. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They are in control. What’s new?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2009

Many people left comments reflecting on how the landscape has changed for fundraising on social networks, including James Wu from Acumen who graciously expanded his thoughts into this guest post. Movement building is all about relationship building techniques as Beth mentioned in her reflection.

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Causes Build Demonstration Reflection 89

Connection Cafe

DECEMBER 8, 2020

Start with their past preferred communication channels. Fundraising Techniques. Make sure you’re using the right marketing techniques to dramatically boost your donations. Any changes within your organization, like hiring a new staff member. Personalized Outreach. Evoke some emotion in your readers. Social Media.

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Practice Donation Online Fundraising 33

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change? Social Change Behind the Firewall. You're Never Too Old To Change the World. Donor Solicitation Techniques on Twitter. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. Offline goals and campaigns. Consider the non-digital events, techniques, and campaigns that your organization will be pursuing concurrently with your new digital strategy.

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Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2007

I've always had chat as a back channel to a conference call and used it to summarize key points as a sort of electronic flip chart. It worked for me because of the clock technique we often use to facilitate conference calls. We try and duplicate offline experiences (be they useful or not) and not really take advantage of the medium.

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Synchronous Facilitation Practice Second Life 50

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail. millennials.

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Digital Communication Tips Virtual 105

Bonterra

APRIL 11, 2024

Learn more More effective digital engagement with less effort Unified offline and online communications Transition to tools with expert investment in deliverability and digital performance. Create more change. The annual renewal button is also really great because it’s mirroring consumer changes. So is your community.

Digital 52

Digital Fundraising Case Study Advocacy 52

Achieve

JANUARY 31, 2022

If you only engage with your supporters via one digital communication channel, such as just Facebook or Instagram, you might find that you’re starting to repeat yourself or your post formatting is getting stale. Remember, a multichannel strategy requires considering every channel at your disposal — including direct mail.

Digital 52

Digital Communication Tips Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. Twitter is now a primary news channel for a number of international organizations. They do this in addition to their primary audience of policymakers.

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Policy Social Media International News 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. Niki Kidd of Social Change, gives us a step-by-step methodology in this post, titled Using Data to Assess Your Peers.

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Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

What else might you add or change? Set objectives based on a clear understanding of how social media changes the feedback loop between your organization and stakeholders. Build Relationships and Issues Awareness: You’re interacting with key audiences on the social media channel in order to build awareness for your organization's brand.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2009

Skeptics in the audience tweeted about the limitations of tool-centric campaigns or wondered if, at the end of day, there was any on the ground social change. My take is that just because we have the tools, a youthful enthusiasm for generosity, and the desire to do something, there is a need for sharing of best practices and techniques.

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Conference Reflection Social Kiva 91

Care2

SEPTEMBER 13, 2011

Successful organizations intentionally design and construct multiple online channels that enable access for all fans and develop paths for relationship reciprocity and trust, fostering true evangelists. A true evangelist is moved to create, is a seamless co-creator with your organization, and motivated spreader of content. How much better?

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NTC South Dakota Malawi Game 64

Connection Cafe

APRIL 21, 2020

At OneCause, we specialize in supporting nonprofit charity auctions both on- and offline. The exact process you’ll need to follow will be fairly similar to planning a classic in-person silent auction , but with a handful of key changes and necessities. Consider these strategies: Identify the most effective channels for your audience.

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Charity Strategy Online Virtual 30

Bloomerang

JULY 17, 2021

So one of the things that I’ve talked about a ton over the last year has been about wellness and wellbeing and what it means to lead in a changing time. Oh, no business increased, coaching increased, the amount of change management exercises I had to take organizations through increased. I’m just going to change it on the.

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Management Work Video Slides 87

Care2

JUNE 1, 2009

The most successful organizations are going to be those that use a multi-channel approach based on what your donors are telling you they want. The point is that the world is changing - there are new channels - and that we need to look at how to best strategically incorporate them. These channels will develop and co-exist.

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Mail Social Media Online Advocacy 47

Bloomerang

APRIL 30, 2021

If they give online, and again, obviously, a lot of direct mail is going to get people online, but it’s still about 12% of donors that are going online, so a lot of money still comes in offline. ” Well, that has totally changed because they are really, really loyal. Which channels should I use? Okay, let’s see.

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Donor Video Practice Gift 84

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

Less than 24 hours ago, Epic Change launched its TweetsGiving 2009 , a 48-hour charity event to encourage people to express their gratitude using online tools and at face-to-face meet-ups. This two-day event, which ends on Thanksgiving, also invites people to donate to Epic Change. . A Platform for Self-Organizing.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Consistently changing technology landscape. Multi-Channel Fundraising = Optimism. As you can see, nonprofits that implement fundraising strategies that include multiple channels have a lot more confidence in their ability to raise the funds they need to deliver on their mission. Flat or decreased fundraising.

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Challenge Strategy Fundraising Channel 115