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New Research Examines How Gender Affects Giving to Racial Justice Causes

NonProfit PRO

A report from the Women’s Philanthropy Institute provides insights for the first time linking gender-based giving patterns to the racial justice movement of 2020.

Causes 244
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2020 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. 1: Giving Tuesday — #GivingTuesday. 1: World AIDS Day — #WorldAIDSDay. 5: World Soil Day — #WorldSoilDay.

Calendar 363
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How Ideology Affects Which Causes Donors Support

Nonprofit Tech for Good

According to the 2017 Global Trends in Giving Report , a donor’s ideology has more impact upon which causes and types of nonprofits they support than gender or age. Donors with a conservative ideology are more traditional in their giving while donors with a liberal ideology are more diverse in the types of causes they support.

Causes 231
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Prospect Research: 6 Things to Look For in a Potential Donor

The Fundraising Authority

When you implement donor research in your fundraising strategy, you’ll learn more about your existing donors and spot potential major giving opportunities. Need a quick refresher on the fundamentals of prospect research before continuing? Again, you may also want to look to other local nonprofits with similar causes.

Research 152
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Boosting Your Nonprofit’s Success: 3 Ways Keyword Research Can Make a Difference

Media Cause

One powerful tool that can significantly impact your nonprofit’s online success is keyword research. Keyword research is an important tool for both search engine optimization and paid media marketing services. It can also help your nonprofit develop more targeted and successful campaigns.

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Enhancing Your Prospect Research Efforts: 3 Things to Try

DipJar

One of the best ways to prepare is to conduct thorough prospect research. Prospect research is the process of using tools like your donor database and government records to identify potential donors who have the financial ability and personal interest in your cause that together signal they may want to contribute to your organization. .

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January Cause Awareness: National Mentoring Month

Qgiv

If you’re feeling particularly motivated to celebrate National Mentoring Month, register for the National Mentoring Summit where you can meet mentors, researchers, student and civic leaders, and professionals from around the country to learn and network together. Join the mentoring database. Boys to Men Mentoring (San Diego, CA).