Bloomerang

MAY 15, 2023

The data in your CRM can help you raise more money, improve your donor retention, and even attract new supporters to your cause. Here are three top ways to get the most out of the data you already have. As you look at your data, you’ll find trends that help you create your journeys and measure the success of those interactions.

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Data Gift Relationship Interaction 97

Nonprofit Tech for Good

AUGUST 6, 2023

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Define your metrics of success. What do you want to get out of your year-end campaign?

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Practice Fundraising Guide Channel 239

Bloomerang

FEBRUARY 16, 2024

The services and programs your organization delivers are vital, but improper or ineffective fund management is a disservice to your donors and the people and cause you serve. Banking and financial features that are targeted to the ways nonprofits collect, track, and spend funds help organizations better manage their finances.

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Effective Donation Management Guide 101

Qgiv

OCTOBER 21, 2021

It’s been proven time after time that data-driven strategy creates the most successful fundraising results. The challenge can be in knowing which nonprofit data to prioritize, along with how to evaluate it and use it to make improvements. What do we mean by “data?”. What can data help your nonprofit achieve?

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Data Metrics Nonprofit Analysis 69

CauseVox

MARCH 1, 2024

It’s not just about age and location; it’s about understanding why someone cares about the cause, what drives them, and what barriers might be preventing them from contributing. There are so many tools available to us in this day and age to access some really meaningful data about our current donor base.

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Audience Donor Survey Demographics 82

3rd Sector Labs

JUNE 30, 2014

Understanding data is critically important to success in any business. Unfortunately, data can be boring, even confusing. Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Data degrades. But your organization only knows data.

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Attention Data Donor Retention 157

Allegiance Group

JUNE 13, 2024

These goals should be broader, such as increasing awareness of your cause. Get Prepared and Dig Into Your Data Before you decide how to position your campaign or how much to spend on advertising, it’s critical to analyze your supporter data. This data is the key to unlocking personalized experiences for your donors.

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Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

APRIL 10, 2021

Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets. The good news is regardless of these changes, the primary focus of the event remains the same—golf and your cause. 7) Collect the data. 2) Upgrade to online registration.

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Practice Fundraising Registration Virtual 310

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Why It’s Important to Accept Online Donations Collecting online donations can be a powerful and budget-friendly way to raise funds for your cause or organization.

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Donation Digital Online Giving 205

Qgiv

APRIL 11, 2023

Responsive fundraising is fueled by these signals that equip you to deepen relationships as you move each donor through a journey with your cause. The result is increased donor loyalty, increased giving, and most importantly, a community of advocates who are intimately connected to your cause. Your engagement should reflect that.

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Donor Survey Social Media Database 104

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

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Statistics Fundraising Metrics Mail 97

Achieve

JUNE 17, 2024

This is your moment to convey to donors why your cause matters and why they should support it. As you launch your campaign, you’ll collect and analyze data , refine your processes, invest in fundraising tools, and watch your fundraising approach evolve. Track and adjust your strategies. Fundraising asks are like sales pitches.

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Donation Fundraising Tips Channel 52

Nonprofit Tech for Good

JULY 31, 2020

Raising funds for your cause takes constant dedication and focus, and nothing helps you gain focus better than setting a game plan. When reporting on these numbers try breaking it down into small digestible chunks of data that are easy to interpret. Did you mail out an appeal at a different time? for every dollar raised.

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Goal Fundraising Pledge ROI 303

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do.

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Marketing Guide Nonprofit Channel 52

Qgiv

APRIL 15, 2021

Donor data can help nonprofits make better fundraising decisions. But the data you collect shouldn’t come from donors’ gifts alone. With their participation comes a wealth of valuable event data. Read on to learn how to start making the most of your event data. What is event data and how is it managed?

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Data Management Analysis Comparison 52

Media Cause

JUNE 21, 2022

It was then that Apple did what every advertiser and most marketing professionals would say is unfathomable: They gave app tracking options to the users. they had the ability to allow or prohibit tracking from apps. This feature is for anyone using the mail app on their Apple device. . Keep your tracking on track .

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Track Google API email 52

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Capture crucial donor and sponsor data.

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Websites Benefit Sponsor Fundraising 216

Allegiance Group

MAY 20, 2024

They were leaning into data-driven insights and proven strategies for success. Some donors gave less or not at all, while others continued to support their favorite causes, even giving more than they did during COVID-19. Nonprofits say: “Responding more to direct mail and email.” “It

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Trend Donor Guide Fundraising 52

Qgiv

JANUARY 3, 2024

It also makes giving more accessible because your donors can contribute to your cause without needing a computer or to visit your organization in person. Text-to-give software allows you to register for a dedicated text-to-give number (or shortcode) and promote the designated keywords associated with your cause.

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Platform Giving Plugin Pledge 59

Nonprofit Tech for Good

JUNE 23, 2020

The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes. Compare that to 36% that said social media and 19% that said print.

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Practice Online Fundraising Nonprofit 341

Qgiv

NOVEMBER 30, 2021

With rapidly changing technology and the need to be nimble in our approach to donors, leveraging the data in your nonprofit donor database is more important than ever before. Using data, organizations can ensure their campaigns target those most likely to donate, generating efficiencies and helping determine where to best allocate resources.

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Database Donor Fundraising Map 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. Donor acquisition is the process of attracting new supporters and convincing them to donate to your cause through marketing efforts. Typically, this involves educating them about your cause or issue and highlighting the work you do.

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Fund Donor Strategy Search 52

The Modern Nonprofit

SEPTEMBER 12, 2023

Optimizing Channels of Communication Each communication medium—be it Email, Social media, Direct mail—has a unique potential to engage your audience and facilitate fundraising. Setting Up Tracking and Metrics What’s measured gets managed. A good story creates a connection, and it’s this connection that fuels generosity.

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Fundraising Synchronous Platform Campaign 59

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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Mail Money Raise Tips 61

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Donor stewardship (also known as stewarding your donors ) is the process of developing strong relationships with supporters after they donate to your cause. Offers accountability. Donor stewardship. Online fundraising.

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Strategy Develop Fundraising Nonprofit 105

Achieve

JANUARY 27, 2023

Having a comprehensive and functional CRM is essential for developing a data-driven fundraising strategy for recurring donors. By examining donor data stored in your CRM, you can identify possible candidates for recurring giving. Utilize the donor data in your CRM to determine what amounts to suggest. Direct mail.

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Program Giving Gift Mail 52

TechImpact

DECEMBER 26, 2013

Here are 5 things a CRM allows your nonprofit to do, according to The Connected Cause. All of your communications with your constituents will be easily tracked. Not seeing the returns you were looking for through direct mail? Track who did not respond favorably through your CRM and change the ways you communicate with them.

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Nonprofit System Tech Blackbaud 136

sgEngage

OCTOBER 17, 2023

To take advantage of these powerful giving trends, preparation is key to ensure your organization secures meaningful results when competing with organizations across cause areas that are making a similar appeal. Scrub your data so it’s extra squeaky clean for your campaign!

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Fundraising Donor Celebrate Chicago 107

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Tracking open and click-through rates for each segment provides data to refine messaging. This creates a more meaningful ask.

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Support Donor Community Retention 52

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. That’s the lowest rate since the Fundraising Effectiveness Project started tracking retention data. What Is Donor Retention Rate?

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Retention Rate Donor Mail 59

sgEngage

MAY 27, 2022

Nonprofit organizations need to show their impact clearly and confidently, but manual processes and multiple data sources often get in the way. Not only does automation give your staff more time to do more impactful and strategic work, but it can also give you more confidence that your impact tracking is accurate. The average U.S.

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Process API San Diego Nonprofit 73

EveryAction

NOVEMBER 9, 2022

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Track and analyze your results. Don’t be afraid to make some last-minute changes to your campaign if the data supports them. Segment your audience.

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Gift Consultant Audience email 207

Achieve

APRIL 28, 2022

Keep track of your online donors. . and helping them become more involved in your cause. should include multiple ways and opportunities for donors to receive communication, participate in activities, and contribute to your cause. Keep track of your online donors. . You may already be keeping track of your donors!

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Donor Tips Online Gift 59

Media Cause

JULY 11, 2023

Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Whether someone just joined your mailing list or made a donation, your email system sends personalized messages automatically.

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email Service Marketing Metrics 52

sgEngage

APRIL 3, 2023

The shopping fundraiser program can also create branded marketing materials to help your nonprofit remind supporters to continue shopping for your cause over time. Track your fundraising results. When supporters shop for your cause , they’ll pay the same prices for items and have access to the same discounts they would have otherwise.

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FAQ Ideas Fundraising Nonprofit 74

The Modern Nonprofit

APRIL 18, 2023

This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience. conduct research Gather data on your current supporters Review your nonprofit’s existing data, such as donor records , volunteer information, and past survey results.

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Guide Donor Fundraising Social Media 52

Nonprofits Source

APRIL 15, 2024

Reach out to supporters with a large social media following and ask them to act as ambassadors for your cause. This type of social fundraising taps your most loyal supporters and turns them into avid fundraisers for your cause, giving your nonprofit more time to focus on running its event. Social media. Peer-to-peer engagement.

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Marketing Fundraising Tips Registration 52