6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
You’ll see that there is significant overlap between generations, meaning you can develop campaigns that are optimized for multiple types of donors and include more than one way to give. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8%
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