Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98

Measure Social Media Media Social 98

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Put a human face on the cause through case studies, testimonials, and videos. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! This cause the traffic spike, so what?

Reddit 98

Reddit Data Time DC 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. I really like the 7 steps of measurement for their simple elegance and how they can be used to measure social media or anything for that matter. What are your measurable objectives?

Results 97

Results Metrics Measure Associations 97

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2008

She identifies some good questions to get at defining the value: - What is the value of having a better conversation? I would have liked to have added these questions to the Social Media ROI Case Study Slam panel, maybe for future reiterations. She points to EMC blogger talking about the difficulty of measurement.

Social Media 50

Social Media Measure Media Effective 50

Amy Sample Ward

JUNE 3, 2010

June #4Change Chat Questions: To keep the two-hour chat on topic, I’ll be helping guide conversation by using some of the questions below to drive us to share ideas, examples and resources. If you want to take a peak at where we may go in the conversation, review the questions below. Conversations and Presentations.

Local 145

Local Community Organization Netsquared 145

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 7, 2013

The event is sold out, but they are live-streaming it ) They are crowdsourcing questions for the conversation here. I can’t help but wonder if their methods are similar to how VolunteerMatch measures its impact and results , although VolunteerMatch does not receive the same scale of foundation funding as nonprofits in this sample.

Data 111

Data Measure Sample Seattle 111

Amy Sample Ward

SEPTEMBER 13, 2011

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Here are some of the most interesting things I’ve found recently (as of September 13th).

Web 114

Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. I've learned a lot about metrics from Avinash. Avinash has just published his second book, Web Analytics 2.0.

Analytics 94

Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Register here.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

It's still too early to measure success in aggregate dollars per donor. Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. So does the GummyPrint blog who shared this case study of their work on Facebook Causes.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. I am assuming that this conversion from pinning to donating is one rung on your ladder of engagement ? Please tell us if you know of one! What does it look like? What did you learn?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. View more presentations from womenwhotech.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Gets feedback and start conversations about their work. Masters of relationship marketing.

Social Media 100

Social Media Effective Media Social 100

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more!

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I've been blogging and tracking conversations about social media measurement and ROI over the last few months. So for my panel, I thought why not a case study slam, a play on the poetry slam format. After each case study, the audience will get to ask questions. s part of the fun.)

NTC 50

NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Note From Beth: Here’s some quick tips on using Facebook Ads. 6.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Care2

APRIL 13, 2010

Rule #3: The smaller the metric you are measuring, the bigger sample you are going to need. Their session broke out in the second half into groups discussing specific cases from the participants experience. It’s also important to ensure sample sizes will give statistically significant results.

Conference 61

Conference Sample Technology NTC 61

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. What are your key metrics for success? How will you measure your success? Fun with Metrics: Measuring Success and ROI. What are metrics, measurement and ROI?

Florida 50

Florida ROI Metrics Social Media 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. " She talked about the importance of measuring your social media efforts.   "Social media has a huge impact, but if you don't measure you can't figure out the impact.  

Social Media 50

Social Media Relationship Media Georgia 50

Amy Sample Ward

MAY 14, 2009

A great example of using Twitter for real information exchange and for conversation. Read the full case study here. You can read the full case study here. To get started and to review more case studies, visit: [link]. Link to things that can be measured. Laura: What are your goals?

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Foundation Review (Vol 5:3) Makes the case that most foundation strategies are unfolding in complex and dynamic environments, and foundations need a more committed approach to learning and strategic adaptation. Do you need share of voice metrics requiring vast amounts of competitive data from across the web?

Social Media 100

Social Media Channel Data Media 100

NTEN

JULY 6, 2011

Having a conversation with your community of stakeholders is an essential activity for nonprofits. In our session on Community Voice at NTEN’s 2011 Nonprofit Techology Conference, Arthur provided a case study of the LikeMinded program and how it was built based on engagement with the community. Conversation. Technology.

Voice 75

Voice Practice Community San Francisco 75

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

NpTech Conversations Convio Opens Up API Jason at DIA summarizes the posts and the bigs news in the nptech field this last week - Convio Releases An Open API. Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. And if Web 2.0 generators.

Convio 50

Convio API Nptech Summary 50

Connection Cafe

APRIL 10, 2010

Megan Hawkes @CCCINews , Executive Director, Constituent Engagement at Campus Crusade for Christ, International and Dave Raley @daveraley , Director of New Media at Masterworks presented the session Case Studies in Integrated Multichannel Fundraising and did a great job of answering that question in a series of 7 lessons.

Lesson 53

Lesson Integration Fundraising Channel 53

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? How might you measure it? During the morning and early afternoon session, I felt that some tables were having difficult conversations. I need more experiential case studies of this from nonprofits. (My Tags as a metric. What's the outcome? What's your strategy map?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Usability is a Conversation. I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. The Blog Usability Checklist. 50 Tips to Unclutter Your Blog.

Goal 50

Goal ROI Wiki Metrics 50

Tech Soup

APRIL 1, 2014

reviewing email and e-newsletter metrics. People are measuring, and making impactful changes to their email campaigns, websites, and donation forms. During this session, they walked us through a series of case studies. adopting design best practices. building social media campaigns. engaging in digital storytelling.

NTC 50

NTC Marketing Digital Strategy 50

Nonprofits Source

JANUARY 23, 2023

However, you’ll want to log in more frequently to make necessary adjustments and maximize conversions. Account management and reporting: A properly-structured Google Grant account will run 3-5 campaigns at once to drive conversions. Google recommends you log in at least 1-2 times a month. Landing page redesign.

Grant 52

Grant Google Management Guide 52

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53