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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

When you’re a busy fundraising professional, it might seem like you’re jumping from one campaign to the next. It seems often easiest to “rinse and repeat” last year’s campaigns. However, I encourage you to take some time to analyze your online fundraising campaigns to optimize your overall fundraising results. Access your data.

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities. Website metrics. Email metrics. Engagement rate (webinar registrations, donations, downloads). Social Media metrics. Fundraising metrics.

Metrics 73
professionals

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

Raise 59
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website. Registrations, subscriptions, downloads, clicks and page conversions are all reliable ways to determine what audiences are finding valuable.

Create 169
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Level Up Your Marketing with Analytics

Association Analytics

Let’s start by identifying the best channels and tools to maximize your campaigns. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Optimize your website Successful digital marketing campaigns always have a comprehensive, compelling website at their center. For example, if you launch a campaign to spread awareness of your hair salon right after you open, you might link to a page that details all of the services you offer in each of your emails and social media posts.

Map 52
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10 Proven Tips to Supercharge Your Online Fundraising Campaigns  

Classy

Harness the power of setting campaign goals. . Setting goals for a fundraising campaign is an important step to ensure you are staying on track and seeing year-over-year growth. Most Classy campaign types come with a progress bar or circle showing the thermometer bubble up as more donations come in.