Classy

AUGUST 9, 2021

To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy.

Question 95

Question Giving Gift Campaign 95

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email?

Activities 105

Activities Active Activism email 105

Association Analytics

OCTOBER 10, 2022

Let’s start by identifying the best channels and tools to maximize your campaigns. These could be email, SEO, social media, or paid advertising. These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best.

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Analytics Marketing Taxonomy Module 169

sgEngage

OCTOBER 14, 2022

Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. Auto-generated emails are also a wonderful way to add personalized touches to your communications.

Communication 77

Communication email Marketing Museum 77

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

Campaign 98

Campaign Ideas Giving Tips 98

Nonprofit Tech for Good

APRIL 23, 2023

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. AI as a writing tool can make you even more efficient and give you time to do other things like plan great fundraising campaigns.

Content 351

Content Calendar Language Social Media 351

Whole Whale

JULY 18, 2022

“SWEET, a fundraising email in my inbox” – nobody, ever in history. The challenge when writing a fundraising email is to not only avoid this filter, but actually make it fun or interesting. Your email list is one of your most valuable fundraising tools. Unfortunately, not all email appeals are created equal.

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email Time Fundraising Images 64

Association Analytics

JUNE 17, 2021

What business questions do you want answered? We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. Be deliberate as you start to dig into the data you need.

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Associations Data Registration Analytics 318

M+R

APRIL 5, 2022

If you haven’t signed up yet, chances are it’s because you still have questions. (Or Let’s start with the easiest question: What exactly is Scout Quest? Scout Quest is M+R’s new data co-op where participants share email deliverability indicators, fundraising data, and advertising audiences. Or because you lost the link?

Data 52

Data Question Org Files 52

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

Campaign 68

Campaign Build Pledge Phase 68

EveryAction

NOVEMBER 9, 2022

Many nonprofits have finalized their plans, but some are still adapting and adding tactics, like tweaking donation page settings, updating social media images, or double-checking that their organizations are in alignment with email best practices before the big day. What was special about the better-performing email ?

Gift 207

Gift Consultant Audience email 207

Achieve

JUNE 17, 2024

And which donors should you even ask to contribute to each of your campaigns and initiatives? To get started, try answering the following questions: Who is my audience? Another way of thinking about this question is, “How should I ask my donors to give?” What is the best way to build a passionate donor base?

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M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. The biggest question will be, will they donate again?

Action 52

Action Campaign Trend Tips 52

Connection Cafe

JUNE 6, 2018

One of the reasons that email fundraising sucks is because of people like me. I started testing stuff. I began with the long-held best practices and started testing them against unconventional ideas. Key Principle: People don’t give to email machines, they give to people. . Today’s fundraising emails are over-designed.

email 40

email Campaign Test Library 40

sgEngage

NOVEMBER 16, 2021

Hopefully, you have some impactful stories, graphics, and appeal details that you can start developing into email, social media, and landing page drafts (remember to plan your donor acknowledgement wording, too). Give timelines of what they should be doing throughout your GivingTuesday campaign (i.e., send this email at 10 a.m.,

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Test FAQ Content Audience 84

Network for Good

MAY 7, 2021

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. Here are four tips to help you make the most of your email campaigns and communications! It’s always a great time to think about experimenting with your emails. How many people open each email?

Activities 52

Activities Active Activism email 52

Bloomerang

SEPTEMBER 18, 2021

If a capital campaign is on the horizon for your organization, Aaron Bishop and Brian O’Neil will share strategies and resources available to confidently predict your project costs and resources needed. We are here to talk about capital campaigns, specifically counting the costs where capital campaigns often miss the mark.

Campaign 93

Campaign Video Project Process 93

Qgiv

JULY 28, 2021

So, here are four common questions about mobile fundraising your data can help you answer: Will donors give through text? This can help you decide whether to focus on a text-to-give (or text-to-donate) campaign or other mobile fundraising initiatives. That’s a fair question. Can I drive mobile donations from social media?

Mobile 52

Mobile Question Data Help 52

Forum One

MARCH 12, 2024

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? (It Drafting and testing.

Social Media 79

Social Media Images Video Media 79

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. It’s also a great marketing campaign for the main event. When the pandemic hit, that event finally came. About the Author.

Method 353

Method Fundraising Virtual Nonprofit 353

Media Cause

JUNE 27, 2023

Consider Your Audience Before you begin planning your paid social campaigns, consider which channels would best reach the audiences you want to engage with and help you achieve your goals. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

Greater Giving

SEPTEMBER 12, 2023

Online support: Add AI-powered chatbots and virtual assistants to your website to answer frequently asked questions, process donations, and provide donors with round-the-clock support. Campaign testing: Encourage team members to conduct A/B testing and iterative experiments to optimize AI-driven fundraising campaigns.

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Team Tips Fundraising Training 98

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

Guide 112

Guide Giving Nonprofit Metrics 112

Care2

MARCH 3, 2014

Similarly, if you launch an email outreach, your results might be very strange initially. One of the questions when setting up an A/B test is figuring out how large the different test groups should be. If the test groups are too small, they won''t provide sufficient data. Want to dive in deeper?

Test 64

Test Marketing Sample Open Source 64

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

Marketing 52

Marketing Analysis Nonprofit Audience 52

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Whole Whale

SEPTEMBER 22, 2020

One of the top questions we get asked at Whole Whale is “how can we attract new online donors to our organization?” There are many ways to build an email list , and not all of them are good. Here are some ideas to start your thinking about how to create a warm list of email leads that can lead to donors.

Ideas 98

Ideas Donor Work Online 98

CauseVox

MARCH 1, 2023

It’s the second chatbot to ever pass the Turing Test , the current standard for measuring sophisticated AI models. Since chatbots typically rely on templated responses, they are better suited for simpler cases, such as answering common questions or being a self-service tool for donors (which also make them faster to set up).

Language 94

Language Generation Nonprofit Social Media 94

Bloomerang

NOVEMBER 8, 2023

Also, define specific fundraising goals for your campaign and communicate them to your donors. ” If you want to test your message on me, email me your draft and I’ll give you feedback. Send out an email campaign to your current donors, volunteers, and board members. We welcome your questions and comments.

Strategy 59

Strategy Social Media Rate Gift 59

Qgiv

FEBRUARY 20, 2024

For example, Qgiv provides AI to help your organization write peer-to-peer emails, as well as other donor communications. There are also other fundraising automation tools which can help you schedule and plan your different fundraising campaigns. AI Writing Assistant. How do you use AI for fundraising?

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Whole Whale

MARCH 30, 2023

This is a great question to play with for creating a unique prompt for creating draft personas for your nonprofit. They help nonprofits understand their target audience better and create effective fundraising campaigns. For example, donors who have given multiple times may be more likely to respond to a recurring donation campaign.

Donor 52

Donor Build Demographics New York City 52

Connection Cafe

NOVEMBER 17, 2017

But, evaluating the performance of your email campaigns can be much simpler. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points. You can significantly improve the performance of your email campaigns by knowing and understanding just four data points.

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email Rate Test Spam 32

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. Let that inform your decisions on what channel(s) to use to reach your audience.

Communication 94

Communication email Marketing Reflection 94

Nonprofit Tech for Good

NOVEMBER 3, 2023

This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. So if the question is not should you include personalized communications, it has to be how do you use personalization in your email marketing program to enhance your relationship with your supporters.

Personal 323

Personal email Strategy Nonprofit 323

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. So, the real question is: what will online fundraising look like moving forward? Boost Email Engagement.

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Online Fundraising Benchmark Adwords 99