Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

You are only as good as your last Facebook post and if you don’t post consistently, using an editorial calendar – then your engagement and reach drops. If you are just posting any old content, not what your audience loves, then you won’t see much engagement. Twitter Cheat Sheet based on research from Buddy Media.

Audience 107

Audience Social Media Content Media 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of editorial calendar. Use of counting metrics. Buddy Media: Twitter Optimization. Written social media policy.

Network 97

Network Build Learning Strategy 97

Care2

AUGUST 22, 2013

Create a broad annual online marketing calendar, which lays out the major marketing initiatives, campaigns, and priorities for the entire year. Review the upcoming month in the annual online marketing calendar. Produce a monthly website and online engagement report of key metrics. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Even better if you can tag the individual or do their Twitter handle. In this Twitter example below, the school is also encouraging the alumni network to RT this alum’s accomplishment. Be sure to use compelling photos and other visuals. Sharing memories from Seminar 2013 at the #icnola reunion!

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Content Curation on Twitter. Next Bruce Lesley gave a virtuoso case study of how he uses Twitter to curate news articles and resources related to children’s issues. What happened next was wonderful.

Social Media 97

Social Media Training Train Network 97

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. And now, mobile. Best Friends has just launched a fun mobile app. Source: bethkanter.org via Beth on Pinterest.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Best practices for effective use of common social media tools: Facebook and Twitter. My favorite tip was that Holly shared her Editorial Calendar Template spreadsheet. Twitter compasspoint. It was fantastic.

Social Media 100

Social Media Effective Media Social 100

John Kenyon

SEPTEMBER 5, 2018

These could include the number of active website users per month, the number of email list subscribers, the average number of clicks on your enewsletter, the monthly average number of comments & shares on Facebook, the monthly average of retweets on Twitter, etc. You can choose what KPIs are important to you and your nonprofit.

Data 52

Data Strategy Online Social Media 52

CauseVox

OCTOBER 11, 2021

Not only that, but with the move to more and more online giving (there was a 32% increase in online revenue in 2020), events like #GivingTuesday have become an even more important part of your fundraising calendar. Is it best to create a monetary goal or one based on impact metrics? Will the money be used much further down the road?

Guide 73

Guide Giving Campaign Social Media 73

NTEN

FEBRUARY 23, 2010

Develop an appropriate strategy (goals, tactics, metrics, etc.) Identify an appropriate spectrum of tools (Facebook, Twitter, etc) to use in this endeavor. How to change events on website to keep calendar current. Consult Details: 1. Clarify manpower/qualifications of staff/volunteers needed to do this.

Service 57

Service Atlanta Giving Consultant 57

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# Kivi at Nonprofit Communications , talks about how to keep track of the kind of data that writers need to keep track of – editorial calendars.

Consultant 100

Consultant Data Management Open Source 100

Zen and the Art of Nonprofit Technology

MARCH 12, 2007

Both the database implementer and the nonprofit organization will need to establish in the project plan the metrics and deliverables that comprise success.&# Kivi at Nonprofit Communications , talks about how to keep track of the kind of data that writers need to keep track of – editorial calendars.

Consultant 100

Consultant Data Management Open Source 100

NTEN

SEPTEMBER 24, 2009

In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. " They probably said the same thing about Facebook, Twitter, and other social media tools. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

Online 90

Online Fundraising Offline Blackbaud 90

Achieve

JULY 2, 2019

Once you’ve ironed out your timeline and key goals, it’s much easier to plan strategic campaigns and upcoming content calendars. . billion active users*, Twitter -330 million active users*, LinkedIn -303 million active users*, Pinterest -250 million active users*, Snapchat -287 million active users*, & TikTok -500 million active users*.

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

JUNE 26, 2013

LifeWalk has become one big family for the many participants and team captains making the event an outlier itself, and with that the LifeWalk event staff has some proud metrics : a 50% participant retention rate and a continuing increase in funds raised each year. That’s key.”.

Fundraising 31

Fundraising Team Sponsor Training 31

Connection Cafe

JULY 5, 2017

Consider starting with your long-form blog post on your website, then slice it up into shorter forms on Twitter, Facebook and Instagram. Create a content calendar. Create a content calendar that you can commit to; don’t set a frequency that will be too difficult to maintain. Listen for hot topics or questions.

Websites 37

Websites Strategy Content Nonprofit 37

Connection Cafe

APRIL 19, 2012

They take advantage of the information from a 2010 study by CMB Consumer Pulse that says 51% of Facebook fans and 67% of Twitter followers are more likely to buy their product SINCE becoming a fan/follower. This isn't like letting your child stay the night with a family you barely know (parents only did that when I was a kid). Don't be timid!

Social Media 39

Social Media Ideas Media Social 39

Qgiv

MAY 23, 2022

Instead, decide on what metrics you can use to measure your success and base your goals around and use that to determine what goals you can work towards. Do you get more engagement on Twitter than TikTok ? Create a content calendar. A content calendar is an essential part of any effective social media strategy.

Social Media 52

Social Media Practice Media Strategy 52

Achieve

FEBRUARY 9, 2024

To improve your online engagement metrics and boost conversions, you’ll need to roll out fresh and creative engagement tactics. Social media platforms like Instagram, Facebook and X (formerly known as Twitter) allow you to send out polls and questions to your followers. Online contests or challenges.

Digital 52

Digital Communication Tips Poll 52

Greater Giving

JANUARY 17, 2024

Key Performance Indicators (KPIs) for Nonprofit Awareness Campaigns Key Performance Indicators (KPIs) for nonprofit awareness campaigns provide tangible metrics to quantify impact, demonstrate accountability, and help nonprofits refine their strategies.

Awareness 40

Awareness Digital Campaign Strategy 40

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Your supporters’ attention spans are constantly being pulled in different directions and they may not see the value in adding your organization’s digital events to their busy calendars. .

Digital 105

Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

If don’t synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my valid metrics , but also to do a meta synthesis of the conversation to curate the best points and resources. Pick valid metrics in the context of an integrated campaign. Measure your results, not just numbers.

Facebook 101

Facebook Network Metrics Nonprofit 101

Bloomerang

JULY 31, 2021

Do you have to change your existing plan because I know a lot of people are going through a strategic planning process right now, especially those who have a fiscal year that just started or perhaps you’re looking at the end of the calendar year and aligning those priorities with organization and client needs? Is it phone, e-mail?

Grant 119

Grant Build Video Strategy 119

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. Social media platforms like Instagram, Facebook and Twitter allow you to send out polls and questions to your followers. Social media polls. Online contests or challenges.

Digital 52

Digital Communication Tips Virtual 52

Qgiv

OCTOBER 5, 2021

The final months of the calendar year bring out the best in all of us. Early preparation will also allow you to prepare your core campaign tools, such as: Your donation form Social media calendars Email series. Measurable: Choose metrics that will help you know whether you’ve met your goal or not. Check them often!

Campaign 69

Campaign Practice Giving Social Media 69

Bloomerang

JANUARY 25, 2023

But, it’s well-known that the most popular days to give happen during the end of the calendar year. Metrics around the success of the year-end campaign work as great marketing material. Infographics Data visualization is one of the best ways to help communicate complicated metrics, and it helps to keep readers interested.

Report 116

Report Digital Fundraising Nonprofit 116

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

During the past two weeks, links shared via the #nptech hashtag on Twitter have been like a Chinese buffet, a huge selection of tempting dishes that look so good you want to fill an entire plate. To learn more about it, join the Mozilla crew and friends for a Twitter chat next Monday evening. How do you measure sucess on Twitter?

Nptech 91

Nptech Social Media Ning Media 91

Nonprofit Tech for Good

FEBRUARY 23, 2017

After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.

Communication 222

Communication Online Storytelling Voice 222

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2013

Source: Spitfire Twitter Feed. Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. I’m working in partnership with Spitfire Strategies.

Reflection 97

Reflection Action Learning Change 97

OneCause

JANUARY 31, 2024

If you don’t have a metric for success going in, you won’t be able to measure how well you did or improve your strategies going forward. Keep the following questions in mind as you consult your calendar: Are we planning far enough in advance? Social media (Facebook, Twitter, Instagram, etc). Your event website.

Fundraising 52

Fundraising Registration Hosting Images 52

Connection Cafe

JANUARY 15, 2014

And we all know that improving retention rates is crucial to long term success, so much so that it might possibly be the single most important fundraising metric of them all. On Twitter. Chapter 3 : The Perfect Donor Retention Plan Starts with a Calendar. On Twitter. On Twitter. On Twitter. On Twitter.

eBook 42

eBook Donor Chapter Retention 42

Bloomerang

JANUARY 25, 2023

But, it’s well-known that the most popular days to give happen during the end of the calendar year. Metrics around the success of the year-end campaign work as great marketing material. Infographics Data visualization is one of the best ways to help communicate complicated metrics, and it helps to keep readers interested.

Digital 63

Digital Report Fundraising Nonprofit 63

Neon CRM

JULY 27, 2023

That’s why establishing a content calendar is crucial for managing all the moving parts of your plan. Establish a Content Calendar Content calendars are designed to establish a regular cadence for your posting. This is where the content calendar comes in. An alternative option is to use a content calendar app.

Communication 52

Communication Develop Calendar Conservancy 52

DNL OmniMedia

AUGUST 25, 2021

You’ll use these assets to build out a messaging calendar across your various digital media channels in a way that makes sense for your audience. . While you can include a few paragraphs of text on Facebook and Instagram, you’ll be confined to just 280 characters on Twitter. Track the success of your story.

Storytelling 98

Storytelling Digital Marketing Guide 98

Bloomerang

JUNE 25, 2021

You can also do that on Twitter. And appeals can be very specific things like your fall appeal, your calendar year-end appeal. So I’ll do something like calendar year-end appeal 2020, calendar year-end appeal 2021, and make sure the naming conventions are consistent. So don’t be shy. Hey, grants.

Database 70

Database Donor Video Mail 70

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Perhaps your nonprofit has been growing its network on social media platforms and you have the opportunity to activate new supporters through your Facebook, Twitter, and social channels. 2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? Objective. And everyday until….

Fund 130

Fund Campaign Practice Giving 130