How to Build a Story Arc for a Non-Profit Fundraising Campaign
The Storytelling Non-profit
MARCH 7, 2022
As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. Over time, a season in the case of a TV show, a story arc reveals itself. Building audience engagement over time as you reach the climax of the story arc or campaign.
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