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Summertime and the season is busy

M+R

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. Are you conferencing this summer too? Let us know so we can say hello!

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Keep in mind that the journey takes place in a particular order, but not necessarily in a defined sequence of time.

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Crafting a Member Newsletter Worth Reading: Tips and Content Ideas

Neon CRM

It’s critical for member engagement and, ultimately, for member retention. In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Mind Your Design When you use consistent branding , members will learn to associate your organization with a certain look.

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How Many Year-End Giving Emails Should I Send?

Neon CRM

Creating a donor-centered experience is vital for both immediate results and long-term retention. Sending these emails over five days will help keep your organization at the forefront of your donors’ minds without being too repetitive. Second, segment your year-end giving emails to personalize each message you’ll be crafting.

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How to fundraise successfully in the new era

Socialbrite

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. It’s fine to send out print newsletters or advertise on billboards, but those efforts may not have the same impact they once did in achieving strong donor retention.

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5 Ways to Manage Volunteer Expectations

Volunteer Hub

Exceeding expectations and providing volunteers with a great experience can positively impact retention. Keep in mind that meeting volunteer expectations should be a focus when developing each component of your program from start to finish. It is also important to note that volunteer expectations change.