What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Retention was 25% for donors who made their first gift in 2017, and 59% for repeat donors.”

6 Tactics for Increasing Donor Retention

Connection Cafe

donor retention rate in 2017. This unimpressive donor retention rate—one that hasn’t snuck north of 50% in more than a decade—hounds most nonprofits. A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. And the lower the retention rate, the more work fundraisers must do to keep the bottom line above water. Do You Know Your Donor Retention Rate? but what’s your organization’s donor retention rate?


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How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

When asked by organizations whether their online fundraising programs should focus on donor acquisition or donor retention, I say, “Yes.”. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. While a disconcerting drop, this number alone doesn’t speak to retention vs. acquisition efforts.

Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. The new Luminate Online Benchmark Report is a powerful asset that studies over 500 organizations and their online marketing and fundraising efforts. 3 Benchmark Insights for Nonprofits in 2017: Note: Any industry benchmark report should be used for comparison, but it’s only one of many data points you should consider.

Using Online Community to Increase Member Retention

AFP Blog

Using Online Community to Increase Member Retention : Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. To me, it’s just a given–retention is about keeping members engaged with both the association and other members.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. With using tools like digital ads, it’s important to use these metrics to figure out how these ads play into your acquisition and retention strategies.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Donor retention by the numbers: you’ve got questions, we’ve got answers. QUESTION: Where can I get benchmarks for retention by sector?

Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. Why benchmark? Jay Odell, Vice President of Altru at Blackbaud, discussed why benchmarking data is important. Most organizations aren’t lacking in opinions on where to focus, but benchmarking data tells you where you need to focus. Additionally, once you’ve prioritized your focus a benchmark helps you set a realistic and applicable goal. Are you using benchmarks?

Using Online Community to Increase Member Retention


And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention. A few weeks ago I was in Orlando at ASAE’s Great Ideas conference.

5 Ways to Drive Donor Retention


In a benchmarking report conducted by Blackbaud, it shows that 70 percent of first-time donors will not give again. Mielcarek created this guide outlining five effective retention strategies to turn first-time givers into lifetime supporters. This is a guest post by Ashley Halligan, an analyst at Software Advice. —————– Kicking off 2013 with a new presidency, new goals, and new challenges, nonprofit organizations are planning their year.

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The organizations that participate in the Target Analytics online benchmarking group are prominent nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


M+R's 2018 Benchmarks Study reported that, "nonprofit homepages took 3.181 seconds on average to load content visible to the user, while the main donation page on each site loaded in 2.816 seconds," and that even a one-second delay in loading time could lead to an 11% decrease in traffic to the page. Low donor retention. This October 31 st , it’s not ghosts and ghouls that most nonprofit fundraisers are worried about.

New Benchmarks for Success in the Knowledge Age


What if you increase your numbers of new members but your retention rate goes down? New benchmarks and mental pictures must match the new direction to make it real. Through our years of interviewing and working with bright, strategic executives with change agendas, we were puzzled by one paradox. While articulate about goals and visions for the future, many of these executives appeared oddly stymied when asked to describe what success might really look and feel like.

50 Fascinating Nonprofit Statistics

Connection Cafe

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship

What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

These events can cause a metric like retention or new donor acquisition to swing up and down. Every organization will now have 2020 swings to navigate, so benchmarking important metrics like donor retention or variances by fundraising channel pre-2020 and post-2020 will be critical to understanding long-term donor impact. Nonprofit Nonprofit Fundraising Nonprofit Marketing coronavirus COVID-19 donor retention fundraising trends Sustainers

Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Over time, we’ve isolated certain benchmarks that provide clues to the health of an event. Common peer-to-peer benchmarks include the following: Repeat attendance. Industry benchmark reports identify how events similar to yours perform in the key performance categories. Start by using benchmark reports as a guide. Traders brought Hindu-Arabic numerals from India and the Arabian Peninsula into Europe more than a thousand years ago.

2011 donorCentrics Internet and Multichannel Giving Benchmarking.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

4 Things Your Nonprofit Needs to Know About Online Donors

Connection Cafe

These organizations participate in a donorCentrics Internet Benchmarking Group. First-year donor retention rates for online only donors are significantly lower than those of offline only donors. Donors who were new in 2015 and made only offline gifts have higher first-year retention rates at every age group than online only donors. Even Millennials who gave offline only had dramatically higher first-year retention rate compared to their digital native counterparts.

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What Can Our Past Tell Us About Our Future?

Connection Cafe

Individual participant and team captain retention rates. Compare your performance to industry benchmarks. This study lets you benchmark your performance against other events in a similar category such as walks, runs, bike, and endurance events. Develop your own benchmarks for the coming year. Nonprofit Fundraising benchmarks event fundraising fundraising performance future of fundraising p2p peer to peer

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Percent of participants who are on teams and similar stats, team size, team retention rate, etc. Team involvement is linked to higher retention rates. In my previous post Counting on Success?

9 Sessions You Can’t Miss at #bbcon 2016!

Connection Cafe

Monthly giving still continues to grow and what I love about this session is that it will focus on the growth of existing programs and how organizations should evolve, test and focus on upgrades and retention. 10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing.

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The Surprising Truth About Online Donors and Offline Fundraising


Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. However, these lower gift amounts are far outweighed by the significantly higher retention rate of online acquired donors provided by the direct mail channel. Download the full Multichannel Fundraising Report.

Peer to Peer Fundraising: How Do You Measure Up?

Connection Cafe

Blackbaud’s 2013 Peer to Peer Fundraising Benchmark report provides information that you can use to not only measure your success but to learn about trends and best practices in event fundraising. What is your retention plan and how is it different than your recruitment plan? Peer to peer fundraising events like runs, walks and rides have become a staple for nonprofit fundraisers, and often bring in more revenue than any other fundraising campaign throughout the year.

The Sustainer Bump

Connection Cafe

So Chas Offut told us back in April when he and Dennis McCarthy presented a sneak peek of the Blackbaud 2013 Online Marketing Benchmark Study for Nonprofits at NTEN’s Nonprofit Technology Conference. And speaking of retention, The Agitator’s raison d’etre is to bang the drum about it being cheaper and easier to retain donors than to acquire them. Sustained Giving sustainers benchmarking

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How to Reap the Rewards at the Finish Line

Connection Cafe

Blackbaud’s most recent P2P Benchmark reports have proven year over year that returning participants continue to rock. Any tactic that you can use to make them feel special will go a long ways for retention. Nonprofit Fundraising donor retention event fundraising p2p participants peer to peer peer-to-peer fundraisingRecently, my husband received a job offer in Charleston, SC. I’m thrilled because now I can be closer to the Blackbaud office and take on a new challenge.

Online Fundraising is Growing, but other Key Web Metrics Suffer [INFOGRAPHIC]

Connection Cafe

According to the Online Marketing Benchmark Study for Nonprofits [ Download Now !] 2013 Online Marketing Benchmark Study for Nonprofits by Blackbaud. Check out the full INFOGRAPHIC based on the Blackbaud Online Marketing Benchmark Study for Nonprofits [ Download Now !]. Online Fundraising Blackbaud Donor Acquisition donor retention fundraising Online Marketing Benchmark Study for Nonprofits

The Secret to Raising $1M During Your First-Year Fundraising Event

Connection Cafe

Taking this idea one step further using the metrics available in the P2P Fundraising Benchmark report , I can extrapolate that the average funds raised per participant at $31 will ultimately result in ~$400K. Volunteers lead to retention. Nonprofit Fundraising Event Participants Event Strategy fundraising events Leadership Volunteers p2p Peer to Peer Fundraising retention volunteersYou’ve probably heard it said that the first million is the hardest.

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Fight for Your Right to Keep Your Monthly Donors (…and Party)

Connection Cafe

I want to hear more about your monthly donor retention strategies, but my overall sense is that retention has taken a back seat to acquisition. In building your retention strategy, you must first understand why your donors are leaving you. This is just one component of your monthly donor retention strategy using the Luminate Online platform, but an important one nonetheless. Interactive Online Fundraising monthly giving sustainer giving sustainers benchmarking

The Nonprofit Weekly Roundup: Things You Won’t Believe, Trendy Communication, and Keys to Do More Good

Connection Cafe

In this npEngage post, One Thing Most Nonprofits Stink at (Donor Retention) and How You Can Change It in 2014 , Frank Barry has rallied some of the industry’s brightest minds to weigh-in on the #1 key to a successful donor retention strategy. From big picture goals to hot topics (like Retention), the report offers benchmarks and statistics to help you validate and navigate your nonprofit’s communication in 2014.

Multichannel Givers: The Key to Online Fundraising Success


At the $50 contribution mark and above, the higher retention rates in mail-acquired donors tend to result in higher cumulative revenue per donor than those acquired online. Online Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Blackbaud multi-channel fundraising multichannel fundraisingDownload the full Multichannel Fundraising Report.

Trends in Sustainer Giving – Key Findings from the 2019 donorCentrics Sustainer Summit

Connection Cafe

This is the Sustainer Summit, after all, a group of sophisticated nonprofits committed to growing and strengthening their sustaining donor programs and nothing has been proven to improve retention better than that. This year’s summit included 35 large nonprofit organizations that participate in our sustainer program benchmarking to review aggregate program performance, trends and challenges affecting sustainer giving. This will positively impact first year retention.

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The sgENGAGE Podcast Episode 137: Insights from the 2019 Charitable Giving Report

Connection Cafe

Now is the time to find out so you can benchmark your organization and boost your fundraising performance in 2020. How organizations should interpret and respond to retention rate figures. What was the state of charitable giving last year? In a bit of a reversal this episode, host Steve MacLaughlin is today’s guest. Steve sat down with Erin Duff from the Blackbaud Institute to talk about Blackbaud’s 2019 Charitable Giving Report, which tracks over $36 billion in U.S-based

Shaping your Fundraising Strategies with the 2018 donorCentrics®Alumni Giving Report

Connection Cafe

The FY2018 analysis features median metrics from the over 200 institutions that participate in the annual donorCentrics Collaborative Benchmarking service. . This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading). less than the first-year donor retention rate), something is not working.

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How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. M+R’s Benchmark Report showed similar conversion rate declines in 2012 and 2013. 9 Underutilized Retention Emails. Join us next Tuesday, October 21 st at 1 PM Eastern for a webinar: The 10 Must-Know Data Points from the 2014 Luminate Online Benchmark Report. .

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5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. First Year Donor Retention is 29.3% Fundraising Email Response Rate is 0.13% The 2010 eNonprofit Benchmarks Study reports this gem. Recurring Giving Benchmarking Analysis says so.

Key Findings from the 2020 donorCentrics® Sustainer Summit

Connection Cafe

Benchmarking d ata, drawn directly from participant CRMs and standardized to allow for consistent comparisons, included 16 million donors who gave 56 million gifts for a total of $2.3 Retention rates in month 13 for canvass-acquired sustainers reached 48% in FY2019. Retention in month 13 for new donors acquired via digital channels was 69% in FY2019.

How to Stop Donor Attrition and Track Relevance

NonProfit Hub

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. Unfortunately, many fundraisers accept low donor retention as a fact of life. Craver has unpacked the answers to many of the challenges nonprofits face with attrition such as shifting the fundraiser’s focus to what matters most to donors, overthrowing retention barriers, responding efficiently and more. It’s called “retention.”

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Multi-Channel Approach is Key to Nonprofit Fundraising


Online donors have slightly lower retention rates overall than traditional donors. Tags: Case Studies Direct Marketing Nonprofit Benchmark Studies Online Fundraising Have you ever analyzed your nonprofit organization's online donor list and wondered why many of the people listed aren’t recurring online donors? Your organization is not alone.

Optimize Your Nonprofit Fundraising Team with Human Data

Connection Cafe

Nonprofits remain concerned about employee retention and fit. At the same time, 40% of all organizations reported problems with retention. Emphasize benchmarking within each job description. Step 3: Strategize appropriately for retention. By understanding these trends and incorporating them into your recruitment, hiring, and retention strategies, you’ll provide your team with tailored and sustainable opportunities for engagement.

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[FREE WEBINAR] How to Use Behavioral Economics to Build a Successful Monthly Giving Program

Nonprofit Tech for Good

They also stick around longer with most programs enjoying donor retention rates north of 85%. Finally, the webinar will recommend practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. << Date: Tuesday, December 10, 2019. Time: 1pm EST / 10am PST. Presented by: Heather Graci , Behavioral Economics Specialist at Creative Science.

How to Find Corporate Responsibility Software that Increases Profits

Givinga Blog

Employee retention? Use Benchmarks to Determine How Effective Your Corporate Responsibility Software Is. This is the benchmark, or starting point, that you’ll compare changes to after you implement new software. For your benchmarks, you should also include individual metrics like sales, product popularity, employee retention, and other KPIs that may impact business expenses and profits.

4 Ways to Attract More Diverse Talent for Your Nonprofit

NonProfit Hub

Their day-to-day experiences, how satisfied they are in their work, and whether they feel empowered in their role will directly impact not only retention and productivity but also your ability to attract new talent. Are you focused on improving diversity within your organization this year? .

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