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Come join Benchmarks 2022! Help us map the whole year in data.

M+R

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. We’d like to invite you to come along by participating in our upcoming 2022 M+R Benchmarks. . The window to sign up as a Benchmarks participant is open NOW. Related Links: Benchmarks UK is here!

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Quick bites: 2021 End-of-Year Fundraising

M+R

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . In 2020, maybe your results fell (because COVID) or rose (because COVID). Related Links: Come join Benchmarks 2022!

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Let the results guide you!

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3 BIG reasons not to build a Mobile App!

Whole Whale

Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). Apple’s top apps of 2018 were YouTube, Instagram, Snapchat, Messenger, Facebook, Bitmoji, Netflix, Google Maps, and Gmail. CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ).

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Top Advertising Tips for Nonprofit Organizations

Media Cause

Clicks CTR Form Submissions The result? By setting your budgets early on, you can strategically plan to maximize your spend and map out the rest of your strategy. One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

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Planning Your Nonprofit’s Digital Strategy Metrics

Forum One

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. From website traffic to email fundraising campaigns, there are a great number of things you need to take into account to review your various communications activities.

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Online Benchmark Reveals Key Insights for Nonprofits in 2017

Connection Cafe

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Unfortunately, I’ve also seen too few folks not use those numbers to drive decisions and improve results. The ultimate benchmark, the one that really matters, is YOUR performance.