Remove Benchmark Remove Industry Remove Measure Remove Metrics
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! You can use that benchmark to determine how well your ad copy is performing.

Google 263
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities.

Library 104
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

It’s a remarkably ineffective way of working for an industry built on numbers. . “We Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Here are some of the questions you might ask in order to understand what metrics to track: .

Analytics 126
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Learn MBA Skills In 12 Weeks

Eric Jacobsen Blog

The 12-Week MBA ’s unique premise is that business leaders in any industry, any function, and at any level need the same core knowledge, skills, and attitudes to effectively manage and lead. Or the knowledge and expertise are too unique to specific industries and business functions to matter to the average aspiring manager.

Skills 92
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). The annual report informs how organizations measure impact relative to their peers. However, the benchmark study is a tool, and like any tool, it depends on how it’s used.

Rate 139
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Measuring the Impact of Your Nonprofit Program

Beth's Blog: How Nonprofits Can Use Social Media

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Set Program Goals & Metrics.

Measure 50
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5 Questions: Online Fundraising Benchmarks and Metrics

NTEN

Session: Online Fundraising Benchmarks and Metrics. Measuring your results instead of just counting clicks, opens, and tweets. If you can’t measure it, then you can’t manage it. Industry benchmarks are meaningless unless you know how your organization compares to them. Speaker: Steve Maclaughlin, Blackbaud.