Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. One question that bubbled up was about specific techniques to measure or benchmark your nonprofits social media strategy and execution. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Schenekenberg. Data Analysis. Respond here.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 8, 2011

If Zoos and Aquariums had a benchmarking process or what I starting to call “ bench learning &# where there is a dashboard of peer metrics to review and discuss with peers, they might discover a wealth of insights. He is using a Google Spreadsheet to collect the data, although it is possible to leverage APIs.

Social Media 94

Social Media Connecticut San Francisco Learning 94

M+R

NOVEMBER 2, 2023

Read time: 8 minutes Just this month, Google and Yahoo coordinated announcements of new requirements for email senders. Google and Yahoo are the two biggest providers of free email inboxes in the US. Email Authentication The requirements Google and Yahoo laid out fall into three major categories.

Yahoo 95

Yahoo Google email gMail 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Set Program Goals & Metrics. Start with the question, “what does success look like?” Report Out.

Measure 50

Measure Impact Program San Francisco 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Look at your score and ask yourself the following reflection questions. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. industry benchmarks.

Social Media 102

Social Media Map Strategy Media 102

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Research Questions.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Gather information and resources – Benchmarks and tips are a great start. Here are Google’s instructions on how to set up content experiments.

Technique 44

Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. What questions did you ask? What prep did you do? What was easy about defining success?

Measure 96

Measure Social Media Media Social 96

Care2

AUGUST 22, 2013

For each major marketing initiative answer the following questions. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Thank people, answer questions, follow up, and show personality to build on these relationships.

Online 71

Online Tips Calendar Test 71

Care2

JULY 11, 2011

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. When doing user surveys try to keep them to 10 questions. Getting your target audiences to stay on your website is no easy feat. No problem. Objectives.

Design 76

Design Web Tips Survey 76

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. Here are 6 questions and answers from the experts on nonprofit website design best practices: 1. What are the most important website metrics to measure? Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. Why Is Google Analytics Important for Nonprofits?

Culture 36

Culture Data Create Case Study 36

Connection Cafe

OCTOBER 25, 2016

1:30 PM – Google Analytics to Make Your Organization a Fundraising Powerhouse. Bring your questions and you just might earn a candy bar for your efforts. If you run any kind of peer to peer event, then this is the session for you. It focuses on how to use pre and post event communications to build lifelong event supporters.

Podcast 20

Podcast Benchmark Blackbaud DC 20

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”. Your organization’s value proposition answers the question: “Why should I give to you, rather than some other organization, or not at all?”

Share 28

Share Tips Fundraising Test 28

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Return on Investment.

ROI 50

ROI Social Media Slides NTEN 50

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 95

Ideas Guide Online Fundraising 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next.

Screencast 50

Screencast Analytics Measure Web 50

Care2

MAY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 34

Social Media Tools Online Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

You can listen with google alerts, technorati, Twitter search, and RSS readers. There are different tools and methods that you can use to listen , including free tools like google alert, technorati, RSS readers , and even Twitter. It is used to take photographs so they have more visual interest and impact. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Bloomerang

JULY 20, 2023

Explore the available fundraising platform options using Google and software reviews. Before the demos, compile questions you have about using the software solution. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 78

Ideas Online Fundraising Tips 78

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

The question I want to ask is, what do web stats really mean, anyway? How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much.

Stats 100

Stats Web Statistics NTEN 100

CauseVox

OCTOBER 11, 2021

Ask these questions: Is there a project you want to get funded for immediate use, before the end of the year or early into next year? Is it best to create a monetary goal or one based on impact metrics? Your answers to these questions should help you to determine the type of campaign you want to create, and how you do it.

Guide 73

Guide Giving Campaign Social Media 73

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34

Bloomerang

MAY 30, 2022

Ask yourself these questions: Which fundraising sources offer the best return on investment? Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. Google Ads. Benchmarks to hit along the way. Define goals.

Guide 128

Guide Fundraising Social Media Channel 128

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 3, 2011

The post provides some great recommendations on dashboard design, but also illustrates how to link your objectives, metrics, and KPIs to dashboard design. These become the metrics & KPIs behind our work. Guest Post: The Smithsonian Institution Archives Dashboard by C. Daniel Chase. Click to see larger image.

Social Media 96

Social Media Media Metrics Social 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" " The question awoke my inner research geek (a long time ago I worked as a research analyst and focus group moderator). Google Analytics.

Metrics 50

Metrics Web Tools Technorati 50

Nonprofit Tech for Good

NOVEMBER 30, 2014

For many years the dominant benchmark for whether a nonprofit is successfully using mobile and social media has been if it engages or not, but engagement for the sake of engagement is a flawed communication method. The overtouting of conversation as the ultimate metric of mobile and social media success has unfortunately been overdone.

Communication 268

Communication Online Storytelling Voice 268

Bloomerang

JULY 19, 2021

This year, in particular, this is an important question. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Begin by setting up Google Analytics or use the analytics tools available in your donor database, email provider, CRM, or specialized social media tools like Hootsuite.

Digital 96

Digital Marketing Fundraising Strategy 96

Care2

JULY 10, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The best measure a lot (but not too much).

Social Media 34

Social Media Trend Advocacy Online 34

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And you should be everywhere, but prioritize.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And you should be everywhere, but prioritize.

Causes 48

Causes Facebook Social Media Advocacy 48

Nonprofit Tech for Good

FEBRUARY 23, 2017

For many years the dominate benchmark for whether a nonprofit is successfully using mobile and social media has been if they engage or not, but engagement for the sake of engaging is a flawed communication method. Engagement. to every comment posted on their Facebook Page, neither of which is effective or a good investment of time.

Communication 230

Communication Online Storytelling Voice 230