Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

Whole Whale

NOVEMBER 10, 2021

Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). Here is a tool to play with to see rough costs of the exact mobile app features you’re planning. . The United Service Organizations created a tool for their direct internal stakeholders. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

The Storytelling Non-profit

JANUARY 24, 2022

Storytelling is a tool that supports various fundraising and communications strategies and goals. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. The very best advice I can give you on storytelling is to always start with the end in mind.

ROI 67

ROI Storytelling Measure Story 67

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Warm Bodies. Heavy Lifters.

Metrics 34

Metrics Action Create Benchmark 34

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. If you reach your initial goal early, you can always raise it to a higher figure.

Facebook 227

Facebook Raise Fundraising Audience 227

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage.

Award 71

Award Colorado Washington Wisconsin 71

sgEngage

NOVEMBER 10, 2023

Clear Goals: Every recurring donation program should start by identifying the goals of the campaign. Communicate the importance of those goals to existing and prospective donors, and highlight the benefits of recurring donations (over one-time donation) to both the donor and to your organization’s goals.

Donation 52

Donation Blackbaud Retention Gift 52

sgEngage

JULY 20, 2021

Many companies recognize the opportunity to develop long-term sustainability goals to address health, social and economic challenges as a part of the “social” element of ESG. So, in that spirit, we’re providing a round-up of short readings, resources and tools that may help you as you consider different facets of the “social” element of ESG.

Government 96

Government Social Blackbaud Companies 96

sgEngage

OCTOBER 9, 2023

Among grantmakers, there tends to be a lot of focus on impact and outcomes, as well as metrics to measure impact. Power Imbalance in Traditional Evaluation As grantmakers, we tend to monitor and evaluate our strategies and programs using metrics that we deem important. We all want to know whether our work makes a difference.

Participatory 82

Participatory Evaluation Empowerment Grant 82

sgEngage

SEPTEMBER 7, 2022

Research shows that 50% of development officers currently working aren’t meeting goals and expectations and are raising less than $500,000 annually. Tailor goals and expectations based on each officer’s role, tenure, experience, and portfolio. Measure the most important goals that lead to results.

Develop 73

Develop Management Gift Proposal 73

CauseVox

APRIL 13, 2022

As virtual fundraisers have grown in importance and popularity over the past couple years, peer to peer fundraisers have emerged as a necessary tool for nonprofits looking to raise more with less effort. Flexible metric counting for donations, activity, and impact. Easy donation form with mobile payments.

Fundraising 74

Fundraising Benchmark Campaign Raise 74

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Offers accountability.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Qgiv

DECEMBER 7, 2022

Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. It is important to consider the long-term goals of your fundraising team, as well as the long-term goals of the organization.

Database 52

Database Track Donor Management 52

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For instance, some common Goals to track are: Email newsletter signup.

Analytics 28

Analytics Goal Conversation Rate 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I've had a post in draft for a couple of weeks now about some personal/professional goals or my New Year's resolutions for 2009. I read Chris Brogan's " Your 3 Goals for 2009 " and I loved his process. A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. I'm just one person.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 1: Define your goal(s). How do your efforts connect with those audiences to achieve the goal. Step 4: Define your benchmarks. Step 5: Define your metrics. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Givinga

FEBRUARY 26, 2019

When discussing tangible business initiatives and results tracking, that means your custom platform should be deeply integrated with your overarching business strategy so you can not only enable programs and track activity, but map that activity back to business goals. How a Custom Platform Affects Profits. Employee engagement?

Profit 45

Profit Software Benchmark Student 45

Allegiance Group

FEBRUARY 14, 2023

Set your acquisition goals and budget. We recommend you start with these 7 Key Database Metrics. These are the types of metrics you can share to help make the case for the much-needed investment in acquisition. But proper use of these criteria is an essential tool and building block of a healthy new donor acquisition program.

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making. I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. There is also the issue of social media measurement tools.

Measure 103

Measure Learning Metrics Social Media 103

Care2

MAY 19, 2014

The goal of the report was to determine how nonprofits are approaching digital investment. What are your investment goals and wish list items for 2014? And are you using any tools to help you achieve those goals? 332 individuals responded. What does anticipated growth look like?

Digital 73

Digital Money Mobile Benchmark 73

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. If you get inspired to switch up fundraising to meet your year-end goals, take our free Benchmark Assessment. This makes for happy donors and more straightforward, more consistent revenue streams for you. .

Experiment 93

Experiment Donation Ideas Create 93

3rd Sector Labs

APRIL 23, 2014

What tools do you recommend? GARY: A good fundraising plan consists of strategies and tactics to be executed in order to achieve your fundraising goals. Would a data management plan like you suggest really improve those kinds of metrics? DEBBIE: From our experience, industry benchmarking can be tricky. DEBBIE: Yes.

Data 133

Data Management Rate Benchmark 133

Pamela Grow

JUNE 28, 2023

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.

email 52

email Rate ROI Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Do research first and implement one presence at a time with specific goals and metrics.

Awareness 100

Awareness Tips Social Media RSS 100

Whole Whale

JANUARY 28, 2023

None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. Even if we can only see 50% of our activity, we can still set goals on increasing the predictive outputs we can see. Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention.

Podcast 52

Podcast Measure Feeds Plugin 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. It uses metrics to measure your results and help you improve your strategy over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. On January 1st, I wrote about my goals for 2009 using Chris Brogan's process of selecting three words or larger concepts to frame them. Are you impulse adopting tools?

Social Media 98

Social Media Media Tips Social 98

Nonprofits Source

OCTOBER 4, 2023

The goal of this technology is to help companies structure valuable CSR programs to support the causes that are important to the business and its employees. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards. Who Uses CSR Software?

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Articulating measurable goals. Picking the right measurement tool for the job and how to use it.

Results 95

Results Data Charlotte Measure 95

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. How much are nonprofit organizations spending on social media? What are the returns? I mentioned this on Twitter. I received 15 responses.

Social Media 92

Social Media Survey Media Social 92

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

With over 100 tools, approaches and platforms for measuring impact, the process can be overwhelming and time consuming. Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. How can they get started? Start with the question, “what does success look like?”

Measure 50

Measure Impact Program San Francisco 50

NTEN

JANUARY 23, 2012

One of the things we wished for as we navigated the campaign: benchmarks. We'll share some more of the "how-to" type advice in the coming days, but for now, here are some of NTEN's benchmarks. Here are the numbers: Total raised: $15,916 (106% of goal). But do you know what the most important metric is? Median gift: $25.

NTEN 55

NTEN Campaign Fundraising Benchmark 55

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. The number of donations so far is smaller than the study you mention (1 in 5 of the pin volume). We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126