Benchmark Generation National Rate 
Nonprofit Tech for Good
DECEMBER 19, 2017
billion by 2021 – a growth rate of 22%. Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Generation Z (currently 19 and younger) is mobile-first and mobile-only – and 27% of the global population. The Revival of Email.
sgEngage
JANUARY 16, 2024
They generate a-ha moments. P2P fundraisers can do the same; for example, Just Giving from Blackbaud offers a generative AI tool that quickly creates content for individuals’ fundraising pages. Similarly, a generic email from “Fundraiser” will never strike the same chord as one that comes from an email address with your name attached.
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Nonprofit Tech for Good
APRIL 10, 2022
Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Nonprofits tend to mostly tweet content about the sad state of affairs – international, national, state, and local.
M+R
FEBRUARY 4, 2021
The national spotlight on charitable giving and important causes. Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). And boy, were there some outliers this year. On to the goods! . Giving Tuesday: December Edition.
The Science Behind Engaging your Supporters
OCTOBER 24, 2018
Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. In 2017, the. 2018 Email Deliverability Guide. Slow loading donation pages.
Connection Cafe
OCTOBER 10, 2019
When people ask me, I always think of the National Parks Conservation Association. NPCA is the only organization that advocates exclusively on behalf of America’s National Park system. Their team proudly carries out its mission to “protect and preserve our national parks for present and future generations.”
Bloomerang
DECEMBER 19, 2023
According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.
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