Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. The numbers don’t lie!

email 52

email Rate ROI Social Media 52

NTEN

SEPTEMBER 14, 2012

We've been sharing the results of our annual research on nonprofit investments in technology staffing and budgets in multiple ways this year: with the full report , an infographic with the key benchmarks , a webinar – and we also introduced a dynamic benchmarking tool this month. Well, if you thought we'd stop there, think again!

Benchmark 94

Benchmark ROI NTEN Evaluation 94

sgEngage

FEBRUARY 4, 2022

Examples of performance tools include performance analysis and benchmarking. . See how The Houston Zoo saw a 373% increase in ROI. . Understand how your donor programs and fundraising efforts compare to peers in your space and use the insight to expand high-performing programs and address underperforming ones.

Data 94

Data Houston Classes Analytics 94

DNL OmniMedia

FEBRUARY 11, 2021

They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. It can sit on top of any CRM solution, Blackbaud or otherwise, and is focused on helping your team identify, set, and monitor goals and benchmark performance against internal and industry peers. Peer Benchmarking.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Connection Cafe

JULY 15, 2015

This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! 23% have a documented content marketing strategy; those who do are more effective in all areas of content marketing. How effective do you feel your organization’s use of content marketing is?

Benchmark 20

Benchmark Survey Content Marketing 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

NTEN

JUNE 5, 2012

Nearly 1,000 nonprofit professionals filled out the latest annual survey conducted by NTEN and The NonProfit Times at the end of 2011, providing us with another year of benchmarks and data concerning: salaries, outsourcing, organizational structure, and other aspects of Nonprofit Technology practices.

Report 71

Report Survey Technology ROI 71

Givinga

FEBRUARY 26, 2019

In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth. Use Benchmarks to Determine How Effective Your Corporate Responsibility Software Is.

Profit 45

Profit Software Benchmark Student 45

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. At the same time, it’s clear that the nonprofit sector has a long way to go with only thirty-five percent (up from twenty-six percent last year) rating themselves effective at content marketing. What is Content Marketing?

Content 45

Content Storytelling Marketing Chart 45

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

While difficult to link cause/effect, it will be interesting to see what the long term impact is. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes. How important are outside social reviews of your cause and its efforts to measure and improve?

Summary 94

Summary Social Media Measure Media 94

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For detailed best practices on how to use email effectively, see 10 Email Marketing Best Practices for Nonprofits. 2020 Social Media Size Guide ). 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Around 85% of Americans own a smartphone, making this type of fundraising incredibly effective for reaching donors on a device they use regularly. Plus, text messaging subscriber list size grew by 11%.

Mobile 57

Mobile Guide Giving Fundraising 57

Nonprofits Source

OCTOBER 4, 2023

Challenge 1) Measuring ROI Comparing the amount spent on CSR campaigns with cost savings can be a tricky undertaking. These are the areas in which companies tend to see their CSR software deliver ROI: Boost in Efficiency: CSR software can streamline processes related to data collection, reporting, and compliance.

Software 52

Software Business Guide Companies 52

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What do Convios latest benchmarks mean for your nonprofits online program?

Convio 31

Convio Benchmark Studies Social Media 31

Forum One

OCTOBER 13, 2022

We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. What an advertising budget looks like based on the size of your organization and audience.

Colorado 46

Colorado Digital Audience Denver 46

Amy Sample Ward

APRIL 23, 2011

And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan.

Web 114

Web Map Bookmarking Conversation 114

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. In short, more good emails = more revenue.

email 77

email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Understand how information overload might be effecting you and take a break to assess and rethink. Learn to use the tools that help you measure success.

Awareness 100

Awareness Tips Social Media RSS 100

Classy

AUGUST 11, 2021

Communicating about new fundraising opportunities, campaign launches, or appreciation for your donors doesn’t have to consume your entire day to be effective. Why not keep a folder of your most effective emails and use them as templates for the next campaign you run? Assess Your Fundraising for New Opportunities.

ROI 109

ROI Time Fundraising Template 109

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient.

Social Media 98

Social Media Media Tips Social 98

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Corporate partnerships are an effective, but often underutilized source of support for nonprofits. A few effective metrics to track include: Donor retention rate. Offers accountability. Matching gift database.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. What will not have a good ROI? One way to make this campaign as effective as possible is to focus on your donation tiers. Which parts of this can be moved online?

Ideas 98

Ideas Online Fundraising Charity 98

Get Fully Funded

FEBRUARY 22, 2022

Most organizations either stay below that benchmark or work up to that size of an operation, allowing time to develop the right processes to accurately categorize expenses and maintain the right overhead expense ratio to get a three- or four-star rating. Most organizations do NOT need to fear Charity Navigator, though. This is very common.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

" "If you put a man into orbit, why can't we determine the effectiveness of our communication?" Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign. 

Social Media 50

Social Media Relationship Media Georgia 50

Nonprofit Tech for Good

DECEMBER 3, 2020

In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Effective Professional Networking Skills I've written about this in the next section. score out of 5.0).

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!". Important benchmark in your field. This is not new for nonprofit folks - looks like some of the items we track in our logic models - at least short-term outcomes for efficiency and effectiveness.

Public 50

Public Metrics ROI Chapter 50

Nonprofit Tech for Good

APRIL 5, 2021

The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.

Practice 363

Practice Nonprofit Avatar Social Media 363

TechImpact

NOVEMBER 6, 2014

Thirty-five percent of nonprofit organizations think they are effective at content marketing (up from 26% last year). Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Sixty-one percent of nonprofit marketers use content marketing.

Benchmark 119

Benchmark Content Marketing Report 119

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Blogging Behind the Nonprofit Firewall: ROI Approach. Effective ROI StoryTelling Techniques. ROI: You Can't Quantify Love or Can You? Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Should also note, re.

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Care2

MARCH 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Maybe success is as simple as providing something people want.

Social Media 31

Social Media Advice Advocacy Media 31

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It is very effective way with graphics we can improve more conversions.

Social Media 47

Social Media Online Advocacy Media 47

Care2

DECEMBER 28, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

MAY 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" How can your organization effectively brand itself and get on the radar?

Track 41

Track Social Media Media Advocacy 41

Care2

MAY 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" VeriSign) This is one of the best reports Ive read in a long time.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" VeriSign) This is one of the best reports Ive read in a long time.

Social Media 31

Social Media Online Advocacy Case Study 31