Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? Data Analysis. Respond here.

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Summary Social Media Measure Media 94

Givinga

FEBRUARY 26, 2019

In cases where companies foster strong relationships with external stakeholders, the effect is even stronger: brands that are active with corporate responsibility initiatives see 40-80 percent more market value growth. Use Benchmarks to Determine How Effective Your Corporate Responsibility Software Is.

Profit 45

Profit Software Benchmark Student 45

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Corporate partnerships are an effective, but often underutilized source of support for nonprofits. Also, review your fundraising metrics and data from previous campaigns. Offers accountability. Matching gift database.

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Strategy Develop Fundraising Nonprofit 105

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. In short, more good emails = more revenue.

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email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Learn to use the tools that help you measure success.

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Awareness Tips Social Media RSS 100

Nonprofits Source

OCTOBER 4, 2023

Challenge 1) Measuring ROI Comparing the amount spent on CSR campaigns with cost savings can be a tricky undertaking. These are the areas in which companies tend to see their CSR software deliver ROI: Boost in Efficiency: CSR software can streamline processes related to data collection, reporting, and compliance.

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Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient.

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Social Media Media Tips Social 98

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Metrics Fundraising Retention ROI 87

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" What do Convios latest benchmarks mean for your nonprofits online program?

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Convio Benchmark Studies Social Media 31

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

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Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. " "If you put a man into orbit, why can't we determine the effectiveness of our communication?" Dell measures ROI based on the number of useable ideas generated. KD Paine's presentation rocked! 

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Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Effective Professional Networking Skills I've written about this in the next section.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. E-Metrics Panel Presentation.

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ROI Widget Cambodia Metrics 50

Classy

AUGUST 11, 2021

Communicating about new fundraising opportunities, campaign launches, or appreciation for your donors doesn’t have to consume your entire day to be effective. Why not keep a folder of your most effective emails and use them as templates for the next campaign you run? Assess Your Fundraising for New Opportunities.

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ROI Time Fundraising Template 109

Socialbrite

OCTOBER 31, 2021

As with any form of marketing, though, it’s important to know that you’re getting a favorable ROI for your efforts and that you can identify what’s working and what’s not. By the end of this article, you’ll be able to gauge the effectiveness of your video strategy and plan for future campaigns. Measuring your video marketing.

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Measure Video Marketing Guide 59

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 98

Care2

MAY 19, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Well also effectively abate 266 metric tons of CO2 due to these upgrades.

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Green Social Media Advocacy Case Study 28

Bloomerang

JULY 20, 2023

How to start fundraising online 20 effective and simple online fundraising ideas 8 top online fundraising platforms for nonprofits Tips for a successful online fundraising campaign Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Online Fundraising Tips 77

Care2

JANUARY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" As for #1, as always, think hard about your metrics.

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Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Twittered - for velocity.

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Metrics ROI Measure Content 50

Media Cause

JANUARY 30, 2023

Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure. Proper tracking will ensure you have the metrics you need to measure success and set KPI benchmarks. This will give you a standard of performance to measure your future campaigns.

Awareness 52

Awareness Strategy Build Media 52

Bloomerang

MAY 30, 2022

This allows you to keep your focus on marketing channels that will deliver a higher return on investment (ROI) for your campaign. Benchmarks to hit along the way. Keep in mind that to carry out your fundraising plan effectively and efficiently, you’ll require the support of dedicated fundraising tools.

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Guide Fundraising Social Media Channel 128

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Web metrics, talking to people, emails (who opens your alerts, clicks on links, etc.).

Social Media 34

Social Media Tools Online Advocacy 34

ASU Lodestar Center

AUGUST 24, 2011

Do you have a strong sense of effective marketing campaigns to propel your organization to the next level? I have been fortunate to work at a few nonprofit organizations, and there is always a critical need to effectively tell the story. Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. Keep reading.

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Communication Effective Impact Benchmark 93

sgEngage

JUNE 23, 2022

More reasons smaller nonprofits should focus on bigger donations: Major gift fundraising is cost-effective (on average, you’ll spend less than a dime per dollar raised). Your CRM database is your first and most effective source of potential major donors. Define “Major”. Build Your Major Gifts Plan. Register now.

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Gift Program Build Fundraising 84

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

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ROI Social Media Slides Media 76

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Make sure its worth it for your organization by using our social networking ROI calculator.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Any other metrics that are worth noting? How many people have subscribed to your list?

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Myspace Social Media Advocacy Badge 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. It also warns against collecting lists and lists of meaningless data that is not benchmarked against business objectives. .

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Social Media Measure Strategy Media 99

Givinga

JANUARY 22, 2019

But regardless of size, it’s been rare for companies to quantify their CR efforts by their effect on business performance. The surge in consumer and employee influence is also taking effect, making it easier to measure business impact. Use Benchmarking to Measure and Communicate Business Impact.

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Platform Business Giving Charity 45

Care2

SEPTEMBER 10, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" " Or, better yet, "How can I use online video most effectively?"

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Video Interview Social Media Online 28

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! When marketers discuss the impact of email marketing we often see the investment to ROI statistic. In fact, we found a simple email marketing ROI calculator that does just that. The Program Is Using Specific Metrics To Prove The Return.

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email Marketing Strategy Fundraising 89