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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Take this example comparing nonprofits performance in pinerest. By: Rebecca Shore.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

What would compel you to like or comment on that video? Video engagement on social media is the measurable action that viewers take after watching. If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. What would motivate you to share it with your friends?

Video 312
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How Does Your Nonprofit Use Data To Improve Results?

Beth's Blog: How Nonprofits Can Use Social Media

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95
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Great reads from around the web on June 6th

Amy Sample Ward

You can join the conversations in the comments, or click through to the original posts to find what others are saying. After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment.

Web 117
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Convio Online Marketing Nonprofit Benchmarks Released - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

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Convio Online Marketing Nonprofit Benchmarks Released - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

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Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

Let’s take a look at a few of the key findings from the second nonprofit content marketing benchmark report – produced by Content Marketing Institute and Blackbaud – Nonprofit Content Marketing 2015: Benchmarks, Budgets, and Trends—North America. Here are a few of our second year benchmarks. It’s Your Turn.

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