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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

The Importance of Moving Donors Offline. Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. That is, of course, only true if the nonprofit is successful in converting the online donor to an offline giving habit, usually direct mail giving. However, they also take more work to retain. But that simply isn’t true.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

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Three Ingredients for Successful Year-End Fundraising

NetWits

eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. 13% – eNonprofit Benchmark Study. This is one of my favorite tips from Alia Mckee over at Sea Change Strategies. The average 1x donation is $60.00. – Blackbaud.

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Testing changes to your donation form to improve conversion rates. Small changes in the look and functionality of your donation page can have a big difference in the number of visitors who ultimately complete a gift. Offline, you can find her biking in the Berkeley hills and baking her top-secret chocolate chip cookie recipe.

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Solutions to Turning Offline Donors into Online Supporters

Connection Cafe

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act.

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Great reads from around the web on April 23rd

Amy Sample Ward

" Hey, Let’s Fix The Internet – What do you think – can we change? Change the internet? Change the way we associated with others on and offline? One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan.

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