The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline. Mobile is here to stay.

Benchmark 81

Benchmark Digital Report Learning 81

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. In this guide, we’ll explore how you can to leverage this data and grow your monthly giving program: Determine your objectives. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

M+R

JUNE 5, 2023

As incredible as they might sound, these are just a few of the new “children’s rights laws” that could become a reality under a new United Nations program if fully implemented by the Carter administration. It grew from there: more campaigns hired him, and his lists grew. Looking for benchmarks? We’ve got some Benchmarks.

Conservancy 78

Conservancy Influence Mail Headline 78

Nonprofit Tech for Good

APRIL 10, 2022

MoveTheWorldUK captures all three complete with emojis and a campaign hashtag: Next, to add credibility to your Twitter Profile, upgrade your account to a Professional Profile and categorize your profile as a “Non-Governmental & Nonprofit Organization.” Positive news about your mission and programs. Twitter can be mean.

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Twitter Practice Social Media Nonprofit 343

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

A few hours ago, it went public – at least on your FB page for the world to see, but it isn’t yet visible to page administrators in the insights program. Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. Photo by lecercle. Size has never mattered to us.

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Metrics Facebook People Measure 112

sgEngage

NOVEMBER 10, 2023

57% of donors are enrolled in a recurring giving program, up 46% from the previous year according to a 2023 360MatchPro study. How to Prioritize Recurring Donations in Your Campaigns While every nonprofit organization is different, there are some common factors in all successful recurring donation programs. And donors like it.

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Donation Blackbaud Retention Gift 52

sgEngage

JANUARY 16, 2024

The stakes are always high when you’re launching a fundraising campaign. Nonprofit leaders managing both types of fundraisers need to equip and motivate everybody throughout the campaign. Choose one, a few, or all to spread your campaign messaging. Professional fundraisers need to cover all the details to meet their targets.

Effective 76

Effective Tips Fundraising Blackbaud 76

EveryAction

JUNE 3, 2016

Once again, we called on our Email Deliverability Specialist, Brett Schenker (that's literally his title) to examine data from email programs at over 50 national nonprofits of all shapes, sizes, and internet service providers to determine the benchmarks for successfully engaging audiences + soliciting donations through email.

Spam 147

Spam email Studies Nonprofit 147

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

AUGUST 3, 2021

Companies large and small are investing in purpose and social responsibility programs: Our report includes an analysis of employee engagement trends across companies with 0 – 100,000+ employees. This was the only group that had an increase for all metrics from the 2019 report. Social Justice campaigns received over $2.8

Disaster 95

Disaster Social North America Companies 95

CauseVox

APRIL 13, 2022

CauseVox offers users the opportunity to run optimized peer to peer fundraising campaigns with our easy-to-use software. The Structure of a Peer to Peer Fundraising Campaign. The Structure of a Peer to Peer Fundraising Campaign. 419 new donors engaged with the campaign, accounting for 75% of their new donors!

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Fundraising Benchmark Campaign Raise 74

sgEngage

JULY 20, 2021

From formal Diversity and Inclusion Programs to product responsibility and safety, the types of initiatives are wide-ranging. As I looked a little deeper into social justice issues that companies try to address with their programs, I found that these initiatives can look vastly different around the globe.

Government 97

Government Social Blackbaud Companies 97

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Businesses are looking for more opportunities to expand their corporate philanthropy programs to bolster their own reputation while giving back to the community. Offers accountability. Email marketing software.

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Strategy Develop Fundraising Nonprofit 105

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. What does success look like for your acquisition campaign? . When you know what success looks like before you begin planning and implementing your campaign, you’ll know which decisions will better position you to achieve your goals. .

Goal 62

Goal Metrics Measure Donor 62

Tech Soup

MAY 30, 2013

The 2013 Online Marketing Benchmark Study. Find out how your organization compares to its peers in online fundraising, if your organization is doing everything it should online, and if your fundraising programs are performing as well as they should. Register today for any or all of three webinars: June 5, 2013 at 1:00 p.m.

Benchmark 40

Benchmark Studies Marketing Online 40

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Source Everything ! For instructions on how to do just that, click here.).

Metrics 55

Metrics Benchmark Rate Newsletter 55

Allegiance Group

FEBRUARY 14, 2023

A robust fundraising program should use all available channels to acquire, renew and retain donors. We recommend you start with these 7 Key Database Metrics. You can’t grow your program through cost-cutting. When planning an acquisition campaign, you should project revenue for the first gift and subsequent year giving.

Mail 52

Mail Donor Strategy Files 52

Classy

JULY 28, 2021

Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount. Grow Your Recurring Giving Program. Leverage Matching Campaigns.

Experiment 93

Experiment Donation Ideas Create 93

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

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email Spam Money Fundraising 100

NTEN

APRIL 16, 2009

With more than ten years of experience under our collective belts, the best practices for evaluating email marketing campaigns are well established, but nonprofits continue to underutilize ways to measure and evaluate the success of these campaigns. You can divide the key metrics into offensive and defensive variables.

Metrics 53

Metrics email Campaign Rate 53

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Qgiv

DECEMBER 7, 2022

Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program. For example, is your organization considering a capital campaign in the near future? Are annual giving and sustainer donor programs a priority?

Database 52

Database Track Donor Management 52

M+R

FEBRUARY 4, 2021

Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. Consider this your yearly reminder that the “average gift” tells you very little about the overall performance of a campaign. . Ad programs are growing up. Inboxes keep blowing up!

Fundraising 98

Fundraising Gift Rate email 98

3rd Sector Labs

APRIL 23, 2014

That targeted message might include updated data about your newest service programs in the community. QUESTION: NTEN just held an online fundraising benchmark webinar, where they talked about email open rates being low, and organizations raising something like $17 for every 1000 emails sent. And you need updated contact information.

Data 133

Data Management Rate Benchmark 133

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. So, how can your email campaigns stand out? 3 is important for appeal campaigns. Add in family and friends and the inbox has become a competitive place.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

In other organizations, those that are lucky enough to have M&E staff, there is a disconnect between measurement practices for programs and communications. It is important to think of measurement integrated into everything the organization does – I’ve called it being data-informed.

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Measure Learning Metrics Social Media 103

Tech Soup

MAY 14, 2009

The event will reveal the results of the 2009 eNonprofit Benchmarks Study , which: Provides updated industry-wide metrics to analyze your online program. As well as hear from the Human Rights Campaign and the Children's Defense Fund on how they use data to measure success and fine tune their online strategies.

Benchmark 43

Benchmark Results Studies DC 43

Nonprofits Source

OCTOBER 4, 2023

Have you ever wondered how to turn your corporate social responsibility (CSR) programs from well-intentioned efforts into strategic drivers of social impact? With diverse data sources, complex corporate giving programs , and stakeholder expectations on the rise, it’s no wonder that CSR directors are seeking advanced solutions.

Software 52

Software Business Guide Companies 52

Connection Cafe

SEPTEMBER 23, 2020

Where do we need to innovate to meet our fundraising and campaign goals as resilient nonprofits? Our own Bo Crader will explore what leading nonprofits are doing to meet the expectations of their supporters and create exponential growth for their programs. Reinventing Your Peer-to-Peer Fundraising Program (Beyond Going Virtual).

Professional 49

Professional Communication Blackbaud Fundraising 49

NetWits

NOVEMBER 11, 2010

I had the chance to review a few email marketing campaigns today. The rest of the campaigns I reviewed didn’t do much right at all. Second , use the tool correctly so you can both capture the metrics you need and use the data to make educated decisions about what to do next. in revenue (donations plus registration fees).

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email Profit Registration Review 212

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Best of all, there are professional Google Grants managers out there to help you navigate the program and make the most compelling ads possible. We recommend you reach out to their team for all your Google Grants needs!

Grant 52

Grant Google Management Guide 52

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. If you break that down, it''s two per month, on average. Email marketing is mainly a numbers game.

email 77

email Fundraising Rate ROI 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

I’ve developed a maturity of social media practice model called “ Crawl, Walk, Run, Fly.&# I have used this to design peer learning programs, develop curriculum, and work one-on-one with organizations – here in the US and in places around the world. Ask: What Area Practice Do We Want To Improve?

Measure 98

Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 97

Results Metrics Measure Associations 97

Connection Cafe

JUNE 22, 2017

The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. Fundraising scorecard : How well is your fundraising program performing?

Resource 48

Resource Blackbaud Chart Retention 48

Care2

SEPTEMBER 30, 2014

Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc. Measure The Results There are myriad amounts of ways your nonprofit can measure the success of your online fundraising campaigns.

Studies 78

Studies Online Fundraising Nonprofit 78