Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Based on the data, shifting funds away from acquisition spend may become a reality.

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Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission.

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Neon CRM

JUNE 23, 2023

Check out these GivingTuesday statistics sourced from the GivingTuesday 2022 impact report and broader impact data to learn more about the influence GivingTuesday has on the philanthropic sector. GivingTuesday Inspires People to Be More Giving 84% of those aware of GivingTuesday report that the movement inspired them to give more.

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Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

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Media Cause

FEBRUARY 7, 2023

When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall. Media Cause takes a hands-on approach to analyzing and optimizing data to ensure we reach optimal performance.

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DipJar

SEPTEMBER 12, 2022

With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. But keep in mind that there is a right and wrong way to do marketing. . Failing to clean up your data. Raise awareness. Channel preference (social media vs. email). Identify your distribution channels.

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Media Cause

OCTOBER 11, 2023

Nonprofit organizations use social media to raise awareness and gain donors. Features of TikTok for Good As mentioned above, TikTok gives nonprofits three ways to raise awareness and funding through its platform. Keep in mind that this feature is currently in beta testing, so it may still be a little buggy.

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Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

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Tech Soup

FEBRUARY 5, 2013

We're in the era of "big data." If you have the right data and you know how to use it, your organization can be unstoppable. There are almost an infinite number of ways that data can be used. What do you get when you combine your donor performance data with social engagement data? Powerhouse donors!

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Neon CRM

NOVEMBER 29, 2023

Instead of repeating those numbers, we’ll focus on the practical “in the weeds” analysis that can support you in making data-driven decisions that go well beyond this time of year. With those statistics in mind, let’s take a look at what this reveals about donors. Who Is Giving? That spike in online payments at 3:00 a.m.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Research these prospects to determine which marketing channels, messaging, and branding would be best suited to solicit their support. Create customer personas.

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Nonprofits Source

FEBRUARY 22, 2024

This overarching goal can be broken down into a few smaller goals, such as: Spread awareness about our cause Gain financial support through online donations Increase volunteer activity sign-ups This information will serve as the guiding star of your WordPress content strategy. Keep that in mind as well as you continue to build your site.

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Bloomerang

JUNE 5, 2024

Spread awareness of your nonprofit’s mission. As you’re picking your venue, also keep in mind what entertainment options you want for your guests. If your auction has a sponsor, provide them with graphics and videos they can share on their channels to attract new faces. Run through your event.

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AccelEvents

JULY 6, 2021

Although in-person and hybrid events can be a powerful way to generate leads, boost sales, and build brand awareness, event marketers often struggle with figuring out the best strategy for event promotion. Event goals can involve brand awareness, lead retrieval, conversion rates, and sales. Do Your Research. Run Retargeted Display Ads.

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Qgiv

MAY 3, 2023

Another objective you need to define for your fundraising calendar is your awareness goal. Your plans to increase awareness will help you flesh out your marketing content plan, as well as some of the events you will host in the coming year. From emails to social media posts to direct mail, communication is key to fundraising.

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Cloud 4 Good

FEBRUARY 15, 2022

Specifically, we focus on how the individual organization we’re working with moves a constituent from awareness of the organization and its mission all the way to advocacy on behalf of the organization and the good it is doing in the community, country, and/or world. . Awareness: How does someone find out about your organization?

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Allegiance Group

NOVEMBER 2, 2023

Every nonprofit website should include key features to optimize fundraising, promote brand awareness, and attract volunteers. Instead, a website is a space you can utilize to increase fundraising, promote brand awareness, and find volunteers. An online website isn’t just an advertisement for your organization.

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Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets.

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Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Channel the audience reading your newsletter—what’s helpful to them? Mind Your Design When you use consistent branding , members will learn to associate your organization with a certain look.

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Qgiv

OCTOBER 3, 2023

ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. Multi-channel marketing Marketing is a huge part of any year-end strategy because it’s how you connect with new and recurring donors alike. and 10 a.m.

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Candid

OCTOBER 12, 2022

Start brainstorming ideas for goals you want to achieve, while keeping in mind the mission of your nonprofit. Instead look for ambassadors, folks in your community or in your subject-matter space that would be willing to help spread awareness about your nonprofit’s GivingTuesday campaign. Some examples are: .

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Nonprofits Source

SEPTEMBER 27, 2023

Leverage Multiple Marketing Channels If you want to attract the attention of as many supporters as possible, develop a multichannel marketing strategy. Create a brand guide to ensure your graphics and messaging stay consistent across these channels. Show impact and results. Leverage each other’s resources.

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The Modern Nonprofit

MAY 1, 2024

Cultural events during AAPI Heritage Month serve dual purposes – celebrating the rich diversity of Asian and Pacific Islander cultures while also raising awareness and support for important community causes. Track participation data to inform future outreach efforts. Be sure to recruit knowledgeable facilitators.

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Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. According to Google’s internal data in 2022, around 40% of Gen Z prefers using TikTok and Instagram for search over Google.

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sgEngage

MARCH 8, 2023

5 Million Reasons to Embrace Library Giving Day Created in 2019 by the Seattle Public Library Foundation, Library Giving Day was designed not only to increase financial support to local public libraries but also to raise awareness for the many programs local libraries provide to their communities. Need inspiration?

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Get Fully Funded

OCTOBER 21, 2021

This process can become confusing, so keep in mind that your nonprofit doesn’t need to navigate these legal channels alone. To help cut through the confusion, this section will breakdown three core requirements your nonprofit should be aware of before launching an online fundraiser. The GDPR protects EU citizens’ data.

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DipJar

JANUARY 23, 2023

So long as you effectively manage your donor data , you can easily tap into these corporate philanthropy opportunities. The Challenges of Matching Donations When it comes to corporate philanthropy , the biggest challenge your organization faces is awareness. That’s where data appending comes into play. Clean up your data.

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AccelEvents

JUNE 24, 2021

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients. Data-Driven Lead Tracking.

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Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. which will make it harder to organize and sync your data.

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DNL OmniMedia

DECEMBER 15, 2020

With that in mind, we’re going to explore nonprofit email marketing, the types of campaigns available to you, and the best practices to truly excel. Social media fundraising,” “multichannel marketing,” and “email marketing” are now popular tactics when it comes to spreading nonprofit awareness. Additional marketing channels.

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AccelEvents

JULY 23, 2021

Implemented as part of a broader marketing strategy, events can: Grow brand awareness. When done right, events are valuable and can be an extremely effective marketing channel. . You can then export that data into a CRM like Salesforce or Hubspot or an email marketing client like MailChimp. Perform powerful lead generation .

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Greater Giving

DECEMBER 26, 2022

The best ones will connect with your CRM (donor relationship manager) and other tools so that you don’t have to manually enter the data into multiple systems. Holding an event is a great way to get your donors back, and also raise awareness about your organization. Hold events.

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Achieve

MARCH 1, 2024

Here are the top three:  Increase awareness of your cause. With the number of podcast listeners ever-increasing, you can strategically use this media form to bring awareness to your cause. Keep in mind the following as you do so: Branding. Promote your podcast.

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Allegiance Group

JUNE 7, 2023

To ask for donations from a business, your nonprofit can reach out to form a partnership with the company and spread awareness of matching gift opportunities. Keep in mind that just because donations are automated doesn’t mean your organization should fall behind on follow-up communications and expressions of gratitude. Foundations.

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DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

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Qgiv

FEBRUARY 7, 2023

Use donor data to figure out what your donors can afford and what ticket tiers may be appropriate. Incentives can make your event more tempting and might drive awareness about the event. To get event invitations to the right donors, you should look into your donor data.

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sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. As you make your way through this guide, keep in mind that your GivingTuesday strategy shouldn’t only focus on the day itself.

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