The Modern Nonprofit

MARCH 2, 2021

Estimated Reading Time: 5 minutes How to Get Millennials to Support Your Cause. The founder of the Millennial Impact Study, Derrick Feldmann, put it succinctly: “ Together, millennials and nonprofits can create solutions. They are cause-oriented. Now is the time to ask: how can your nonprofit engage the millennial generation?

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Causes Support Volunteer Generation 124

EveryAction

JUNE 21, 2023

Key types of advocacy Issue awareness Before organizations can create advocates for their cause, they need to make people aware of the issues they’re trying to solve. This is where issue awareness comes in. GLAAD publishes studies on LGBTQ+ issues in media.

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Advocacy Generation Strategy Awareness 199

Nonprofit Tech for Good

JULY 30, 2023

When people feel emotionally invested in an organization’s story, they are more likely to perceive the organization positively and become advocates for its cause. This means that storytelling fosters a stronger emotional connection with donors, encouraging them to stay committed to the cause.

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Storytelling Action Roles Hunger 227

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Local celebrities can increase awareness of an organization tremendously. December is an important month for nonprofit fundraisers.

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Trend Fundraising Digital Celebrate 296

Nimble AMS

OCTOBER 17, 2022

When you send a text, you’re more likely to connect with your members and get them to support your financial cause, upcoming event, or association program. The Community Brands 2022 Fundraising and Technology Research Study found the top technology feature nonprofits want to invest in is text-to-give. Text-to-give is convenient.

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Associations Technology Giving Adopt 137

Candid

SEPTEMBER 28, 2021

In the midst of changing technology and trends , one of the best ways to boost awareness for your cause, deepen donor relationships, and increase reach (and proceeds) for your mission is peer-to-peer fundraising. Peer-to-peer and social campaigns bring awareness to your organization. Leverage social proof to increase proceeds.

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Fundraising Pledge Awareness Social Media 122

Achieve

AUGUST 27, 2017

But when fundraising isn’t top of mind, nonprofit leaders often turn their attention to another type of activity: the awareness campaign. Awareness campaigns typically are defined as a sustained effort to educate individuals and boost public awareness about an organization’s cause or issue. And who needs that?

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Bloomerang

OCTOBER 27, 2023

Independent researchers have also conducted a number of studies to understand donor attitudes and behaviors regarding crowdfunding tipping or adding optional contributions when donating on crowdfunding platforms. Donors tend to focus more on the cause or project itself and its importance to them.

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Tips Donor Attitude Platform 98

Bloomerang

DECEMBER 8, 2023

Not all holiday gifts to donors raise more A Yale study in The Journal of Economic Psychology explains the counterintuitive effects of thank-you gifts on charitable giving. Premiums may actually decrease charitable giving by reducing response rates and total dollars raised. However, it’s not as simple as it appears.

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Gift Donor Studies Donation 110

sgEngage

JULY 6, 2022

Believe it or not, your organization already has access to potential influencers who can help support your mission and further your cause. Your board members have already shown their dedication to your cause and their consistent involvement with your mission means they have the latest insights on the subject. Don’t make this mistake!

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Influence Collaboration Social Media Channel 95

Bloomerang

FEBRUARY 6, 2024

These platforms offer insights into donors’ giving history, wealth indicators, and philanthropic interests, enabling your organization to identify and engage potential donors most likely to support your cause. Case study: The power of curating your events list Does curating a fundraising event really make a difference?

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Guide Cancer History Volunteer 87

Qgiv

APRIL 9, 2024

Every dollar counts in the fundraising world, so the free marketing that social media provides can be crucial to raising awareness for your cause without breaking your budget. Social media helps you build more connections within your community, allowing you to raise more awareness and money for your cause.

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Social Media Media Guide Social 52

Get Fully Funded

JULY 9, 2023

You see, raising money for bricks and mortar is different than fundraising for ongoing operations. You need a different approach so you can successfully raise the money you need, which is probably more than you’ve ever attempted before. Funds raised from a capital campaign are in addition to your regular annual fundraising efforts.

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Campaign Phase Guide Gift 75

Bloomerang

FEBRUARY 1, 2023

Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing. Nonprofit-facing fundraising apps are those that your nonprofit staff members use to raise money on the go. Let’s explore both kinds of apps in the next section.

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Org Raise Tools Help 83

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 18, 2011

Joe Waters, who writes the Selfish Giving Blog , has published a book, Cause Marketing for Dummies and was kind enough to send me a copy. Cause Marketing is a partnership between a nonprofit and for-profit for mutual benefit. The book gives a nonprofit or business everything they need to know to get started, create and implement a plan.

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Causes Marketing Chapter Case Study 97

Amy Sample Ward

DECEMBER 16, 2008

I have a birthday coming up and over the weekend I received an email from Causes, the social change application in Facebook. Instead of just writing on your wall, or giving you something you don’t need, what if they had a chance to help a cause you believe in? Select your Birthday Cause today: Get Started - Learn More.

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Causes Free Ethiopia Widget 135

Amy Sample Ward

JUNE 18, 2010

Is you’re organization looking to support free agent fundraisers and the changemakers who are passionate about your cause, want to support your work, but do it their way? Case Study. The end result would be more followers for us, great PR for the sponsor (and a good deed) and $ and awareness through tweet to the cancer charity.

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Case Study Studies Cancer Free 152

sgEngage

SEPTEMBER 11, 2023

If you’re looking for a new way to raise funds, engage donors, and build connections, look no further than a charity golf tournament. And fortunately for nonprofits, charity golf tournaments do much more than simply raise mission-critical funds. Using an event website for your charity golf tournament makes promotion simpler and easier.

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Charity Create Sponsor Sample 84

Eric Jacobsen Blog

APRIL 22, 2024

Raise your hand if you have ever experienced burnout during your career? I sense many raised hands. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. The five EI skills are: Build self-awareness to identify what makes you vulnerable to burnout.

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Build Pennsylvania Environment Skills 93

Top Nonprofits

DECEMBER 23, 2021

Here are five tips to help you raise more for your mission: Be transparent with your supporters. But a diversified fundraising strategy is the strongest way to raise more for your organization in a sustainable way. That said, make sure to do so with an added layer of care and awareness of different circumstances. Get creative.

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Raise Tips Fundraising Virtual 52

Greater Giving

MARCH 26, 2024

It fosters community, raises awareness for your cause, and most importantly, generates significant donations. Dive Deeper into EAF’s Success Story Ready to learn exactly how the EAF leveraged Greater Giving to raise over $500,000? Enter Greater Giving, a game-changer for organizations hosting fundraising events.

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Charity Software Alaska Registration 52

NTEN

JANUARY 5, 2012

95% of human thought, emotion and learning happens without our conscious awareness. Appeal to the massive subconscious mind to help sell your cause. According to Gerald Zaltman and a slew of neuroscientists, 95% of human thought, emotion and learning happens without our conscious awareness. Network for Good.

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Brain Causes North Carolina Ratio 92

Nonprofit Tech for Good

SEPTEMBER 23, 2013

Once your NGO has laid a foundation for online fundraising success by launching a mobile-optimized website, an e-newsletter, and having the ability to accept online donations, your NGO is then ready to use social media to maximize online fundraising and cause awareness. 5) Study mobile and social media best practices.

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Social Media Practice NGO Stats 271

NTEN

JUNE 7, 2011

There are so many ways to raise money for your nonprofit or charitable cause. These may be easy to execute, as they don’t require much planning, yet they are far less personal than community-based fundraisers, providing less of an opportunity to increase awareness about your cause. Highmark Inc. Highmark Inc.

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Case Study Studies Community West Virginia 75

Neon CRM

MAY 31, 2023

In fact, 60–80% of all fundraising revenue is raised through direct mail. Many donors or would-be supporters may not be aware that their favorite environmental nonprofits are undersupported, so this could be a helpful statistic to share when appropriate. What causes them to continue giving? 7 min read Read Now 7.

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Statistics Fundraising Metrics Mail 97

Neon CRM

JULY 13, 2023

It’s an easy, free way to mobilize current supporters to spread the word about your cause and encourage their networks to donate on a day dedicated specifically to giving. Social media builds awareness and helps you connect with donors who otherwise wouldn’t know about your organization. That’s a lot of eyes!

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Social Media Ideas Donor Media 98

Top Nonprofits

AUGUST 17, 2021

If you’ve been through a check out lane in the US in the past couple of years, you have probably been asked if you’d like to donate to some cause or other. All for very good reason: Check Out Campaigns have been a big help to charities by raising funds and awareness. Here, they share the findings of the study with us.

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Campaign New Jersey Charity Social Media 52

sgEngage

AUGUST 4, 2023

Employee giving programs are mutually beneficial, as they provide employees with tax benefits while aiding nonprofit causes. A 2019 study showed that 49% of Americans believe it is very important for a company to “make the world a better place” than the 37% that prioritize making money for its shareholders.

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Giving Pledge Blackbaud Companies 75

Bloomerang

JANUARY 10, 2022

MRI studies show people get a warm jolt of ‘feel good’ dopamine when they contemplate giving. Get in touch with your passion for your cause. For this to work, you have to genuinely love your cause. A staff member – maybe even you – isn’t really passionate about your cause. Would you deny this to people? .

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People Giving Fundraising Philanthropy 128

Greater Giving

SEPTEMBER 5, 2022

To learn more about their mission to be the world’s most innovative experience-creators (and find out how they’ve helped 200 nonprofits raise over $30 million in the last 3 years) visit utopiaexperience.com. How to Remain visible in a Sea of Noble Causes. Remain economically viable in a sea of noble causes?

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Story Social Storytelling Case Study 98

NTEN

JULY 28, 2011

An in-person event can be a powerful tool both to spread awareness and raise money for your cause. Tamara Mendelsohn, Director of Marketing at Eventbrite, has studied their customers’ sharing habits. But if you don't get the word out effectively, all that work to put it together may go for naught.

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Causes Share Social Social Media 54

sgEngage

DECEMBER 27, 2021

Earlier this year, Facebook announced that since their introduction in 2016 they have raised over $5 billion through fundraisers on Facebook and Instagram. Social fundraising enables nonprofits and private individuals alike to generate support for their cause utilizing tools within a social media platform to target their users.

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Platform Facebook Tips Social Media 98

Bloomerang

FEBRUARY 8, 2022

With peer-to-peer fundraising, donors raise money on your behalf by leveraging their personal networks. This strategy encourages your supporters to engage with each other and their friends and creates further awareness for your nonprofit by spreading your mission to new audiences. Use branded donation pages. Engage your fundraisers.

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Hosting Practice Fundraising Retention 119

Media Cause

AUGUST 4, 2022

On the other end of the spectrum, nearly 42% of advertising professionals under the age of 30 have also reported experiencing ageism—or what the Ageism in Adland study calls “youthism.” While pledges are often mostly symbolic, they are an important signal of intent and serve as an educational resource to raise awareness.

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Pledge Advocacy Campaign Statistics 52

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). The Awareness Video. An awareness video can be a powerful tool for nonprofits for many reasons. Event Promo Videos.

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Video Nonprofit Images Awareness 87

Nonprofit Tech for Good

JANUARY 5, 2015

Add causes awareness days to your calendar. Cause awareness days can be very powerful for fundraising because social network communities are highly likely to promoting your nonprofit on cause awareness days. Download and study nonprofit mobile apps. Refresh your social media training.

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Goal Media Management Adobe 100

Classy

JULY 26, 2021

This national holiday offers nonprofits the opportunity to: Spread awareness of their impact to new audiences. Kick off a powerful fundraising campaign to raise money for their missions . Generate momentum with a hashtag on social media to boost awareness of your cause and drive traffic to your campaign page. .

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