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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Apply those lessons to general advertising.

Lesson 59
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Nonprofits, Get Your License to Design!

Tech Soup

evaluate visual content using design standards and best practices. Design ain't easy, or we'd all be making Clio award-winning designs in our sleep. Although we can't promise to make you an award-winning designer, we can give you a foundation and some more advanced understanding of what qualifies as well-designed materials.

License 65
professionals

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How to Navigate the Post-COVID Novel Nonprofit Economy

Bloomerang

Whatever you did, evaluation is in order to assess what worked, what didn’t and why. Image from Brian Solis. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. What new strategies did you add? What strategies did you subtract?

Nonprofit 137
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Using Data Effectively in Your Grants Strategy Development

Tech Soup

I'd like to suggest Innovation Network's State of Evaluation Project and the Urban Institute's Nonprofit Sector in Brief as excellent sources. Funder types and award sizes vary widely by mission focus. However, a whopping 46 percent of organizations with extra-large budgets received federal awards. Adds up, right?

Grant 36
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3 Ways to Get Great at Grantseeking

Tech Soup

Competition for limited awards. Based on this, one could paraphrase nonprofits' grantseeking experience as too much time spent searching for too few awards — ouch! Competition for Limited Awards: Tap into a Database of More than 8,000 Funders. And all of them are making awards to a variety of organizations.

Award 36
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Grantseeking Basics: Developing a Grant Project

Tech Soup

Once you plan your project, it will be easier to evaluate specific funding sources (our next step!) Evaluation Plan. Evaluation Plan. Evaluations are conducted to show the success of a project's impact, and they can also point out improvements you can make in the project design. Outcomes 3. Objectives 4. Timeline 6.

Grant 63
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Start 2017 by Building Your Tech Skills and Community

Tech Soup

Boston, Massachusetts: Measuring, Evaluating, and Improving Nonprofit Effectiveness. Seattle, Washington: Executive Service Corps Appreciation and Awards Luncheon. Image : Noah Ferguson via NetSquared / CC BY. IMAGE ATTRIBUTION GUIDELINES Image Name: Author / License. Thursday, January 12, 2017.

Benin 37