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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

Lesson 59
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Great reads from around the web on March 30th

Amy Sample Ward

The winner will receive a cash award of $1,000, plus $1,000 to donate to their favorite charity. The prize will be awarded on Thursday, April 5th at the Nonprofit Technology Conference, during the awards luncheon. The deadline to vote is noon (Pacific Time) on Monday, April 2nd.

Web 132
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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

and around the world to create award-winning videos that drive results. The more engagement your video receives, the wider its reach and visibility will be, giving you access to millions of prospective fans, donors and partners without any additional work or expense. He and his team work with nonprofits across the U.S.

Video 312
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How to Navigate the Post-COVID Novel Nonprofit Economy

Bloomerang

We are witnessing the rise of a new generation of donors and nonprofit employees. Your donors have experienced strong emotions too. How have you considered your donors’ changed perspectives in your fundraising and marketing strategies? Did you recruit new donors, or not? . And how did this work out?

Nonprofit 135
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11 Blog Content Ideas for Nonprofits

Nonprofit Tech for Good

Organizational updates can also include announcements of conferences or fund-raisers, staff changes, or any recent awards or accolades your nonprofit has received. Highlight Special Donors, Fund-Raisers, and Volunteers. Your supporters will probably help to share the news and provide valuable feedback.

Content 225
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Some Great Citizen Journalism Links - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28
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Some Great Citizen Journalism Links - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. What is citizen journalism?

Journal 28