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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. A compelling year-end appeal is: Human: Messaging in a nonprofit’s year-end fundraising campaign should be relatable and authentic, so donors feel a genuine connection to the cause.

Practice 243
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Thursday Thoughts: attracting passionate nonprofit advocates

EveryAction

The Campaign Workshop is an award-winning political consulting firm that specializes in targeted communications, digital, mail, and video for advocacy and political campaigns. A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact. We are short 100 signatures to reach our goal—act now!”

Advocacy 207
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How to harness the power of peer-to-peer fundraising campaigns

Candid

Create a dedicated campaign page Although peer-to-peer fundraising campaigns utilize personalized donation pages for your supporters, your nonprofit’s website is still the go-to source for all information about your cause and fundraising goals. That way, all visitors to your website can easily find key information about your initiative.

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

Ask them if they’ll write a brief handwritten note on the next appeal you mail (give them a few sample notes). If they can’t come into the office, send them a bunch of sticky notes to write and mail back to you; insert these into the appropriate envelopes. Enclose tribute giving envelopes in mailed newsletters and/or annual reports.

Action 127
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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Taking a multi-pronged approach Feeding America advises using a multi-pronged direct marketing approach that includes and integrates direct mail, personal phone calls (including telemarketing), texting, and video.

Feeds 82
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How to Organize a Virtual Scavenger Hunt Everyone Will Love

Greater Giving

If you offer a prize or have a good cause at the center of the event, the scavenger hunt can be pay-to-play with participants paying upfront when they register. Send participants a themed puzzle to solve in advance or a styled invitation in the mail with the information about how to join. Award a prize at the end.

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The Ultimate Guide to Volunteer Appreciation

Qgiv

And it never hurts to ask local businesses to donate gift cards to the cause! Not only will this help get the word out about your cause while showing volunteer appreciation, but you can also create a sense of community among your volunteers with matching shirts.