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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

Gift 52
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Lead Gift Committees: Success with High-Powered Volunteers

Top Nonprofits

Capital campaigns often recruit volunteers to help with various functions. You might have a campaign steering committee, a kick-off committee, a committee to oversee the feasibility study, and a lead gift committee. But sometimes, managing campaign volunteers may seem like more work than it is worth.

Gift 52
professionals

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Tips To Attract & Retain Skilled Volunteers That Grow Your Nonprofit

Bloomerang

I use this analogy because I believe every nonprofit is sitting on untapped potential: the volunteer. It doesn’t matter on what scale your nonprofit runs, the goodwill and talents of volunteers are the jet fuel to growth. Too often volunteers become people offered the menial jobs. Put your ego aside. .

Skills 138
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How to Use Prospect Research to Improve Your Asks: 5 Tips

Achieve

Common affinity indicators include political contributions, giving histories with your nonprofit, past involvement, and personal connections to board members or other major donors. For example, a prospect’s political donations and volunteering history might reveal that they prioritize environmental causes.

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How to Create a Volunteer Handbook Your Volunteers Will Use

Get Fully Funded

If your organization relies on volunteers, even just a little, you need a volunteer handbook that spells out expectations, policies, and procedures. A volunteer handbook gives volunteers the information they need about the organization and its mission, and answers any common questions they may have.

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4 Tips for Managing Massive Nonprofit Fundraising Events

Nonprofit Tech for Good

Ask yourself, your leadership, and your trusted lead volunteers to fill in the blank: At the end of our event, we want our supporters (or) attendees to leave feeling __. Your data also has the potential to help you better understand how to reward and recognize top fundraisers and volunteers and plan your daily work. Appreciated?

Tips 333
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Prospect Research: 6 Things to Look For in a Potential Donor

The Fundraising Authority

Their donation history. Their volunteer history. For community-based nonprofits, try searching for local employers that offer giving programs, like matching gifts or volunteer grants. Their donation history. Don’t just look at the size of the gifts; rather, look at the frequency and recency of them.

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