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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . By creating a script with pronunciation as well as a pre-recorded audio file, you’ll have a better chance of your PSA airing since you provided a variety of options.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file. We identified 230,000 people on their file who were clicking on emails for other groups but not for them.

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

With the number of podcast listeners ever-increasing, you can strategically use this media form to bring awareness to your cause. Ensure that your podcast's audio sounds crisp and clean by purchasing a high-quality microphone. You’ll want comfortable headphones to monitor your audio quality throughout podcast recording sessions.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. Social Media Tools. Rev.com or Otter.ai

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How to Measure Podcast Downloads

Whole Whale

A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

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Why Nonprofit Content Marketers Are Turning to Podcasts

TechImpact

For those that don’t know, podcasts are digital audio files available on the internet for downloading and are usually part of a larger series. General content calendars content marketing nonprofit technology npTech podcast social media technology website' Interested listeners can usually subscribe to podcasts and […].

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WordPress 4.8: What’s New and Notable in the Latest Release

Byte Technology

Frequent users of WordPress will at once recognize a new element that they’ve been asking for: Media Widgets. Utilizing a drag-and-drop interface, one can now simply click on the “add image” button and up comes the media loader. In the previous article we mentioned the addition of a Visual Editor widget for text.

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