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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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4 storytelling tips to inspire and engage your nonprofit audience

Candid

This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? It’s human.

professionals

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

That said, the fact that we still see so many of them on the web indicates that they can work for website owners when done well. Let’s explore a few key tenants of making pop-ups work for your nonprofit: 1. You can also use tools such as Zapier to send audience data from place to place. Use p op-ups only on desktop.

Websites 317
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. That’s what I call working smarter, not harder.

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Rethink, reuse, and repurpose: How to create more social media content with less work

Candid

Unless you work for an animal shelter with cute puppies or a museum with extensive collections you can photograph as needed, it can be a challenge. At Candid, we don’t have cute animals, we don’t have historical collections, and we can’t even capture the work that we do because it’s primarily digital. Change the content type.

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[FREE WEBINAR] How to Improve Your Nonprofit’s Event Marketing by Leveraging What Already Works

Nonprofit Tech for Good

Instead, we will provide you with tactics and guides to improve your current strategies and results and show you how to determine what is working for your specific donors, your specific event, and your specific organization. How to leverage your event partners, sponsors, and supports to reach a wider audience.

Marketing 212
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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!