Eric Jacobsen Blog

APRIL 17, 2021

Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements : Has a clear moral or purpose. Involves detailed characters and imagery.

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Storytelling Effective Audience Story 52

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

With so many EOY campaigns , one of the most powerful ways for donors to connect with your cause is through the power of storytelling. Yes, it’s 2018 and we are still talking about the power and benefits of storytelling. 15 Minute Storytelling Workouts. 30 Minute Storytelling Workouts.

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Storytelling Fundraising Calendar Map 46

Qgiv

APRIL 22, 2024

Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission. By leveraging digital marketing, you can reach a wider audience, engage potential donors, and create change without breaking the bank.

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Marketing Guide Nonprofit Channel 52

Robert Weiner

SEPTEMBER 21, 2009

My friends at TechSoup asked me to pass along info about their upcoming digital storytelling event. What do we mean by Digital Storytelling? According to Wikipedia, "Digital Storytelling refers to using digital tools so that ordinary people can tell their own real-life stories."

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Storytelling Digital San Francisco Free 122

Candid

APRIL 22, 2024

I often refer to the post-World War II period, when civil and human rights movements came to the forefront, along with community-organized philanthropic organizations. Also, don’t underestimate the power of storytelling and communications as a way to influence and amplify one’s work to impact a broader audience.

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Relationship Build Organization Philanthropy 59

Qgiv

SEPTEMBER 14, 2023

Reach your audience Audience is key. Think about your target audience and what they would be interested in. For instance, a Humane Society’s audience would visit their blog expecting to see things like tips for keeping dogs cool in the summer and recipes for dog treats.

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Practice Tips Storytelling Nonprofit 52

Nonprofit Tech for Good

DECEMBER 2, 2023

Leverage the power of storytelling to add extra personal detail to your supporters’ donations and foster a deeper bond with your sustaining level donors. 4) Unconventional Donors Utilizing unconventional supporters and up-and-coming donors gives fundraisers the opportunity to reach new audiences and raise more money.

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Trend Fundraising Digital Celebrate 311

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

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Social Media Media Build Social 52

Eric Jacobsen Blog

JANUARY 18, 2020

Has a personal connection to the storyteller and/or the audience. Includes common reference points the audience can understand. According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Involves detailed characters and imagery.

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Story Storytelling Audience Authoring 52

Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell .

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Storytelling Social Media Nonprofit YouTube 176

Bloomerang

JULY 7, 2022

Refer to the data. Similarly, they found that donors with household incomes under $40,000 prefer the storytelling of direct mail (40%) to email (17%) more so than donors ages 65+ who prefer direct mail (36%) over email (30%) campaigns. Define your audience.

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Mail Retention Practice Donor 107

Tech Soup

MAY 6, 2016

And data storytelling is at the forefront of such initiatives. At first thought, data and storytelling sound like an odd mix. "Data" sounds dry, while storytelling weaves narratives aimed at appealing to people's emotions. And sometimes it can seem inaccessible or too complex for your audience.

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Eric Jacobsen Blog

OCTOBER 12, 2019

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose Has a personal connection to the storyteller and/or the audience Includes common reference points the audience can understand Involves detailed characters and imagery Reveals conflict, vulnerability, or achievement (..)

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Story Storytelling Audience Authoring 40

Tech Soup

MAY 9, 2012

The TechSoup Digital Storytelling Campaign. kicked off with a special edition of Nonprofits Live on the topic of collaborative storytelling. Collaborative storytelling refers to working with a team, sometimes distributed, to produce video. Building a Team. The Story of the Global Lives Project.

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Storytelling Collaboration Storyboard Skype 47

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. The first step in creating any marketing campaign is to conduct preliminary research that investigates and explores data about your organization’s current audience and past campaigns. Research and exploration.

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Mail Fundraising Nonprofit Channel 52

sgEngage

MARCH 22, 2022

Segment your audience . Focus on impact storytelling . This new, more effective communication strategy is referred to as integrated or multi-channel marketing, and it allows you to connect with supporters across all channels. . Tip #2: Segment your audience . Tip #4: Focus on impact storytelling .

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Retention Communication Donor Strategy 94

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. Don’t just tell your audience what you do—show them the impact of your work. Joint marketing efforts like this can help both organizations reach a broader audience.

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Marketing Tips Influence Nonprofit 52

Eric Jacobsen Blog

MARCH 12, 2017

According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose Has a personal connection to the storyteller and/or the audience Includes common reference points the audience can understand Involves detailed characters and imagery Reveals conflict, vulnerability, or achievement (..)

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Story Storytelling Audience Authoring 40

Bloomerang

SEPTEMBER 12, 2023

Certain regions, often referred to as “media deserts,” have limited or no access to local news coverage. They can also invest in innovative projects and experiments that explore new revenue models, storytelling techniques, and technology solutions. This can include parts of the Midwest and rural areas in various states.

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Journal Local News Fund 89

CauseVox

APRIL 12, 2022

Having a number in mind provides a reference point for the donor in terms of a decision rather than having them think through how much to donate. Storytelling. Storytelling is key. While your ask doesn’t have to be formal, it’s important to throw out a dollar amount (“Will you please donate X dollars?”).

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Practice Fundraising Storytelling Relationship 87

The Storytelling Non-profit

APRIL 20, 2020

Remarkables are those communications that Seth Godin refers to as "purple cows." And it build audience engagement and loyalty, which are priceless. The thread you'll see in these examples is that they are useful (ie they give a lot of value to the audience) and they are likely unexpected (to a point). They stand out.

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Communication Nonprofit Profit Calendar 41

Tech Soup

MAY 19, 2016

People don't connect with other organizations; they connect with other people, Mr. Pcholkin said to our audience. They can refer back to the beginning of the story. " This is part 2 of a series on storytelling. And with this video, he connects you directly with this volunteer's powerful story.

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Story Audience Myanmar Netsquared 36

sgEngage

AUGUST 28, 2023

It takes thorough, effective planning to create a holiday fundraiser, find the volunteers to make it happen, and get your message in front of the right audience. Ensure it aligns with how your audience views the holiday. As you create marketing content, use storytelling strategies. It’s not thanks to the holiday alone.

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Campaign Tips Fundraising Contest 75

Forum One

AUGUST 24, 2022

Who are the messengers and storytellers that can most effectively deliver these messages and move this narrative? Understand narratives and frames – Narrative change needs to take account of both the existing frame of reference held by key audiences and clarity about how to shift those frames.

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Change Strategy Attitude Policy 46

ASU Lodestar Center

APRIL 14, 2022

Note a person’s preferred terminology when they refer to themselves with either Person-First Language (PFL) or Identity-First Language (IFL), and respect and adopt their same preference. Engage in representative and appropriate storytelling. Respect self-identifying language.

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Strategy Fort Worth Language Music 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

Economists refer to this as a “sharing economy”, or one that is based on peer-to-peer transactions. 5: Collaborative Storytelling Sells. As the power and influence of a sharing economy continues to grow, you’ll need to relinquish control of your messaging and turn your audience into storytellers.

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Share Fundraising San Francisco Storytelling 126

Media Cause

AUGUST 9, 2021

Every once in a while though, we stumble across a resource or reference from inside our very own wheelhouse. . The idea of including stakeholders in the process is often referred to as co-designing, or participatory design. As we look to make an impact, how can we invite community members to create with us from the start?

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Design Experiment Nonprofit Collaboration 52

Pamela Grow

MAY 25, 2023

Consider incorporating storytelling into your recruitment campaign. Connect with your audience by sending messages that are personalized with recipients’ names and reference their past involvement with your nonprofit, whether through donating, volunteering, or attending events. Make it easy to join your campaign.

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Tips Fundraising Campaign Celebrate 52

CauseVox

JUNE 15, 2023

It also serves as a valuable reference throughout the entire campaign. You can refine the AI generated content to create compelling storytelling and persuasive calls-to-action that resonate with your audience and inspire them to support your cause. Don’t Forget to Say Thank You!

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Personal Build Effective Fundraising 72

Tech Soup

FEBRUARY 27, 2012

Fortunately, TechSoup’s recent Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more. Facebook , which many organizations already have an audience on, is also recommended for story uploading.

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Video Share Storytelling YouTube 50

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

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Digital Marketing Guide Chapter 111

Greater Giving

FEBRUARY 22, 2022

Enhanced user experience ensures that your website is open and inviting for all members of your audience. Kanopi refers to this process as the donor journey — the steps donors take to go from initial awareness to research to donating. A conversion-optimized donation page. A compelling “why.”.

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Websites Donation Images Mobile 97

Media Cause

JANUARY 20, 2023

Great content will help inform your audience and provide critical resources to both supporters and the people you serve. A brand voice is your reference point for how your organization speaks to various audiences, both internally and externally. So, how do you create a content strategy? And what should it include?

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Content Strategy Create Calendar 59

Tech Soup

JULY 30, 2013

Apps like Vine or Instagram (which now has video) let you experiment with storytelling in a shorter format. For some of our favorite digital storytelling apps check out: Even More Ways to Tell Your Story with Your Smartphone. For reference, most professional DSLR cameras don't have that megapixel count. Tablet Explosion!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2015

I’m very honored to be giving the ending keynote and facilitating a design lab on self-care and avoiding burnout at the National Arts Marketing Project Conference. Because I started my career in the arts field and wanted to do some active listening to the audience before speaking, I came in for the whole conference.

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Tech Soup

DECEMBER 14, 2012

TechSoup’s Digital Storytelling Challenge tweet chat gathered nonprofit video experts and other experienced storytellers to share what works, what channels are best and more when it comes to sharing videos over social media. Here are three tools to measure audience engagement on social media.

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Social Media Global Network Media 59

Tech Soup

FEBRUARY 12, 2016

Your audience will respond to stories that immediately grab their attention. Share their stories with your audience. Remember that most content is consumed and discarded, and so use content as a teaching moment, and a way to engage and involve your audience in your work. Put People at the Forefront of Your Stories.

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